Sweetener https://www.beverage-digest.com/rss en-us Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage Noteworthy Launches: ARIH. Fresca Hard. Bubly Pop. Plezi. Tropicana Hydrate. Hoplark. Slice Dirty Soda. Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to... Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to...

]]> http://www.beverage-digest.com/articles/1417 Fri, 15 May 2026 07:30:19 -0400 https://www.beverage-digest.com/articles/1417-noteworthy-launches-arih-fresca-hard-bubly-pop-plezi-tropicana-hydrate-hoplark-slice-dirty-soda Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg Noteworthy Launches: Gatorade. Powerade. Costco Energy. Primo Saratoga. Path Sports. Elmhurst Protein. Dunkin'. Bubly Wine. Simply Spiked. Crooked Pop. Super Lyte. GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ... GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

]]> http://www.beverage-digest.com/articles/1398 Wed, 25 Mar 2026 10:00:55 -0400 https://www.beverage-digest.com/articles/1398-noteworthy-launches-gatorade-powerade-costco-energy-primo-saratoga-path-sports-elmhurst-protein-dunkin-bubly-wine-simply-spiked-crooked-pop-super-lyte Briefs: SNAP Soda Lawsuit. Latest 4-Week Category Results. CT Considers Soda Tax. Diet Coke on Social. New Coke, Sprite, Pibb Marketing. Beyond Meat Beverage Expansion. Mexico Wants More Sugar Coke. Coke Consolidated Plant Accident. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1397 Wed, 25 Mar 2026 10:00:34 -0400 https://www.beverage-digest.com/articles/1397-briefs-snap-soda-lawsuit-latest-4-week-category-results-ct-considers-soda-tax-diet-coke-on-social-new-coke-sprite-pibb-marketing-beyond-meat-beverage-expansion-mexico-wants-more-sugar-coke-coke-consolidated-plant-accident Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will... Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...

]]> http://www.beverage-digest.com/articles/1390 Thu, 05 Mar 2026 07:30:51 -0500 https://www.beverage-digest.com/articles/1390-noteworthy-launches-pibb-flavors-kdp-innovation-ghost-yoo-hoo-starbucks-innovation-spindrift-tea-alani-nu-update-sparkling-ice-hint-bubly-electrolit-caliwater-ryl-tea-death-wish-coffee Noteworthy Launches: Maison Perrier. Sprite. Jack & Coke. Canada Dry. Sparkling Ice. Waterloo. Unwell Energy. Liquid Youth Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime... Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime...

]]> http://www.beverage-digest.com/articles/1382 Tue, 17 Feb 2026 08:00:54 -0500 https://www.beverage-digest.com/articles/1382-noteworthy-launches-maison-perrier-sprite-jack-and-coke-canada-dry-sparkling-ice-waterloo-unwell-energy-liquid-youth SNAP Consumers Would Scale Back Under State Soda and Energy Drink Restrictions, RBC Survey Finds More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding... More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...

]]> http://www.beverage-digest.com/articles/1368 Wed, 04 Feb 2026 10:25:16 -0500 https://www.beverage-digest.com/articles/1368-snap-consumers-would-scale-back-under-state-soda-energy-restrictions-rbc-survey-finds Cover - Web.jpg Briefs: PepsiCo Q4 Results. Super Bowl Ads. Cane Sugar Coke. Coke's Quincey Pops Top. Dr Pepper Viral Jingle. Jack & Coke Slims. Non-UPF Spindrift. GLP-1 Study Ping Pong. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1372 Wed, 04 Feb 2026 10:10:58 -0500 https://www.beverage-digest.com/articles/1372-briefs-pepsico-q4-results-super-bowl-ads-cane-sugar-coke-cokes-quincey-pops-top-dr-pepper-viral-jingle-jack-and-coke-slims-non-upf-spindrift-glp-1-study-ping-pong Territory Changes and Deals: Coke's Costa Deal Dropped; Sprouts Stocks THC Drinks; Walmart Adds No Cap Soda Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1362 Wed, 14 Jan 2026 10:07:19 -0500 https://www.beverage-digest.com/articles/1362-territory-changes-and-deals-cokes-costa-deal-dropped-sprouts-stocks-thc-drinks-walmart-adds-no-cap-soda Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine.... Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....

]]> http://www.beverage-digest.com/articles/1365 Wed, 14 Jan 2026 10:03:56 -0500 https://www.beverage-digest.com/articles/1365-noteworthy-launches-bodyarmor-sprite-monster-energy-poppi-phorm-energy-hunee-sanpellegrino MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis. The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.

