Soda Trends Report 2nd Edition
The Soda Trends Report 2nd Edition (published January 2018) explores the 13-year volume decline for carbonated soft drinks amid competition from “soda alternatives” and consumer moderation of sugar intake. That isn't the entire story, however. This report also shows how soda value has grown during that time as the category remains an integral part of America’s beverage culture. This report reveals soda makers' strategies for growth in this evolving category.
The Beverage Digest Soda Trends Report 2nd Edition is available for PDF download in a searchable, digital and easy to read format.
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