Exclusive https://www.beverage-digest.com/rss en-us Inside PepsiCo's 13-oz PET Affordability Strategy PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt. PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

]]> http://www.beverage-digest.com/articles/1419 Thu, 04 Jun 2026 11:06:58 -0400 https://www.beverage-digest.com/articles/1419-inside-pepsicos-13-oz-pet-affordability-strategy Cover Web.jpg U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions: Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:

]]> http://www.beverage-digest.com/articles/1411 Fri, 15 May 2026 07:30:37 -0400 https://www.beverage-digest.com/articles/1411-us-beverage-bottlers-react-to-perfect-storm-of-cost-pressures Cover.jpg Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Coke's CEO Transition: U.S. Bottlers Size Up Braun Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital... Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital...

]]> http://www.beverage-digest.com/articles/1392 Wed, 25 Mar 2026 10:00:56 -0400 https://www.beverage-digest.com/articles/1392-us-bottlers-optimistic-about-incoming-coca-cola-ceo-braun Cover-Web.jpg Turning Knobs: How AI-Driven ‘Digital Twins’ Help CPG Companies Prepare for Disruption PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity: PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity:

]]> http://www.beverage-digest.com/articles/1377 Tue, 17 Feb 2026 08:00:47 -0500 https://www.beverage-digest.com/articles/1377-turning-knobs-how-digital-twins-help-cpg-companies-prepare-for-disruption Cover Web.jpg Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

]]> http://www.beverage-digest.com/articles/1367 Wed, 04 Feb 2026 09:53:50 -0500 https://www.beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper Energy Drinks: Celsius Holdings Closes in on Red Bull by Volume Share at US Retail KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands... KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

]]> http://www.beverage-digest.com/articles/1334 Wed, 19 Nov 2025 08:54:42 -0500 https://www.beverage-digest.com/articles/1334-energy-drinks-celsius-holdings-closes-in-on-red-bull-by-volume-share-at-us-retail Coke Flagship Posted -3.4% Dollar Decline at US Retail in First Nine Months of 2025. Volume down -8.0% Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ... Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly

PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained

The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...

]]> http://www.beverage-digest.com/articles/1333 Wed, 19 Nov 2025 08:51:38 -0500 https://www.beverage-digest.com/articles/1333-coke-flagship-posted-34-dollar-decline-at-us-retail-in-first-nine-month-of-2025-volume-down-80 PepsiCo Shifting Bubly From DSD to Warehouse Delivery PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the... PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the...

]]> http://www.beverage-digest.com/articles/1324 Wed, 05 Nov 2025 09:45:10 -0500 https://www.beverage-digest.com/articles/1324-pepsico-shifting-bubly-from-dsd-to-warehouse-delivery Powdered Drinks: Jel Sert Alkalizes Growing Water Enhancer Market Jel Sert’s Pure Kick Alkaline Sticks to Launch in November Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include... Jel Sert’s Pure Kick Alkaline Sticks to Launch in November

Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid

Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include...

]]> http://www.beverage-digest.com/articles/1305 Wed, 17 Sep 2025 10:51:08 -0400 https://www.beverage-digest.com/articles/1305-powdered-drinks-jel-sert-alkalizes-growing-water-enhancer-market PepsiCo Hands Over Energy Strategy to Celsius Holdings. Plus, Q&A PepsiCo Hands Over Energy Strategy to Celsius Holdings Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO. Q&A: US Beverage CEO Krishnan Discusses Deal Rationale Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced... PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...

]]> http://www.beverage-digest.com/articles/1298 Mon, 08 Sep 2025 11:00:24 -0400 https://www.beverage-digest.com/articles/1298-pepsico-hands-over-energy-strategy-to-celsius-holdings Sources: PepsiCo to Hike U.S. CSD Concentrate Price Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are... Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs

Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail

PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...

]]> http://www.beverage-digest.com/articles/1286 Wed, 20 Aug 2025 11:20:30 -0400 https://www.beverage-digest.com/articles/1286-sources-pepsico-to-hike-csd-concentrate-price-by-10 Q&A: Spindrift CEO Drops Hard Seltzer. Plans Product Test in New Category Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now. Sees Methodical Build for Brand’s Modern Soda Entry. Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ... Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now.

Sees Methodical Build for Brand’s Modern Soda Entry.

Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ...

]]> http://www.beverage-digest.com/articles/1259 Wed, 02 Jul 2025 12:56:41 -0400 https://www.beverage-digest.com/articles/1259-q-and-a-new-spindrift-ceo-drops-hard-seltzer-to-focus-on-core-juice-infused-sparkler Cover.jpg Sources: PepsiCo Considers Concentrate Price Hike to Offset Tariff Impact PepsiCo is considering raising carbonated soft drink concentrate prices to independent bottlers by as much as 10% later this year to help offset higher costs, including from tariffs, BD has learned. In April, the... PepsiCo is considering raising carbonated soft drink concentrate prices to independent bottlers by as much as 10% later this year to help offset higher costs, including from tariffs, BD has learned. In April, the...