]]> http://www.beverage-digest.com/articles/1358 Wed, 14 Jan 2026 10:02:12 -0500 https://www.beverage-digest.com/articles/1358-food-policy-revamped-us-dietary-guidelines-get-harder-for-beverages Cover Web.jpg FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More Shares Thoughts on Federal Mid-Term Elections It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More

Shares Thoughts on Federal Mid-Term Elections

It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new

]]> http://www.beverage-digest.com/articles/1353 Mon, 22 Dec 2025 07:31:52 -0500 https://www.beverage-digest.com/articles/1353-fs25-american-beverage-ceo-keane-unpacks-challenging-policy-year Keane-282resized.jpg Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ... Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

]]> http://www.beverage-digest.com/articles/1357 Mon, 22 Dec 2025 07:30:26 -0500 https://www.beverage-digest.com/articles/1357-noteworthy-launches-c4-performance-energy-shots-unwell-energy-lacroix-pineapple-coconut-playboy-energy Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first... Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...

]]> http://www.beverage-digest.com/articles/1346 Wed, 03 Dec 2025 11:05:27 -0500 https://www.beverage-digest.com/articles/1346-noteworthy-launches-tractor-beverage-cappy-bubble-keurig-coffee-collective Noteworthy Product Launches: Red Bull. Monster. Phorm. Bloom. Gorgie. Slice. Cheerwine. Halfday. Lipton Hard Iced Tea Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension. Monster Beverage has added a passionfruit and citrus flavored... Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...

]]> http://www.beverage-digest.com/articles/1338 Wed, 19 Nov 2025 08:02:09 -0500 https://www.beverage-digest.com/articles/1338-noteworthy-product-launches-red-bull-monster-phorm-bloom-gorgie-slice-cheerwine-halfday-lipton-hard-iced-tea Briefs: New PepsiCo Logo; Coke Southwest Recall; SNAP Halt; Whole Foods Adds Brands Like Pepsi; Social Media Shopping Survey; Mexico-Coke Calorie Deal; Ultra-Processed Food Defined in CA A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1329 Wed, 05 Nov 2025 09:45:18 -0500 https://www.beverage-digest.com/articles/1329-briefs-new-pepsico-logo-coke-southwest-recall-snap-halt-whole-foods-adds-brands-like-pepsi-social-media-shopping-survey-mexico-coke-calorie-deal-ultra-processed-food-defined-in-ca NACS Show 2025 Chicago Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com... Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...

]]> http://www.beverage-digest.com/articles/1322 Wed, 15 Oct 2025 17:50:46 -0400 https://www.beverage-digest.com/articles/1322-nacs-show-2025-chicago IMG_9785.jpeg IMG_9904.jpeg IMG_9903.jpeg IMG_9900.jpeg IMG_9898.jpeg IMG_9887.jpeg IMG_9886.jpeg IMG_9885.jpeg IMG_9884.jpeg IMG_9877.jpeg IMG_9875.jpeg IMG_9874.jpeg IMG_9870.jpeg IMG_9865.jpeg IMG_9858.jpeg IMG_9857.jpeg IMG_9836.jpeg IMG_9820.jpeg IMG_9818.jpeg IMG_9817.jpeg IMG_9816.jpeg IMG_9815.jpeg IMG_9814.jpeg IMG_9813.jpeg IMG_9812.jpeg IMG_9808.jpeg IMG_9781.jpeg IMG_9760.jpeg IMG_9751.jpeg IMG_9752.jpeg IMG_9772.jpeg IMG_9699.jpeg IMG_9703.jpeg IMG_9748.jpeg IMG_9778.jpeg IMG_9735.jpeg IMG_9718.jpeg IMG_9777.jpeg IMG_9704.jpeg IMG_9775.jpeg IMG_9710.jpeg IMG_9744.jpeg IMG_9724.jpeg IMG_9733.jpeg IMG_9755.jpeg IMG_9774.jpeg IMG_9771.jpeg IMG_9762.jpeg IMG_9763.jpeg IMG_9702.jpeg IMG_9745.jpeg IMG_9709.jpeg IMG_9732.jpeg IMG_9779.jpeg IMG_9776.jpeg PepsiCo Readies Dirty Mountain Dew Launch for Early 2026 PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ... PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...

]]> http://www.beverage-digest.com/articles/1315 Wed, 08 Oct 2025 07:50:51 -0400 https://www.beverage-digest.com/articles/1315-pepsico-readies-dirty-mountain-dew-launch-for-early-2026 Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1316 Wed, 08 Oct 2025 07:50:05 -0400 https://www.beverage-digest.com/articles/1316-territory-changes-and-deals-manna-closes-nor-cal-bain-costa-liquid-death-big-geyser-heartland-equipment-auction-tractor-aeg-heineken-slimfast-clean-simple-eats-danone-gstv Noteworthy Product Launches: Protein Mania: Unwell, Starbucks. Sparkling Ice. Oomee. Bloom. Säti PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains... PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains...

]]> http://www.beverage-digest.com/articles/1303 Mon, 08 Sep 2025 11:00:32 -0400 https://www.beverage-digest.com/articles/1303-noteworthy-product-launches-protein-mania-unwell-starbucks-sparkling-ice-oomee-bloom-sati Noteworthy Launches: Danone Oikos. Vital Proteins. Trulieve. Allday Energy. Trolli + Dew. Wave Kids Danone has launched a yogurt-based drink for GLP-1 users and those pursuing weight loss called Oikos Fusion. The drink “is designed to support muscle maintenance and digestive health,” the company said. The drinks have ... Danone has launched a yogurt-based drink for GLP-1 users and those pursuing weight loss called Oikos Fusion. The drink “is designed to support muscle maintenance and digestive health,” the company said. The drinks have ...

