Deals https://www.beverage-digest.com/rss en-us Alani Nu Catapulted to No. 3 Brand at U.S. Retail Above Celsius [Green Sheet] The US energy drink category posted robust growth at retail in the first quarter of 2026, with multi-channel volume up +11.4% and dollar sales up almost +14%, according to BD data. The standout was trademark... The US energy drink category posted robust growth at retail in the first quarter of 2026, with multi-channel volume up +11.4% and dollar sales up almost +14%, according to BD data. The standout was trademark...

]]> http://www.beverage-digest.com/articles/1421 Thu, 04 Jun 2026 11:13:14 -0400 https://www.beverage-digest.com/articles/1421-alani-nu-catapulted-to-no-3-brand-at-us-retail-above-celsius-green-sheet Territory Changes and Deals: KDP. Poppi. Olipop. Coke Consolidated. Brown-Forman. PepsiCo. Swoon. ReLid. Gorgie Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1414 Fri, 15 May 2026 07:30:47 -0400 https://www.beverage-digest.com/articles/1414-territory-changes-and-deals-kdp-poppi-olipop-coke-consolidated-brown-forman-pepsico-swoon-relid-gorgie Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1406 Thu, 23 Apr 2026 13:06:51 -0400 https://www.beverage-digest.com/articles/1406-territory-changes-and-deals-carlsberg-brown-forman-keurig-dr-pepper-big-geyser-coke-consolidated-nestle-7-eleven-hopwtr-suja-coca-cola Coke Asserts Foodservice Leadership in New Marketing Campaign Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for... Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for...

]]> http://www.beverage-digest.com/articles/1404 Thu, 23 Apr 2026 13:06:02 -0400 https://www.beverage-digest.com/articles/1404-coke-asserts-foodservice-leadership-in-new-marketing-campaign Marriott Switching to Coke from Pepsi after 35 Years Marriott International is switching to Coke from Pepsi after 35 years, BD has learned. Coca-Cola and PepsiCo confirmed ... http://www.beverage-digest.com/articles/1399 Fri, 03 Apr 2026 17:19:24 -0400 https://www.beverage-digest.com/articles/1399-marriott-switching-to-coke-from-pepsi-after-35-years Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1395 Wed, 25 Mar 2026 10:00:32 -0400 https://www.beverage-digest.com/articles/1395-territory-changes-and-deals-danone-huel-refresco-celsius-costa-buc-ees-coke-united-img-pepsico Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1387 Thu, 05 Mar 2026 07:30:00 -0500 https://www.beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more Territory Changes and Deals: Coke Canada. Refresco. AG Barr Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1379 Tue, 17 Feb 2026 08:00:44 -0500 https://www.beverage-digest.com/articles/1379-territory-changes-and-deals-coke-canada-refresco-ag-barr Elliott’s PepsiCo Investment Pays Despite Refranchising Snub 2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ... 2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...

]]> http://www.beverage-digest.com/articles/1375 Tue, 17 Feb 2026 08:00:41 -0500 https://www.beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub Territory Changes and Deals: KDP. Buffalo Rock. Nestle. Coke Consolidated. Coke India. Reyes Coke. Bero. Coco5 Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1370 Wed, 04 Feb 2026 10:24:25 -0500 https://www.beverage-digest.com/articles/1370-territory-changes-and-deals-kdp-buffalo-rock-nestle-coke-consolidated-coke-india-reyes-coke-bero-coco5 Territory Changes and Deals: Coke Southwest, Coke Yakima Add Territory; New Plant for Coke Swire; Odom to Close Hawaii Plant; Costa Coffee Deal in Trouble? Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1354 Mon, 22 Dec 2025 07:36:15 -0500 https://www.beverage-digest.com/articles/1354-territory-changes-and-deals-coke-southwest-coke-yakima-add-territory-new-plant-for-coke-swire-odom-to-close-hawaii-plant-costa-coffee-deal-in-trouble Opening Thoughts: Dipping Into F1 I got the chance to join a friend in Las Vegas for the Formula 1 Heineken Las Vegas Grand Prix late last month. This global motor sport has captured the attention of young US consumers, and brands are piling in with sponsorships to attach themselves to the fervor. In October, Apple agreed to pay a reported $750 million for exclusive rights to broadcast F1 races for US audiences for the next five years. Coca-Cola first put its name on an F1 car, a McLaren, in 2019. Just this week, PepsiCo announced a global partnership with the Mercedes-AMG Petronas F1 Team starting next year. Mercedes is among the most valuable and elite teams in open wheel F1 racing. The marketing partnership covers... I got the chance to join a friend in Las Vegas for the Formula 1 Heineken Las Vegas Grand Prix late last month. This global motor sport has captured the attention of young US consumers, and brands are piling in with sponsorships to attach themselves to the fervor. In October, Apple agreed to pay a reported $750 million for exclusive rights to broadcast F1 races for US audiences for the next five years. Coca-Cola first put its name on an F1 car, a McLaren, in 2019.

