Financial https://www.beverage-digest.com/rss en-us Briefs: Montana SNAP Soda Ban. Private Label Stalls. RBC's 10 Key Themes for CPG. KDP Trend Report. Goldman, Douglas Reunite Over Tea A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1424 Thu, 04 Jun 2026 11:18:27 -0400 https://www.beverage-digest.com/articles/1424-briefs-montana-snap-soda-ban-private-label-stalls-rbcs-10-key-themes-for-cpg-kdp-trend-report-goldman-douglas-reunite-over-tea Inside PepsiCo's 13-oz PET Affordability Strategy PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt. PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

]]> http://www.beverage-digest.com/articles/1419 Thu, 04 Jun 2026 11:06:58 -0400 https://www.beverage-digest.com/articles/1419-inside-pepsicos-13-oz-pet-affordability-strategy Cover Web.jpg U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions: Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:

]]> http://www.beverage-digest.com/articles/1411 Fri, 15 May 2026 07:30:37 -0400 https://www.beverage-digest.com/articles/1411-us-beverage-bottlers-react-to-perfect-storm-of-cost-pressures Cover.jpg Stocks: Coke, Monster Gains Beat Broader Market Through Q1 Earnings Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11. MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained... Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11.

MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained...

]]> http://www.beverage-digest.com/articles/1413 Fri, 15 May 2026 07:30:24 -0400 https://www.beverage-digest.com/articles/1413-stocks-coke-monster-gains-beat-broader-market-through-q1-earnings People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1415 Fri, 15 May 2026 07:30:18 -0400 https://www.beverage-digest.com/articles/1415-people-poppi-nutrabolt-coke-surgeon-general-yerba-madre Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1408 Thu, 23 Apr 2026 13:06:44 -0400 https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg Coke Asserts Foodservice Leadership in New Marketing Campaign Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for... Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for...

]]> http://www.beverage-digest.com/articles/1404 Thu, 23 Apr 2026 13:06:02 -0400 https://www.beverage-digest.com/articles/1404-coke-asserts-foodservice-leadership-in-new-marketing-campaign 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Coke's CEO Transition: U.S. Bottlers Size Up Braun Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital... Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital...

]]> http://www.beverage-digest.com/articles/1392 Wed, 25 Mar 2026 10:00:56 -0400 https://www.beverage-digest.com/articles/1392-us-bottlers-optimistic-about-incoming-coca-cola-ceo-braun Cover-Web.jpg Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets] The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein... http://www.beverage-digest.com/articles/1394 Wed, 25 Mar 2026 10:00:12 -0400 https://www.beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category Coke, Pepsi, Dr Pepper Bottlers Could Face Higher Fuel Costs Spurred by Iran Conflict The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers... The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers...

]]> http://www.beverage-digest.com/articles/1393 Wed, 25 Mar 2026 10:00:10 -0400 https://www.beverage-digest.com/articles/1393-coke-pepsi-dr-pepper-bottlers-could-face-higher-fuel-costs-spurred-by-iran-conflict Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1387 Thu, 05 Mar 2026 07:30:00 -0500 https://www.beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more Topo Chico Temporarily Shuts Down Mineral Water Wells at Mexico Source Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers... Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers...

]]> http://www.beverage-digest.com/articles/1384 Thu, 05 Mar 2026 07:26:35 -0500 https://www.beverage-digest.com/articles/1384-topo-chico-temporarily-shuts-down-mineral-water-wells-at-mexico-source Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Coke's BodyArmor/Powerade Unit Folding into Advanced Hydration Unit Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’ 2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated... Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’

2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet

Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...

]]> http://www.beverage-digest.com/articles/1376 Tue, 17 Feb 2026 08:00:58 -0500 https://www.beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit Briefs: Coke's Braun Sets Agenda. C-Store Traffic Decline. Texas Warning Labels Stopped. FDA Eases Color Regs. And More A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1381 Tue, 17 Feb 2026 08:00:50 -0500 https://www.beverage-digest.com/articles/1381-briefs-cokes-braun-sets-agenda-c-store-traffic-decline-texas-warning-labels-stopped-fda-eases-color-regs-and-more Elliott’s PepsiCo Investment Pays Despite Refranchising Snub 2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ... 2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...

]]> http://www.beverage-digest.com/articles/1375 Tue, 17 Feb 2026 08:00:41 -0500 https://www.beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows... Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

]]> http://www.beverage-digest.com/articles/1369 Wed, 04 Feb 2026 10:25:19 -0500 https://www.beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

]]> http://www.beverage-digest.com/articles/1367 Wed, 04 Feb 2026 09:53:50 -0500 https://www.beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper Stock Watch: Coke Shares Rose Last Year as PepsiCo, Keurig Dr Pepper Fell Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from... Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...

