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      <title>Briefs: Coke Freestyle. SNAP Restrictions. Coke NE Fights. Trump on Marijuana. Tabaholics. Microplastics. PET Recycling. Coke Ukraine Hit, Says NYT. Diet Coke India</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1416</guid>
      <pubDate>Fri, 15 May 2026 07:30:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1416-briefs-coke-freestyle-snap-restrictions-coke-ne-fights-trump-on-marijuana-tabaholics-microplastics-pet-recycling-coke-ukraine-hit-says-nyt-diet-coke-india</link>
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    <item>
      <title>Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1408</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz</link>
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      <title>Gatorade Restages Around Science-Backed Hydration for Everybody</title>
      <description>The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...</description>
      <content:encoded>
        <![CDATA[<p>The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1403</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:16 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody</link>
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      <title>2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9%</title>
      <description>ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.</description>
      <content:encoded>
        <![CDATA[<p><strong>ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION.&nbsp;</strong>This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1401</guid>
      <pubDate>Wed, 08 Apr 2026 10:35:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09</link>
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      <title>Briefs: SNAP Soda Lawsuit. Latest 4-Week Category Results. CT Considers Soda Tax. Diet Coke on Social. New Coke, Sprite, Pibb Marketing. Beyond Meat Beverage Expansion. Mexico Wants More Sugar Coke. Coke Consolidated Plant Accident. </title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1397</guid>
      <pubDate>Wed, 25 Mar 2026 10:00:34 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1397-briefs-snap-soda-lawsuit-latest-4-week-category-results-ct-considers-soda-tax-diet-coke-on-social-new-coke-sprite-pibb-marketing-beyond-meat-beverage-expansion-mexico-wants-more-sugar-coke-coke-consolidated-plant-accident</link>
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    <item>
      <title>Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets]</title>
      <description>The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...</description>
      <content:encoded>
        <![CDATA[The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...]]>
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      <guid>http://www.beverage-digest.com/articles/1394</guid>
      <pubDate>Wed, 25 Mar 2026 10:00:12 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category</link>
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    <item>
      <title>Briefs: Bottled Water Category 2025 Results. KDP's Q4. Red States Sue Over Plastic Partnerships. Documentary Examines Jackson Pepsi Hair Fire</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1389</guid>
      <pubDate>Thu, 05 Mar 2026 07:30:54 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1389-briefs-bottled-water-category-2025-results-kdps-q4-red-states-sue-over-plastic-partnerships-documentary-examines-jackson-pepsi-hair-fire</link>
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      <title>Topo Chico Temporarily Shuts Down Mineral Water Wells at Mexico Source</title>
      <description>Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers...</description>
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        <![CDATA[<p>Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1384</guid>
      <pubDate>Thu, 05 Mar 2026 07:26:35 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1384-topo-chico-temporarily-shuts-down-mineral-water-wells-at-mexico-source</link>
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      <title>Coke's BodyArmor/Powerade Unit Folding into Advanced Hydration Unit</title>
      <description>Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’ 2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...</description>
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        <![CDATA[<h3>Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’</h3>

<h3>2025 Sports Drink Category and Brand Performance at US Retail: <em>Green Sheet</em></h3>

<p>Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1376</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:58 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit</link>
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    <item>
      <title>Briefs: Coke's Braun Sets Agenda. C-Store Traffic Decline. Texas Warning Labels Stopped. FDA Eases Color Regs. And More</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1381</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:50 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1381-briefs-cokes-braun-sets-agenda-c-store-traffic-decline-texas-warning-labels-stopped-fda-eases-color-regs-and-more</link>
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      <title>Elliott’s PepsiCo Investment Pays Despite Refranchising Snub</title>
      <description>2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...</description>
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        <![CDATA[
<h3>2025 CSD Category and Brand Performance at US Retail: <em>Green Sheet</em></h3>