Just this week, PepsiCo announced a global partnership with the Mercedes-AMG Petronas F1 Team starting next year. Mercedes is among the most valuable and elite teams in open wheel F1 racing. The marketing partnership covers...

]]> http://www.beverage-digest.com/articles/1342 Wed, 03 Dec 2025 11:00:43 -0500 https://www.beverage-digest.com/articles/1342-opening-thoughts-december-3-2025 Territory Changes and Deals: Coke Consolidated. WP Beverages. Costa Coffee. Redwood Beverage. Lucky Energy. Trip. Pepsi-Infosys KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands... KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

]]> http://www.beverage-digest.com/articles/1335 Wed, 19 Nov 2025 08:57:36 -0500 https://www.beverage-digest.com/articles/1335-territory-changes-and-deals-coke-consolidated-wp-beverages-costa-coffee-redwood-beverage-lucky-energy-trip-pepsi-infosys Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1316 Wed, 08 Oct 2025 07:50:05 -0400 https://www.beverage-digest.com/articles/1316-territory-changes-and-deals-manna-closes-nor-cal-bain-costa-liquid-death-big-geyser-heartland-equipment-auction-tractor-aeg-heineken-slimfast-clean-simple-eats-danone-gstv Opening Thoughts: Bigger Tent With New Enterprise License I had a great podcast conversation late last week with my friend and former Beverage Digest Publisher John Sicher to discuss a series of big industry developments in the past month. The coming Keurig Dr Pepper coffee-soda split. PepsiCo’s sale of Rockstar Energy and an additional investment in Celsius Holdings. Elliott Investment’s case for refranchising and value creation at PepsiCo. Coke shopping Costa Coffee. The ripples from these deals and actions will last for years. Check out the podcast HERE, and forward the link to colleagues or up-and-coming leaders who like to think about how these developments fit together. To that end, we are now up and running with a new Beverage Digest Enterprise License that is proving to be popular with early adopters. I love that companies can now provide the Beverage Digest Newsletter and other products to their c-suite, management teams, and rising leaders with an easy interface and no friction. In fact, some customers, such as beverage bottlers, have extended this market intelligence to front line workers, as a source of brand data and industry grounding that is connected to the bigger picture. Conversations with our podcast fans revealed a hunger among young industry managers for connection between big industry developments and their day-to-day jobs. That’s where budget-friendly access to Beverage Digest comes in. We structured the Enterprise License to make the newsletter more accessible as a training, development, and intelligence tool for all employees. Drop me an email or let us know HERE if you want to take a deeper look. We’d love to welcome your associates into the Beverage Digest community. I had a great podcast conversation late last week with my friend and former Beverage Digest Publisher John Sicher to discuss a series of big industry developments in the past month. The coming Keurig Dr Pepper coffee-soda split. PepsiCo’s sale of Rockstar Energy and an additional investment in Celsius Holdings. Elliott Investment’s case for refranchising and value creation at PepsiCo. Coke shopping Costa Coffee. The ripples from these deals and actions will last for years. Check out the podcast HERE, and forward the link to colleagues or up-and-coming leaders who like to think about how these developments fit together.

To that end, we are now up and running with a new Beverage Digest Enterprise License that is proving to be popular with early adopters. I love that companies can now provide the Beverage Digest Newsletter and other products to their c-suite, management teams, and rising leaders with an easy interface and no friction.

In fact, some customers, such as beverage bottlers, have extended this market intelligence to front line workers, as a source of brand data and industry grounding that is connected to the bigger picture.

Conversations with our podcast fans revealed a hunger among young industry managers for connection between big industry developments and their day-to-day jobs. That’s where budget-friendly access to Beverage Digest comes in. We structured the Enterprise License to make the newsletter more accessible as a training, development, and intelligence tool for all employees.

Drop me an email or let us know HERE if you want to take a deeper look. We’d love to welcome your associates into the Beverage Digest community.

]]> http://www.beverage-digest.com/articles/1304 Wed, 17 Sep 2025 10:49:41 -0400 https://www.beverage-digest.com/articles/1304-opening-thoughts-bigger-tent-with-new-enterprise-license Territory Changes and Deals: KDP/JDE Peet's. Coke-Costa. Flow Beverage. Enliven. Arizona. Culture Pop. Phorm Energy Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1300 Mon, 08 Sep 2025 11:00:41 -0400 https://www.beverage-digest.com/articles/1300-territory-changes-and-deals-kdp-jde-peets-coke-costa-flow-beverage-enliven-arizona-culture-pop-phorm-energy PepsiCo to Distribute Alani Nu. Celsius Takes Ownership of Rockstar. Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a... Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

]]> http://www.beverage-digest.com/articles/1295 Fri, 29 Aug 2025 09:00:06 -0400 https://www.beverage-digest.com/articles/1295-pepsico-to-distribute-alani-nu-celsius-takes-ownership-of-rockstar Territory Changes and Deals: Monster Execs Buy Ice Cream. Carnival Jumps to Coke. Africa Coke Bottling Deal A collection of key deals from around the industry so you don't miss a beat... A collection of key deals from around the industry so you don't miss a beat...