]]> http://www.beverage-digest.com/articles/1251 Wed, 18 Jun 2025 12:00:00 -0400 https://www.beverage-digest.com/articles/1251-pepsico-considers-concentrate-price-hike-to-offset-tariff-impact What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another... PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another...

]]> http://www.beverage-digest.com/articles/1253 Wed, 18 Jun 2025 11:03:07 -0400 https://www.beverage-digest.com/articles/1253-pepsico-us-beverages-ceo-krishnan-details-plans-for-poppi Cover-2025-09-Web.jpg What’s Behind U.S. Surge of THC Beverage Launches? When Philadelphia-based attorney Seth Goldberg started representing businesses and individuals looking to expand into cannabis 10 years ago, a lot of his work focused on state-licensed cultivators, product manufacturers, and dispensaries in regulated state markets. In recent years, the market has evolved to an emphasis on cannabis as a functional ingredient in food and beverage products. Goldberg’s clients now include a food company looking to expand into THC edibles and a beverage company looking to add a line of THC drinks. THC is the psychoactive component in marijuana. His practice is constantly evolving with shifts in state and federal law and enforcement — or the lack thereof. Without clarity and consistency in the regulation of cannabis-infused food and beverages nationally, entrepreneurs with an appetite for risk have forged a patchwork market for unregulated THC drinks containing psychoactive ingredients such as delta-8 and delta-9. Often, these companies exploit loopholes in the 2018 Farm Bill, which removed cannabis with low concentrations of THC from the Controlled Substances Act and called it hemp. Delta-8 and delta-9 THC drinks are popping up outside of regulated dispensaries in states like Minnesota and Texas. You might even find such products at the local convenience store in your state. “There’s been a real evolution in terms of how cannabis consumer packaged goods are being marketed in 2025 relative to when I got into this is 2015,” Goldberg, a business litigation partner at law firm Pashman Stein Walder Hayden, said in an interview with Beverage Digest. He is co-chair of the firm’s Cannabis & Hemp Law practice. The flood of new THC beverages across the US is now catching the attention of state legislators and regulators. Just this month, Maryland Gov. Wes Moore signed legislation that limits the amount of THC in drinks that aren’t sold by state licensed cannabis distributors. A bill in Tennessee prohibits the sale of hemp-derived THC drinks at convenience stores and groceries. A number of other states including Florida and Georgia have attempted legislation governing this new crop of THC beverages. Hemp-based THC drinks haven’t captured the attention of the Trump administration, however. BD’s Duane Stanford spoke to Goldberg to better understand this exploding THC beverage market... When Philadelphia-based attorney Seth Goldberg started representing businesses and individuals looking to expand into cannabis 10 years ago, a lot of his work focused on state-licensed cultivators, product manufacturers, and dispensaries in regulated state markets. In recent years, the market has evolved to an emphasis on cannabis as a functional ingredient in food and beverage products. Goldberg’s clients now include a food company looking to expand into THC edibles and a beverage company looking to add a line of THC drinks. THC is the psychoactive component in marijuana. His practice is constantly evolving with shifts in state and federal law and enforcement — or the lack thereof. Without clarity and consistency in the regulation of cannabis-infused food and beverages nationally, entrepreneurs with an appetite for risk have forged a patchwork market for unregulated THC drinks containing psychoactive ingredients such as delta-8 and delta-9. Often, these companies exploit loopholes in the 2018 Farm Bill, which removed cannabis with low concentrations of THC from the Controlled Substances Act and called it hemp. Delta-8 and delta-9 THC drinks are popping up outside of regulated dispensaries in states like Minnesota and Texas. You might even find such products at the local convenience store in your state. “There’s been a real evolution in terms of how cannabis consumer packaged goods are being marketed in 2025 relative to when I got into this is 2015,” Goldberg, a business litigation partner at law firm Pashman Stein Walder Hayden, said in an interview with Beverage Digest. He is co-chair of the firm’s Cannabis & Hemp Law practice. The flood of new THC beverages across the US is now catching the attention of state legislators and regulators. Just this month, Maryland Gov. Wes Moore signed legislation that limits the amount of THC in drinks that aren’t sold by state licensed cannabis distributors. A bill in Tennessee prohibits the sale of hemp-derived THC drinks at convenience stores and groceries. A number of other states including Florida and Georgia have attempted legislation governing this new crop of THC beverages. Hemp-based THC drinks haven’t captured the attention of the Trump administration, however. BD’s Duane Stanford spoke to Goldberg to better understand this exploding THC beverage market...