<p>PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1375</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:41 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub</link>
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      <title>SNAP Consumers Would Scale Back Under State Soda and Energy Drink Restrictions, RBC Survey Finds</title>
      <description>More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...</description>
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        <![CDATA[<p>More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1368</guid>
      <pubDate>Wed, 04 Feb 2026 10:25:16 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1368-snap-consumers-would-scale-back-under-state-soda-energy-restrictions-rbc-survey-finds</link>
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      <title>Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper</title>
      <description>Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...</description>
      <content:encoded>
        <![CDATA[<p>Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1367</guid>
      <pubDate>Wed, 04 Feb 2026 09:53:50 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper</link>
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      <title>Stock Watch: Coke Shares Rose Last Year as PepsiCo, Keurig Dr Pepper Fell</title>
      <description>Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&amp;P 500. PepsiCo, which fell -5.6% last year, faced pressure from...</description>
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        <![CDATA[<p>Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1360</guid>
      <pubDate>Wed, 14 Jan 2026 10:04:43 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1360-stock-watch-coke-shares-rose-last-year-as-pepsico-keurig-dr-pepper-fell</link>
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      <title>Briefs: Fairlife Capacity; RTD Protein, Coffee, Tea Results [Green Sheets]; Alani Nu Transition to PepsiCo; Tik Tok Deal</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1356</guid>
      <pubDate>Mon, 22 Dec 2025 07:44:06 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1356-briefs-fairlife-capacity-rtd-protein-coffee-tea-results-green-sheets-alani-nu-transition-to-pepsico-tik-tok-deal</link>
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      <title>Sports Drink Category Posts Weak 2025 So Far at U.S. Retail</title>
      <description>Green Sheet: Category Performance for First Nine Months Last year’s slide for the US sports drink category at retail has continued through 2025, according to...</description>
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        <![CDATA[<h3>Green Sheet: Category Performance for First Nine Months</h3>

<p>Last year’s slide for the US sports drink category at retail has continued through 2025, according to...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1340</guid>
      <pubDate>Wed, 03 Dec 2025 11:22:51 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1340-sports-drink-category-posts-weak-2025-so-far-at-us-retail</link>
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      <title>Briefs: Bottled Water Results. Ultraprocessed Food Lawsuit. ISBT Brand Council. WHO Endorses GLP-1 Drugs. Prebiotic Pepsi Teaser. Johnny Cash Sues Coke</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1345</guid>
      <pubDate>Wed, 03 Dec 2025 11:10:26 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1345-briefs-bottled-water-results-ultraprocessed-food-lawsuit-isbt-brand-council-who-endorses-glp-1-drugs-prebiotic-pepsi-teaser-johnny-cash-sues-coke</link>
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      <title>Energy Drinks: Celsius Holdings Closes in on Red Bull by Volume Share at US Retail</title>
      <description>KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...</description>
      <content:encoded>
        <![CDATA[<h3>KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales</h3>
<p>A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the <a href="/ext/resources/data/Issue-2025-18/Energy-Green-Sheet-%28Q3-2025%29.pdf" target="_blank">Green Sheet</a>. Monster Beverage’s energy brands...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1334</guid>
      <pubDate>Wed, 19 Nov 2025 08:54:42 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1334-energy-drinks-celsius-holdings-closes-in-on-red-bull-by-volume-share-at-us-retail</link>
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      <title>Coke Flagship Posted -3.4% Dollar Decline at US Retail in First Nine Months of 2025. Volume down -8.0%</title>
      <description>Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...</description>
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        <![CDATA[<h3>Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly</h3>
<h3>PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained</h3>


