The Coke System 13th Edition (Published February 2018)
The Coke System 13th Edition (published February 2018) is a detailed look at Coca-Cola's current U.S. franchise bottling system for carbonated soft drinks.
The book contains software-produced franchise territory maps that pinpoint boundaries to the zip code level, allowing for an array of possible uses.
Who should use these reports?
Beverage producers and distributors for Coca-Cola influence every corner of the U.S. supply chain, direct store delivery system and retail landscape. The Coke System is a valuable tool for bottlers, suppliers, franchise companies, analysts, investment bankers, marketing executives and anyone else whose businesses depend on understanding this essential part of the fast-changing U.S. beverage industry.
Here's what's inside:
I. The Coke System: Introduction to Franchised Bottlers
- Table: Selected System Consolidation Deals, 1998-2017
- Map: Basic U.S. Territory Structure Supplement 1983
- Map: Revised Territory Structure
- Map: Revised Territory Structure, Color-Coded
- Key: Multiple franchise bottlers and headquarters locations; Single franchise bottlers; production plant locations; production cooperatives
II. Refranchising: The Evolution of CCR from 2014-2017
- Map: Refranchised CCR Territories Since Oct, 2016
III. Top-10 U.S. Coke Bottlers:
- Table: Top-10 Bottlers
- Map: Top-10 U.S. Bottlers’ Territories
- Map: Top-10 U.S. Bottlers' Production Per Capita
IV. Top-3 Coke Bottlers
- Top-3 Bottlers' Territories by Brand (Coke only; Coke and Dr Pepper)
- Map: Top-3 Bottlers' Territories vs Major Pepsi Bottlers
V. Ownerships: Bottler Headquarters and Key Executives
VI. Plant Locations: Where Coca-Cola is Canned and/or Bottled
The Coke System Book 13th Edition is available for PDF download in a searchable, digital and easy to read format.
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