]]> http://www.beverage-digest.com/articles/1233 Thu, 01 May 2025 10:30:51 -0400 https://www.beverage-digest.com/articles/1233-whats-behind-us-surge-of-thc-beverage-launches Hemp Cover B.jpg Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5% Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...

]]> http://www.beverage-digest.com/articles/1197 Tue, 04 Feb 2025 10:24:42 -0500 https://www.beverage-digest.com/articles/1197-coca-cola-concentrates-to-bottlers-up-40-for-2025 Coca-Cola Zero Sugar Formula Now Includes Stevia in US Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new... Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...

]]> http://www.beverage-digest.com/articles/1188 Thu, 09 Jan 2025 07:43:26 -0500 https://www.beverage-digest.com/articles/1188-coca-cola-zero-sugar-formula-now-includes-stevia-in-us Interview: Bang Founder Jack Owoc to Launch New Energy Drink Introduction Follows Bang Bankruptcy Sale to Rival Monster Last Year Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks in a... Introduction Follows Bang Bankruptcy Sale to Rival Monster Last Year

Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks in a...

]]> http://www.beverage-digest.com/articles/1157 Mon, 28 Oct 2024 08:59:00 -0400 https://www.beverage-digest.com/articles/1157-interview-bang-founder-jack-owoc-to-launch-new-energy-drink Q&A: Ghost CEO Discusses Keurig Dr Pepper Deal Keurig Dr Pepper has agreed to acquire Ghost Energy, the beverage brand co-created by its founders and Anheuser-Busch and distributed by AB's network. We talked to Ghost Co-founder and CEO Dan Lourenco about the deal and what he hopes to gain for his brand and product portfolio. The full interview is included. Keurig Dr Pepper has agreed to acquire Ghost Energy, the beverage brand co-created by its founders and Anheuser-Busch and distributed by AB's network. We talked to Ghost Co-founder and CEO Dan Lourenco about the deal and what he hopes to gain for his brand and product portfolio. The full interview is included.

]]> http://www.beverage-digest.com/articles/1155 Mon, 28 Oct 2024 08:55:52 -0400 https://www.beverage-digest.com/articles/1155-keurig-dr-pepper-to-acquire-ghost-energy-details-and-analysis Cover - Web.jpg Exclusive Interview: Bang Founder Jack Owoc to Launch New Energy Drink Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks. The introduction follows Bang's bankruptcy sale to rival Monster last year. Exclusive full interview and details. Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks. The introduction follows Bang's bankruptcy sale to rival Monster last year. Exclusive full interview and details.

]]> http://www.beverage-digest.com/articles/1153 Fri, 11 Oct 2024 07:51:41 -0400 https://www.beverage-digest.com/articles/1153-exclusive-interview-bang-founder-jack-owoc-to-launch-new-energy-drink Screenshot 2024-10-11 at 8.20.47 AM.jpeg IMG_7570.jpeg IMG_8159.jpeg Coca-Cola Names New Red Tree Beverages President Coca-Cola has appointed a new president of its Red Tree Beverages ready-to-drink alcohol business in the US. This comes as both Coca-Cola and PepsiCo have announced rum and cola canned cocktail launches as part of a new front in the cola wars... Coca-Cola has appointed a new president of its Red Tree Beverages ready-to-drink alcohol business in the US. This comes as both Coca-Cola and PepsiCo have announced rum and cola canned cocktail launches as part of a new front in the cola wars...

]]> http://www.beverage-digest.com/articles/1144 Thu, 03 Oct 2024 07:30:25 -0400 https://www.beverage-digest.com/articles/1144-coca-cola-names-new-red-tree-beverages-president Cover - Web.jpg Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category Brand Looks to Help C-Stores Attract Traffic. As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity. While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’ No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the Brand Looks to Help C-Stores Attract Traffic.

As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.

While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’

No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the

]]> http://www.beverage-digest.com/articles/1136 Thu, 19 Sep 2024 10:57:57 -0400 https://www.beverage-digest.com/articles/1136-q-and-a-celsius-ceo-says-pressured-energy-consumers-arent-fleeing-category Celsius Cover Web.jpg Beer, Soda Distribution Consolidation Increasingly Likely, Former Coke Exec Says Conditions are ripe for accelerated consolidation of alcoholic and non-alcoholic beverage distribution businesses in the US market, predicts Matt Hughes, a former Coca-Cola Venturing and Emerging Brands executive. That could mean even Coca-Cola and Pepsi franchise bottlers one day look to combine with beer distributors to add efficiency and boost... Conditions are ripe for accelerated consolidation of alcoholic and non-alcoholic beverage distribution businesses in the US market, predicts Matt Hughes, a former Coca-Cola Venturing and Emerging Brands executive. That could mean even Coca-Cola and Pepsi franchise bottlers one day look to combine with beer distributors to add efficiency and boost...