]]> http://www.beverage-digest.com/articles/1272 Tue, 15 Jul 2025 08:54:41 -0400 https://www.beverage-digest.com/articles/1272-territory-changes-and-deals-monster-execs-buy-ice-cream-carnival-jumps-to-coke-africa-coke-bottling-deal Territory Changes and Deals: Gatorade Suit Settled. Rekt at 7-Eleven. Kroger Adding, Deleting Stores. PepsiCo AI Deal Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1263 Wed, 02 Jul 2025 12:20:14 -0400 https://www.beverage-digest.com/articles/1263-territory-changes-and-deals-july-2-2025 Territory Changes and Deals: L.A. Libations Fund; PepsiCo F1; Coke System Investments; Lucky Energy A collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1255 Wed, 18 Jun 2025 11:07:57 -0400 https://www.beverage-digest.com/articles/1255-territory-changes-and-deals-june-18-2025 What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another... PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another...

]]> http://www.beverage-digest.com/articles/1253 Wed, 18 Jun 2025 11:03:07 -0400 https://www.beverage-digest.com/articles/1253-pepsico-us-beverages-ceo-krishnan-details-plans-for-poppi Cover-2025-09-Web.jpg Territory Changes and Deals: Poppi Deal Closes, Coke Takes Premier League, Coke Consolidated and Ozark Coke Investments, Nestle Shops Water Biz, PepsiCo-AWS Deal, 7-Eleven Deal Update, Mas+ By Messi Now National A collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1246 Thu, 22 May 2025 07:49:32 -0400 https://www.beverage-digest.com/articles/1246-territory-changes-and-deals-may-22-2025 Waiting Game for Pepsi Bottlers on Poppi, Alani Nu A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the... A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...

]]> http://www.beverage-digest.com/articles/1224 Thu, 03 Apr 2025 08:30:33 -0400 https://www.beverage-digest.com/articles/1224-waiting-game-for-pepsi-bottlers-on-poppi-alani-nu PepsiCo to Acquire Prebiotic Soda Brand Poppi for $1.95 Billion PepsiCo has agreed to acquire prebiotic soda leader Poppi for $1.95 billion, the companies just announced. PepsiCo expects $300 million in anticipated tax benefits, the company said. The deal also includes an... PepsiCo has agreed to acquire prebiotic soda leader Poppi for $1.95 billion, the companies just announced. PepsiCo expects $300 million in anticipated tax benefits, the company said. The deal also includes an...

]]> http://www.beverage-digest.com/articles/1220 Mon, 17 Mar 2025 08:33:54 -0400 https://www.beverage-digest.com/articles/1220-pepsico-to-acquire-prebiotic-soda-brand-poppi-for-195-billion Poppi Cover.jpg Dynamic 2025 Starts With Alani Deal. Pepsi to Distribute? This year is shaping up to be pivotal for the US energy category. An already dynamic 2025 has been marked by Celsius Energy’s pending acquisition of fast-growing Alani Nu. This comes as Keurig Dr Pepper begins to integrate Ghost Energy and Alani Nu competitor Bloom Energy into its distribution network as part of an aggressive push into... This year is shaping up to be pivotal for the US energy category. An already dynamic 2025 has been marked by Celsius Energy’s pending acquisition of fast-growing Alani Nu. This comes as Keurig Dr Pepper begins to integrate Ghost Energy and Alani Nu competitor Bloom Energy into its distribution network as part of an aggressive push into...

]]> http://www.beverage-digest.com/articles/1213 Tue, 11 Mar 2025 09:00:00 -0400 https://www.beverage-digest.com/articles/1213-dynamic-2025-starts-with-alani-deal-pepsi-to-distribute Cover-Web.jpg Territory Changes and Deals: Coke Bottlers United, ABARTA, Consolidated; Polar; Powerade; Vita Coco; Zevia and More Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1216 Tue, 11 Mar 2025 08:22:50 -0400 https://www.beverage-digest.com/articles/1216-territory-changes-and-deals-march-11-2024 Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025... Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025...

]]> http://www.beverage-digest.com/articles/1215 Tue, 11 Mar 2025 08:16:26 -0400 https://www.beverage-digest.com/articles/1215-future-smarts-24 Noteworthy Launches: Gut Soda Entries; Protein Sodas; Sprite Chill; Ghost Hydration; Electrolit; Red Bull; Ohy Hydrogen Water; SanPellegrino; Crystal Light Vodka Refreshers; Vita Coco, Pez KXR As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ... As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...

]]> http://www.beverage-digest.com/articles/1219 Tue, 11 Mar 2025 08:00:27 -0400 https://www.beverage-digest.com/articles/1219-noteworthy-launches-march-11-2025 Territory Changes and Deals: Costco, HCCB, Billson's, Nestea, Ghost, Liquid Death, Britvic Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1191 Thu, 09 Jan 2025 07:49:16 -0500 https://www.beverage-digest.com/articles/1191-territory-changes-and-deals-january-9-2025