]]> http://www.beverage-digest.com/articles/1360 Wed, 14 Jan 2026 10:04:43 -0500 https://www.beverage-digest.com/articles/1360-stock-watch-coke-shares-rose-last-year-as-pepsico-keurig-dr-pepper-fell FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General... Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...

]]> http://www.beverage-digest.com/articles/1359 Wed, 14 Jan 2026 10:04:39 -0500 https://www.beverage-digest.com/articles/1359-fs25-recap-coke-pepsi-bottlers-chart-path-forward-amid-industry-transformation Briefs: Fairlife Capacity; RTD Protein, Coffee, Tea Results [Green Sheets]; Alani Nu Transition to PepsiCo; Tik Tok Deal A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1356 Mon, 22 Dec 2025 07:44:06 -0500 https://www.beverage-digest.com/articles/1356-briefs-fairlife-capacity-rtd-protein-coffee-tea-results-green-sheets-alani-nu-transition-to-pepsico-tik-tok-deal Territory Changes and Deals: Coke Southwest, Coke Yakima Add Territory; New Plant for Coke Swire; Odom to Close Hawaii Plant; Costa Coffee Deal in Trouble? Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1354 Mon, 22 Dec 2025 07:36:15 -0500 https://www.beverage-digest.com/articles/1354-territory-changes-and-deals-coke-southwest-coke-yakima-add-territory-new-plant-for-coke-swire-odom-to-close-hawaii-plant-costa-coffee-deal-in-trouble Opening Thoughts: Looking Ahead to 2026 If you joined us for Future Smarts last week, you know what a compelling and inspiring day it was. If you were unable to attend, we’d love for you to experience the insights and networking firsthand next year. I’ve... If you joined us for Future Smarts last week, you know what a compelling and inspiring day it was. If you were unable to attend, we’d love for you to experience the insights and networking firsthand next year. I’ve...

]]> http://www.beverage-digest.com/articles/1350 Mon, 22 Dec 2025 07:30:12 -0500 https://www.beverage-digest.com/articles/1350-opening-thoughts-looking-ahead-to-2026 FS25: Coke, Keurig Dr Pepper CMOs Break Down Technology Drivers Technology Boosts Coke’s Marketing Effectiveness Up to +300% Keurig Dr Pepper Hires from Oracle, Google Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven... Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...

]]> http://www.beverage-digest.com/articles/1352 Mon, 22 Dec 2025 07:27:24 -0500 https://www.beverage-digest.com/articles/1352-fs25-coke-keurig-dr-pepper-cmos-break-down-technology-drivers FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ... http://www.beverage-digest.com/articles/1351 Mon, 22 Dec 2025 07:20:41 -0500 https://www.beverage-digest.com/articles/1351-fs25-pepsico-us-beverages-ceo-krishnan-goes-deep-on-turnaround-strategy Main3.jpeg resizedram-122.jpg PepsiCo North America Refranchising 'Not Under Consideration,' CEO Says PepsiCo held an investor conference call this morning to answer questions about the company’s new "commercial and financial priorities” formed as part of ... http://www.beverage-digest.com/articles/1348 Tue, 09 Dec 2025 10:00:26 -0500 https://www.beverage-digest.com/articles/1348-pepsico-north-america-refranchising-not-under-consideration-ceo-says Sports Drink Category Posts Weak 2025 So Far at U.S. Retail Green Sheet: Category Performance for First Nine Months Last year’s slide for the US sports drink category at retail has continued through 2025, according to... Green Sheet: Category Performance for First Nine Months

Last year’s slide for the US sports drink category at retail has continued through 2025, according to...

]]> http://www.beverage-digest.com/articles/1340 Wed, 03 Dec 2025 11:22:51 -0500 https://www.beverage-digest.com/articles/1340-sports-drink-category-posts-weak-2025-so-far-at-us-retail Global Perspective: Mexico Leads on Total Per Capita Soda Consumption Several countries across the Americas hold the highest per capita consumption rates for carbonated soft drinks (CSD), according to BD analysis of 2025 estimates by researcher Euromonitor. Mexico posted the highest per capita soda consumption for retail stores and fountain/foodservice locations combined, at... Several countries across the Americas hold the highest per capita consumption rates for carbonated soft drinks (CSD), according to BD analysis of 2025 estimates by researcher Euromonitor. Mexico posted the highest per capita soda consumption for retail stores and fountain/foodservice locations combined, at...

]]> http://www.beverage-digest.com/articles/1339 Wed, 03 Dec 2025 11:20:16 -0500 https://www.beverage-digest.com/articles/1339-global-perspective-mexico-leads-on-total-per-capita-soda-consumption