]]> http://www.beverage-digest.com/articles/1127 Thu, 05 Sep 2024 09:59:42 -0400 https://www.beverage-digest.com/articles/1127-beer-soda-distribution-consolidation-increasingly-likely-former-coke-exec-says Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025 CSD Priorities to Include Minicans, Flavors, Zero Sugar. Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar. Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience... CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...

]]> http://www.beverage-digest.com/articles/1122 Thu, 22 Aug 2024 07:38:09 -0400 https://www.beverage-digest.com/articles/1122-pepsi-system-meeting-pbna-ceo-aims-for-disruptive-big-swings-in-2025 Unbuzzd, Safety Shot Look to Beat the Hangover The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere... The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...

]]> http://www.beverage-digest.com/articles/1094 Thu, 20 Jun 2024 07:26:37 -0400 https://www.beverage-digest.com/articles/1094-unbuzzd-safety-shot-look-to-beat-the-hangover Nutraceuticals.jpg Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest... Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...

]]> http://www.beverage-digest.com/articles/1093 Thu, 20 Jun 2024 07:23:57 -0400 https://www.beverage-digest.com/articles/1093-monsters-new-era-swire-cokes-gehring-to-join-monster-beverage-as-chief-growth-officer Lead.jpg Analysis: Keurig Dr Pepper's Expansion Play Keurig Dr Pepper has agreed to acquire Tucson, Arizona-based Kalil Bottling as KDP continues to bolster its company-owned direct-store-delivery (DSD) operation in the western US. The announcement Friday came weeks after KDP disclosed in a Texas lawsuit that it will not renew a franchise agreement with Reyes Coca-Cola Bottling to distribute Dr Pepper products in California, effective Oct. 27, 2025. Reyes, citing California franchise laws, has asked a California judge to force a renewal unless KDP can show cause for ending the franchise arrangement. That has sent some Dr Pepper bottlers into their contracts to assess termination risk. KDP’s aggressive new stance with Reyes Coca-Cola Bottling has raised industry questions about whether more such moves are planned by KDP as part of a strategy to take back Dr Pepper territory from Coke and Pepsi bottlers. Or, is the Reyes non-renewal simply a special and opportunistic circumstance driven by geography and existing synergies? Keurig Dr Pepper has agreed to acquire Tucson, Arizona-based Kalil Bottling as KDP continues to bolster its company-owned direct-store-delivery (DSD) operation in the western US. The announcement Friday came weeks after KDP disclosed in a Texas lawsuit that it will not renew a franchise agreement with Reyes Coca-Cola Bottling to distribute Dr Pepper products in California, effective Oct. 27, 2025. Reyes, citing California franchise laws, has asked a California judge to force a renewal unless KDP can show cause for ending the franchise arrangement. That has sent some Dr Pepper bottlers into their contracts to assess termination risk. KDP’s aggressive new stance with Reyes Coca-Cola Bottling has raised industry questions about whether more such moves are planned by KDP as part of a strategy to take back Dr Pepper territory from Coke and Pepsi bottlers. Or, is the Reyes non-renewal simply a special and opportunistic circumstance driven by geography and existing synergies?

]]> http://www.beverage-digest.com/articles/1086 Thu, 06 Jun 2024 09:31:21 -0400 https://www.beverage-digest.com/articles/1086-analysis-keurig-dr-peppers-expansion-play Lead.jpg 2023 All-Channel Results: LRB Dollars Rose. Volume Fell. Dr Pepper Edges Out Pepsi-Cola as No. 2 CSD Brand Liquid refreshment beverage sales across all US measured and unmeasured channels in 2023 grew +7.9% by...tables included: Table 1: U.S. LRB Category Volume and Dollar Performance FY2023 Table 2: Top U.S.Carbonated Soft Drink (CSD) Brands* FY2023 Table 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks* FY2023 Liquid refreshment beverage sales across all US measured and unmeasured channels in 2023 grew +7.9% by...tables included:

Table 1: U.S. LRB Category Volume and Dollar Performance FY2023

Table 2: Top U.S.Carbonated Soft Drink (CSD) Brands* FY2023

Table 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks* FY2023

]]> http://www.beverage-digest.com/articles/1082 Thu, 23 May 2024 08:01:59 -0400 https://www.beverage-digest.com/articles/1082-2023-all-channel-results-lrb-dollars-up-79-volume-down-11-csd-volume-fell-17 Lead-B.jpg