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      <title>Opening Thoughts: Ice, Purple Corn and the Art of Premium</title>
      <description>Two products landed on my desk recently that share an unlikely common thread. Both are reimagining something ordinary as something premium. One capitalizes on purple corn. The other wants to elevate beverage ice to an art form. Let's start with the ice. Founded in 2018 by three former Lagunitas Brewing executives, Abstract Ice has differentiated itself in the craft ice space with suspended flowers, etched cubes, spheres, and most recently soccer balls timed for the World Cup. The company says its ice is "crystal clear, slow-melting and made from deliciously pure water." The ice is also a canvas. Etchings can be custom designed for Abstract Ice's target hospitality and upscale retail customers with anything from a company logo to a drawing or monogram. Cocktail culture has spurred companies like Fever-Tree to create craft mixers with a promise that they won't contaminate fine spirits with cheap ingredients. The proposition changed the mixer category entirely and opened the door to a new kind of consumer who thinks carefully about every element in the glass. Companies like Abstract Ice are making the same argument for the frozen rock that goes in that Old Fashioned. If the bourbon is craft and the mixer is craft, why not the ice? Another start-up that caught my attention markets a drink called Purple Drop. The plant-based drink is rooted in chicha morada, a traditional Peruvian beverage made from purple corn simmered with pineapple and cinnamon and finished with lime. Despite centuries of cultural history, the drink...</description>
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        <![CDATA[<p>Two products landed on my desk recently that share an unlikely common thread. Both are reimagining something ordinary as something premium. One capitalizes on purple corn. The other wants to elevate beverage ice to an art form.</p>


<p>Let's start with the ice. Founded in 2018 by three former Lagunitas Brewing executives, Abstract Ice has differentiated itself in the craft ice space with suspended flowers, etched cubes, spheres, and most recently soccer balls timed for the World Cup. The company says its ice is "crystal clear, slow-melting and made from deliciously pure water." The ice is also a canvas. Etchings can be custom designed for Abstract Ice's target hospitality and upscale retail customers with anything from a company logo to a drawing or monogram.</p>


<p>Cocktail culture has spurred companies like Fever-Tree to create craft mixers with a promise that they won't contaminate fine spirits with cheap ingredients. The proposition changed the mixer category entirely and opened the door to a new kind of consumer who thinks carefully about every element in the glass. Companies like Abstract Ice are making the same argument for the frozen rock that goes in that Old Fashioned. If the bourbon is craft and the mixer is craft, why not the ice?</p>


<p>Another start-up that caught my attention markets a drink called Purple Drop. The plant-based drink is rooted in chicha morada, a traditional Peruvian beverage made from purple corn simmered with pineapple and cinnamon and finished with lime. Despite centuries of cultural history, the drink...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1418</guid>
      <pubDate>Thu, 04 Jun 2026 11:05:01 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1418-opening-thoughts-ice-purple-corn-and-the-art-of-premium</link>
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      <title>Opening Thoughts: The Great Natural Color Catchup</title>
      <description>When it comes to the transition from artificial food and beverage colors to natural colors, the US is 15 years behind Europe. And there is a concerted, even frantic effort now to catch up. That was my biggest takeaway from this month's BevTech conference, an annual gathering hosted by the International Society of Beverage Technologists. This is where the nation's beverage scientists go to discuss "The Science of the Sip," as this year's event was themed. The 350 professionals in attendance engineer and manage everything from ingredients to PET blow molding needed to get a drink from formula to shelf. I opened the conference with an overview of industry trends before taking in several presentations and a few extremely technical breakout sessions. Right now, there isn't a major food and beverage company that isn't working on the shift...</description>
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        <![CDATA[<p>When it comes to the transition from artificial food and beverage colors to natural colors, the US is 15 years behind Europe. And there is a concerted, even frantic effort now to catch up.</p>

<p>That was my biggest takeaway from this month's BevTech conference, an annual gathering hosted by the International Society of Beverage Technologists. This is where the nation's beverage scientists go to discuss "The Science of the Sip," as this year's event was themed. The 350 professionals in attendance engineer and manage everything from ingredients to PET blow molding needed to get a drink from formula to shelf. I opened the conference with an overview of industry trends before taking in several presentations and a few extremely technical breakout sessions.</p>