]]> http://www.beverage-digest.com/articles/1293 Wed, 20 Aug 2025 11:06:48 -0400 https://www.beverage-digest.com/articles/1293-noteworthy-launches-danone-oikos-vital-proteins-trulieve-allday-energy-trolli-dew-wave-kids Opening Thoughts: Coke's Cane Sugar Flex It was the cane sugar post heard around the world. On July 16, President Donald Trump said on Truth Social: "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so. I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!" The post generated a... It was the cane sugar post heard around the world. On July 16, President Donald Trump said on Truth Social: "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so. I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!"

The post generated a...

]]> http://www.beverage-digest.com/articles/1281 Wed, 06 Aug 2025 10:28:21 -0400 https://www.beverage-digest.com/articles/1281-opening-thoughts-cokes-cane-sugar-flex Modern Soda: New Pepsi Prebiotic Cola Has Industry Talking PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its... PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...

]]> http://www.beverage-digest.com/articles/1280 Wed, 06 Aug 2025 10:20:41 -0400 https://www.beverage-digest.com/articles/1280-modern-soda-new-pepsi-prebiotic-cola-has-industry-talking Pepsi to Introduce Prebiotic Cola Later today, PepsiCo will announce the launch of a Pepsi Prebiotic Cola this fall that includes 5g of sugar, 30 calories, no artificial sweeteners, and 3g of prebiotic fiber. The drink is sweetened with cane sugar and a proprietary blend of stevia, according to the company. The drink will come in Original Cola and Cherry Vanilla flavors. In an interview with ... Later today, PepsiCo will announce the launch of a Pepsi Prebiotic Cola this fall that includes 5g of sugar, 30 calories, no artificial sweeteners, and 3g of prebiotic fiber. The drink is sweetened with cane sugar and a proprietary blend of stevia, according to the company. The drink will come in Original Cola and Cherry Vanilla flavors. In an interview with ...

]]> http://www.beverage-digest.com/articles/1277 Mon, 21 Jul 2025 14:00:40 -0400 https://www.beverage-digest.com/articles/1277-pepsi-to-introduce-prebiotic-cola Cover.jpg Red Fridge Pack.jpg Individual Cans.jpg Cherry Vanilla.jpg Prebiotic Cola.jpg Blue Fridge Pack.jpg Briefs: Ingredient Transparency. WHO Seeks Taxes. Pepsi Aussie Sugar Cut. Diet Cola Moment A collection of recent developments from around the industry to keep you up to speed... A collection of recent developments from around the industry to keep you up to speed...

]]> http://www.beverage-digest.com/articles/1274 Tue, 15 Jul 2025 10:00:12 -0400 https://www.beverage-digest.com/articles/1274-briefs-ingredient-transparency-who-seeks-taxes-pepsi-aussie-sugar-cut-diet-cola-moment Noteworthy Launches: Coke & Star Wars. Powerade Xtra Sour. Bloom Pop. Ai Ultra Dopa Coca-Cola unveiled a new marketing partnership with Disney’s Star Wars franchise. The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign features 30 limited-edition Coca-Cola package designs featuring Star Wars characters. The partnership follows Coke’s similar Marvel heroes campaign with Disney last... Coca-Cola unveiled a new marketing partnership with Disney’s Star Wars franchise. The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign features 30 limited-edition Coca-Cola package designs featuring Star Wars characters. The partnership follows Coke’s similar Marvel heroes campaign with Disney last...

]]> http://www.beverage-digest.com/articles/1266 Wed, 02 Jul 2025 12:25:57 -0400 https://www.beverage-digest.com/articles/1266-noteworthy-launches-coke-and-star-wars-powerade-xtra-sour-bloom-pop-ai-ultra-dopa Noteworthy Launches Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line... Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...

]]> http://www.beverage-digest.com/articles/1240 Thu, 01 May 2025 10:30:13 -0400 https://www.beverage-digest.com/articles/1240-noteworthy-launches-may-1-2025 Briefs: Coke's 4Q: Kennedy Confirmed; Pepsi Zero Challenge; Inflation Climbs A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1210 Tue, 18 Feb 2025 07:50:01 -0500 https://www.beverage-digest.com/articles/1210-briefs-february-18-2025 Noteworthy Launches: Costa; Odwalla; Arizona; Nestle; Jolt Cola; Protein 2o; Ocean Spray; Red Bull; Hoist Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ... Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...

]]> http://www.beverage-digest.com/articles/1194 Thu, 09 Jan 2025 07:53:57 -0500 https://www.beverage-digest.com/articles/1194-noteworthy-launches-january-9-2025