<p>Right now, there isn't a major food and beverage company that isn't working on the shift...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1410</guid>
      <pubDate>Fri, 15 May 2026 07:30:28 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1410-opening-thoughts-may-15-2026</link>
    </item>
    <item>
      <title>Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1408</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz</link>
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    <item>
      <title>Gatorade Restages Around Science-Backed Hydration for Everybody</title>
      <description>The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...</description>
      <content:encoded>
        <![CDATA[<p>The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1403</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:16 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody</link>
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      <title>SNAP Consumers Would Scale Back Under State Soda and Energy Drink Restrictions, RBC Survey Finds</title>
      <description>More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...</description>
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        <![CDATA[<p>More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1368</guid>
      <pubDate>Wed, 04 Feb 2026 10:25:16 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1368-snap-consumers-would-scale-back-under-state-soda-energy-restrictions-rbc-survey-finds</link>
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      <title>NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets</title>
      <description>Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</description>
      <content:encoded>
        <![CDATA[<p>Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1326</guid>
      <pubDate>Wed, 05 Nov 2025 09:00:35 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1326-nacs-2025-c-store-operators-preview-next-years-beverage-innovation-bets</link>
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      <media:content url="https://www.beverage-digest.com/ext/resources/2025/Issue-2025-17/Nacs/BodyArmorCaffeine.webp?t=1762351399" type="image/jpeg" medium="image" fileSize="46377">
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      <title>NACS Show 2025 Chicago</title>
      <description>Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...</description>
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        <![CDATA[<h4 style="display: block; font-style: normal; font-weight: bold; letter-spacing: normal; text-align: left; caret-color: rgb(32, 32, 32); orphans: auto; widows: auto; word-spacing: 0px;">Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More.&nbsp;</h4><p style=" text-align: left; caret-color: rgb(32, 32, 32); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; widows: auto; word-spacing: 0px;">Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1322</guid>
      <pubDate>Wed, 15 Oct 2025 17:50:46 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1322-nacs-show-2025-chicago</link>
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      <title>Coke to Launch Single-Serve Mini Cans at $1.29 in U.S. Convenience Channel</title>
      <description>Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like...</description>
      <content:encoded>
        <![CDATA[<p>Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1313</guid>
      <pubDate>Wed, 08 Oct 2025 08:00:20 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1313-coke-to-launch-single-serve-mini-cans-at-129-in-us-convenience-channel</link>
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      <title>PepsiCo Readies Dirty Mountain Dew Launch for Early 2026</title>
      <description>PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...</description>
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        <![CDATA[<p>PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1315</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1315-pepsico-readies-dirty-mountain-dew-launch-for-early-2026</link>
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      <title>Modern Soda: New Pepsi Prebiotic Cola Has Industry Talking</title>
      <description>PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...</description>
      <content:encoded>
        <![CDATA[<p>PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1280</guid>
      <pubDate>Wed, 06 Aug 2025 10:20:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1280-modern-soda-new-pepsi-prebiotic-cola-has-industry-talking</link>
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      <title>Emerging Category: Hemp Beverage Expo Highlights THC Green Rush, Risks, Opposition</title>
      <description>New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category... BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of</description>
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        <![CDATA[<h3>New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category...</h3>

<p>BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1269</guid>
      <pubDate>Tue, 15 Jul 2025 10:00:11 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1269-emerging-category-hemp-beverage-expo-highlights-thc-green-rush-risks-opposition</link>
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      <title>Opening Thoughts: May 1, 2025</title>
      <description>Laura and I again served as judges for a high school “Beverage Expo,” where students created hypothetical non-alcoholic beverage brands and concepts. Think science fair for budding entrepreneurs. Each group conducted research, picked a target market, created a logo and prototype, and set pricing. They pitched their products to volunteer “investors” like us during Shark Tank like presentations. The investors handed out $1,000 mock checks. Teams that raised at least $5,000 earned an A. We last participated in 2023. The expo is an interesting window into the teen mind from a beverage perspective. This year there were 30 teams, about half of which pitched energy drink brands. Here are some observations: — Product names included SereniTea, Fizzin’ Tea, Summer Sip, Aura Sipstation, A-Plus, Blitz, and Georgia Peach. — Alani Nu was one of drinks mentioned most as a competitor by energy drink teams. One student said females at the school gravitate to Alani Nu’s bright package colors and lifestyle vibe, while Celsius is associated more with fitness and athletics. — Many entries were positioned as health-conscious. Several incorporated “fitness influencers” in their marketing plan. “Athletes” were a common target audience, even though this Atlanta-area Science, Technology, Engineering, and Mathematics school doesn’t have sports teams. — Mango was a popular flavor this year, like one brand called Viva Mango. — While matcha was popular two years ago, we saw only one matcha product this time and it was an energy drink. — The students generally prefer tea that is sweet and bottled, rather than unsweet or canned. After all, they are in Georgia, the home of Southern sweet tea. — A common trend is to ask for a sip from another student’s drink. The low-tech way to avoid lips touching the can or bottle is to employ a “waterfall” technique, whereby the drink is poured into the mouth without touching or being touched by the recipient. One team had a solve for this problem — a sports cap spout.</description>
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<p>Laura and I again served as judges for a high school “Beverage Expo,” where students created hypothetical non-alcoholic beverage brands and concepts. Think science fair for budding entrepreneurs.</p>

<p>Each group conducted research, picked a target market, created a logo and prototype, and set pricing. They pitched their products to volunteer “investors” like us during Shark Tank like presentations. The investors handed out $1,000 mock checks. Teams that raised at least $5,000 earned an A.</p>

<p>We last participated in 2023. The expo is an interesting window into the teen mind from a beverage perspective. This year there were 30 teams, about half of which pitched energy drink brands. Here are some observations:</p>

<p>— Product names included SereniTea, Fizzin’ Tea, Summer Sip, Aura Sipstation, A-Plus, Blitz, and Georgia Peach.</p>

<p>— Alani Nu was one of drinks mentioned most as a competitor by energy drink teams. One student said females at the school gravitate to Alani Nu’s bright package colors and lifestyle vibe, while Celsius is associated more with fitness and athletics.</p>

<p>— Many entries were positioned as health-conscious. Several incorporated “fitness influencers” in their marketing plan. “Athletes” were a common target audience, even though this Atlanta-area Science, Technology, Engineering, and Mathematics school doesn’t have sports teams.</p>

<p>— Mango was a popular flavor this year, like one brand called Viva Mango.</p>

<p>— While matcha was popular two years ago, we saw only one matcha product this time and it was an energy drink.</p>

<p>— The students generally prefer tea that is sweet and bottled, rather than unsweet or canned. After all, they are in Georgia, the home of Southern sweet tea.</p>

<p>— A common trend is to ask for a sip from another student’s drink. The low-tech way to avoid lips touching the can or bottle is to employ a “waterfall” technique, whereby the drink is poured into the mouth without touching or being touched by the recipient. One team had a solve for this problem — a sports cap spout.</p>
]]>
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      <guid>http://www.beverage-digest.com/articles/1234</guid>
      <pubDate>Thu, 01 May 2025 10:30:17 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1234-opening-thoughts-may-1-2025</link>
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      <title>Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul</title>
      <description>Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...</description>
      <content:encoded>
        <![CDATA[Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...]]>
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      <guid>http://www.beverage-digest.com/articles/1230</guid>
      <pubDate>Thu, 17 Apr 2025 09:30:42 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1230-bodyarmor-rolls-out-brand-rebirth-with-visual-overhaul</link>
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      <title>Waiting Game for Pepsi Bottlers on Poppi, Alani Nu</title>
      <description>A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...</description>
      <content:encoded>
        <![CDATA[<p>A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1224</guid>
      <pubDate>Thu, 03 Apr 2025 08:30:33 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1224-waiting-game-for-pepsi-bottlers-on-poppi-alani-nu</link>
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      <title>Mahomes Takes Field Sunday in Boon for RTD Coffee Start-up Throne</title>
      <description>This weekend, former Coca-Cola and BodyArmor marketer Michael Fedele can’t lose, even if his business partner, Patrick Mahomes, does. Mahomes, who partnered with Fedele to launch Throne Sport Coffee eight...</description>
      <content:encoded>
        <![CDATA[<p>This weekend, former Coca-Cola and BodyArmor marketer Michael Fedele can’t lose, even if his business partner, Patrick Mahomes, does. Mahomes, who partnered with Fedele to launch Throne Sport Coffee eight...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1196</guid>
      <pubDate>Tue, 04 Feb 2025 09:12:30 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1196-mahomes-takes-field-sunday-in-boon-for-rtd-coffee-start-up-throne</link>
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      <title>NACS Review: See What’s Planned for 2025</title>
      <description>This month’s NACS show in Las Vegas drew a record attendance of more than 26,000 people after an 8.5% increase over last year’s show in Atlanta, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</description>
      <content:encoded>
        <![CDATA[<p>This month’s NACS show in Las Vegas drew a record attendance of more than 26,000 people after an 8.5% increase over last year’s show in Atlanta, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1156</guid>
      <pubDate>Mon, 28 Oct 2024 08:58:55 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1156-nacs-review-see-whats-planned-for-2025</link>
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      <title>Unbuzzd, Safety Shot Look to Beat the Hangover</title>
      <description>The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...</description>
      <content:encoded>
        <![CDATA[<p>The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1094</guid>
      <pubDate>Thu, 20 Jun 2024 07:26:37 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1094-unbuzzd-safety-shot-look-to-beat-the-hangover</link>
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      <title>Coke United to Build $330M Birmingham HQ and Automated Distribution Center</title>
      <description>Coca-Cola Bottling Company United has announced the planned construction of a $330 million headquarters and distribution center in its hometown of Birmingham, Alabama. The project includes a...</description>
      <content:encoded>
        <![CDATA[<p>Coca-Cola Bottling Company United has announced the planned construction of a $330 million headquarters and distribution center in its hometown of Birmingham, Alabama. The project includes a...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1088</guid>
      <pubDate>Thu, 06 Jun 2024 09:38:33 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1088-coke-united-to-build-330m-birmingham-hq-and-automated-distribution-center</link>
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    <item>
      <title> Bottler Deep Dive: Coca-Cola Beverages Florida Goes Big on Automation, Efficiency</title>
      <description>Bottler Embraces Role as Tester of Product and Packaging Innovation Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...</description>
      <content:encoded>
        <![CDATA[<h3>Bottler Embraces Role as Tester of Product and Packaging Innovation</h3>

<h3>Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack</h3>

<p>Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1076</guid>
      <pubDate>Wed, 08 May 2024 08:21:14 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1076-coca-cola-beverages-florida-goes-big-on-automation-efficiency</link>
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      <title>Opening Thoughts: April 17, 2024</title>
      <description>In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds: 7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer. Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,</description>
      <content:encoded>
        <![CDATA[<p>In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:</p>

<p>7-Eleven — The convenience store chain <a href="https://corp.7-eleven.com/corp-press-releases/7-eleven-inc-announces-the-arrival-of-new-big-bite-hot-dog-sparkling-water">announced</a> a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.</p>

<p>Poppi — Gut soda Poppi <a href="https://www.instagram.com/p/C5OLA9iO8EV/?igsh=eGp2NDA0ejFndDA2&img_index=1">teased</a> fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1064</guid>
      <pubDate>Wed, 17 Apr 2024 08:12:23 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1064-opening-thoughts-april-17-2024</link>
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      <title>Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal</title>
      <description>In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...</description>
      <content:encoded>
        <![CDATA[
<p>In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1049</guid>
      <pubDate>Wed, 20 Mar 2024 08:00:59 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1049-boston-beer-ceo-dissects-hard-dew-experiment-and-distribution-reversal</link>
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      <title>Opening Thoughts: March 20, 2024</title>
      <description>Have you heard about “crispy” Diet Coke? I dismissed this TikTok driven trend until my daughter mentioned it the other day. As readers of this newsletter know, my adult son and daughter, ages 27 and 22, are an important window for me. What I see and hear from them has been valuable to my understanding of how young consumers digest media and consider brands. My kids and their friends are an antidote to the skepticism that can infect a 53-year-old brain. It turns out my daughter and her friends are fans of “crispy” Diet Coke. And there is ritual around the drink. First, a Diet Coke goes into the freezer to get near the tipping point to ice. Next, ice is added to a reusable cup. On top of the ice goes a sachet of True Lime, which is a crystallized Lime powder (that I hadn’t heard of). The near-frozen Diet Coke is then poured over the ice and lime powder, creating the desired “crispy” effect. As my daughter explains: “It’s cold, carbonated, and super refreshing. Lime makes it even more crispy.” So young people do drink Diet Coke? That wasn’t all she surprised me with. I’ve often...</description>
      <content:encoded>
        <![CDATA[<p>Have you heard about “crispy” Diet Coke? I dismissed this TikTok driven trend until my daughter mentioned it the other day.</p>

<p>As readers of this newsletter know, my adult son and daughter, ages 27 and 22, are an important window for me. What I see and hear from them has been valuable to my understanding of how young consumers digest media and consider brands. My kids and their friends are an antidote to the skepticism that can infect a 53-year-old brain.</p>

<p>It turns out my daughter and her friends are fans of “crispy” Diet Coke. And there is ritual around the drink. First, a Diet Coke goes into the freezer to get near the tipping point to ice. Next, ice is added to a reusable cup. On top of the ice goes a sachet of True Lime, which is a crystallized Lime powder (that I hadn’t heard of). The near-frozen Diet Coke is then poured over the ice and lime powder, creating the desired “crispy” effect. As my daughter explains: “It’s cold, carbonated, and super refreshing. Lime makes it even more crispy.” So young people do drink Diet Coke?</p>

<p>That wasn’t all she surprised me with. I’ve often...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1048</guid>
      <pubDate>Wed, 20 Mar 2024 08:00:36 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1048-opening-thoughts-march-20-2024</link>
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    <item>
      <title>Powder Boom: Liquid Death Adds ‘Death Dust’ Electrolyte Sticks</title>
      <description>Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...</description>
      <content:encoded>
        <![CDATA[	<p>Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1032</guid>
      <pubDate>Tue, 20 Feb 2024 08:01:44 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1032-powder-boom-liquid-death-adds-death-dust-electrolyte-sticks</link>
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      <title>Ghost Energy Joins Prime in Hip Hydration Race</title>
      <description>Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...</description>
      <content:encoded>
        <![CDATA[<p>Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1021</guid>
      <pubDate>Wed, 31 Jan 2024 09:30:04 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1021-ghost-energy-joins-prime-in-hip-hydration-race</link>
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      <title>Future Smarts Highlights From Coke, PepsiCo, KDP Leaders</title>
      <description>Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor &amp; Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...</description>
      <content:encoded>
        <![CDATA[Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1002</guid>
      <pubDate>Tue, 19 Dec 2023 08:27:28 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1002-future-smarts-highlights-from-discussions-with-coke-pepsico-kdp-leaders</link>
      <media:content url="https://www.beverage-digest.com/ext/resources/Issue-2023-12-19/web-lead.webp?t=1703015180" type="image/jpeg" medium="image" fileSize="354001">
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      <title>Opening Thoughts: November 30, 2023</title>
      <description>We just announced the finalists for our 2023 Beverage Digest Awards. Winners in 13 drink categories will be named at Future Smarts in New York on Dec. 11. There are a few trends worth noting from this year’s roster of finalists: — A range of teas came to the forefront. Vying for Best Premium Drink is a Blue Tea Jasmine variant from Rishi’s line of Sparkling Botanicals, as well as a Cold Brew Tea from...</description>
      <content:encoded>
        <![CDATA[<p>We just announced the finalists for our 2023 Beverage Digest Awards. Winners in 13 drink categories will be named at Future Smarts in New York on Dec. 11.</p>
	
	<p>There are a few trends worth noting from this year’s roster of finalists:</p>
	
	<p>— A range of teas came to the forefront. Vying for Best Premium Drink is a Blue Tea Jasmine variant from Rishi’s line of Sparkling Botanicals, as well as a Cold Brew Tea from...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/991</guid>
      <pubDate>Thu, 30 Nov 2023 08:30:44 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/991-opening-thoughts-november-30-2023</link>
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    <item>
      <title>Coke to Scale Back AHA Sparkling Water in 2024 </title>
      <description>Plus, Bubly Grows in 1H US Retail Data. Prepares Extension to Challenge Sparkling Ice. In May, BD reported on a steep sales decline for Coca-Cola’s AHA sparkling water as the brand was delisted at Publix and Coke discontinued caffeinated versions. Now, Coca-Cola has confirmed to BD that AHA will be scaled back next year in the US as Coca-Cola focuses on Topo Chico. The decision comes as Coca-Cola and other major beverage producers focus on premium water segments, both still...</description>
      <content:encoded>
        <![CDATA[<h3>Plus, Bubly Grows in 1H US Retail Data. Prepares Extension to Challenge Sparkling Ice.</h3>

<p>In May, BD reported on a steep sales decline for Coca-Cola’s AHA sparkling water as the brand was delisted at Publix and Coke discontinued caffeinated versions. Now, Coca-Cola has confirmed to BD that AHA will be scaled back next year in the US as Coca-Cola focuses on Topo Chico. The decision comes as Coca-Cola and other major beverage producers focus on premium water segments, both still...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/965</guid>
      <pubDate>Thu, 12 Oct 2023 11:18:32 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/965-coke-to-scale-back-aha-sparkling-water-in-2024</link>
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    <item>
      <title>NACS: Beverage Makers Reveal 2024 Innovation Aimed at Convenience Retail</title>
      <description>This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:</description>
      <content:encoded>
        <![CDATA[<p>This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/964</guid>
      <pubDate>Thu, 12 Oct 2023 11:16:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/964-nacs-beverage-makers-reveal-2024-innovation-aimed-at-convenience-retail</link>
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      <media:content url="https://www.beverage-digest.com/ext/resources/Issue-2023-10-12/Starbucks-Oatmilk-Medium.webp?t=1697138774" type="image/jpeg" medium="image" fileSize="83878">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Issue-2023-10-12/Penafiel-Medium.webp?t=1697138774" type="image/jpeg" medium="image" fileSize="99650">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Issue-2023-10-12/Celsius-Medium.webp?t=1697138774" type="image/jpeg" medium="image" fileSize="113193">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Issue-2023-10-12/Alani-Medium.webp?t=1697138774" type="image/jpeg" medium="image" fileSize="99983">
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    <item>
      <title>Walking NACS: New Beverage Introductions for 2024</title>
      <description>The Beverage Digest team is reporting this week from the NACS Expo for convenience store operators that starts today. We’ll report here on the newest products shown by companies including Coca-Cola, PepsiCo, Keurig Dr Pepper, Electrolit, Celsius and many more. So watch this space. See the photo carousel with this story for images of all products reported.</description>
      <content:encoded>
        <![CDATA[<p>The Beverage Digest team is reporting this week from the NACS Expo for convenience store operators that starts today.<br> </p>

<p>We’ll report here on the newest products shown by companies including Coca-Cola, PepsiCo, Keurig Dr Pepper, Electrolit, Celsius and many more. So watch this space. See the photo carousel with this story for images of all products reported.<br> </p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/962</guid>
      <pubDate>Wed, 04 Oct 2023 09:00:03 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/962-walking-nacs-new-beverage-introductions-for-2024</link>
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        <media:title type="plain">Coca-Cola Raspberry Spiced Zero Sugar.png</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/IMG_3572.webp?t=1696518667" type="image/jpeg" medium="image" fileSize="4042328">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/Coca-Cola-Raspberry-Spiced-Zero-Sugar.webp?t=1696426488" type="image/png" medium="image" fileSize="608917">
        <media:title type="plain">Coca-Cola Raspberry Spiced Zero Sugar.png</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/Coca-Cola-Raspberry-Spiced.webp?t=1696390848" type="image/png" medium="image" fileSize="600845">
        <media:title type="plain">Coca-Cola Raspberry Spiced.png</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/Sprite-Chill.webp?t=1696390847" type="image/png" medium="image" fileSize="92060">
        <media:title type="plain">Sprite Chill.png</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/Olyns-Cube.webp?t=1696390846" type="image/jpeg" medium="image" fileSize="53880">
        <media:title type="plain">Olyns Cube.jpeg</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/18417_DP_CreamyCoconut_12oz_Can_Front_Hero_Dry.webp?t=1696390853" type="image/png" medium="image" fileSize="6280848">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/18684_SK_StrawberryOrange_12oz_Can_Front_Hero_Dry_NEW.webp?t=1696390854" type="image/png" medium="image" fileSize="8216906">
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      <media:content url="https://www.beverage-digest.com/ext/resources/Projects/18642_CD_FruitSplash_20oz_PET_Bolt_Hero_Dry.webp?t=1696391066" type="image/jpeg" medium="image" fileSize="109417">
        <media:title type="plain">18642_CD_FruitSplash_20oz_PET_Bolt_Hero_Dry.jpg</media:title>
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    </item>
    <item>
      <title>Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024</title>
      <description>Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for</description>
      <content:encoded>
        <![CDATA[	<p>Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for </p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/954</guid>
      <pubDate>Wed, 27 Sep 2023 15:38:29 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/954-pepsi-system-meeting-us-bottlers-urged-to-go-for-five-star-excellence-in-2024</link>
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