<p>The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1333</guid>
      <pubDate>Wed, 19 Nov 2025 08:51:38 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1333-coke-flagship-posted-34-dollar-decline-at-us-retail-in-first-nine-month-of-2025-volume-down-80</link>
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      <title>Briefs: Sparking Water Performance at Retail. Non-UPF Certification. Push for National Safety Ingredient Law. EU Investigates Red Bull. Obesity Drug Expansion. New Dietary Guidelines Coming. Coke Holiday AI Ad 2.0</title>
      <description>SPARKLING WATER CATEGORY GREW. The US sparkling water category grew +2.6% by volume and +7.2% by dollars at retail for the first nine months of 2025, according to BD data. As shown in the Green Sheet with this report, volume leader LaCroix by National Beverage posted volume and dollar sales...</description>
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        <![CDATA[<p><strong>SPARKLING WATER CATEGORY GREW.</strong> The US sparkling water category grew +2.6% by volume and +7.2% by dollars at retail for the first nine months of 2025, according to BD data. As shown in the Green Sheet with this report, volume leader LaCroix by National Beverage posted volume and dollar sales...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1337</guid>
      <pubDate>Wed, 19 Nov 2025 07:00:33 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1337-briefs-sparking-water-performance-at-retail-non-upf-certification-push-for-national-safety-ingredient-law-eu-investigates-red-bull-obesity-drug-expansion-new-dietary-guidelines-coming-coke-holiday-ai-ad-20</link>
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      <title>Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water</title>
      <description>Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</description>
      <content:encoded>
        <![CDATA[<p>Diet Coke is capitalizing on its current <a href="https://www.beverage-digest.com/articles/1274-briefs-ingredient-transparency-who-seeks-taxes-pepsi-aussie-sugar-cut-diet-cola-moment">social media renaissance</a> by bringing back <strong>Diet Coke Lime,</strong> complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1319</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:48 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water</link>
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      <title>Coke Stock Outperformed PepsiCo, Keurig Dr Pepper in First Nine Months</title>
      <description>LaCroix, Primo Stocks Dove Retailers Walmart, Casey’s, Dollar General Beat S&amp;P 500. Target Fell Coca-Cola’s stock has outperformed both PepsiCo’s shares and Keurig Dr Pepper’s during the first three quarters of this year. Coke shares grew...</description>
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        <![CDATA[<h3>LaCroix, Primo Stocks Dove</h3>

<h3>Retailers Walmart, Casey’s, Dollar General Beat S&P 500. Target Fell</h3>

<p>Coca-Cola’s stock has outperformed both PepsiCo’s shares and Keurig Dr Pepper’s during the first three quarters of this year. Coke shares grew...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1314</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1314-coke-stock-outperformed-pepsico-keurig-dr-pepper-in-first-nine-months</link>
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      <title>1H Results: Coke’s Core Power Outpaces Growing Protein Shake Category and Market Leader Premier</title>
      <description>La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis Lipton, Arizona, Snapple RTD Teas Fall The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...</description>
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        <![CDATA[<h3>La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis</h3>

<h3>Lipton, Arizona, Snapple RTD Teas Fall</h3>

<p>The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1307</guid>
      <pubDate>Wed, 17 Sep 2025 10:55:40 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1307-1h-results-cokes-core-power-outpaces-growing-protein-shake-category-and-market-leader-premier</link>
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      <title>Wall Street Analysts Explore Declining U.S. Alcohol Beverage Consumption</title>
      <description>Bernstein Report Concludes Mixed Bag of Cyclical and Structural Concerns at Play In a new report, beverage analysts at Jefferies conclude alcohol moderation among US consumers has less to do with changing habits than with changing wallets. In a survey of ...</description>
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        <![CDATA[<h3>Bernstein Report Concludes Mixed Bag of Cyclical and Structural Concerns at Play</h3>

<p>In a new report, beverage analysts at Jefferies conclude alcohol moderation among US consumers has less to do with changing habits than with changing wallets. In a survey of ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1306</guid>
      <pubDate>Wed, 17 Sep 2025 10:40:01 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1306-wall-street-analysts-explore-declining-us-alcohol-beverage-consumption</link>
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      <title>US Sports Drink Category Slide Persists in 1H 2025</title>
      <description>Rapid Hydration Remains Growth Engine. Prime Leaves Hole The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...</description>
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        <![CDATA[
<h3>Rapid Hydration Remains Growth Engine. Prime Leaves Hole<br></h3>

<p>The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1299</guid>
      <pubDate>Mon, 08 Sep 2025 11:00:14 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1299-us-sports-drink-category-slide-persists-in-1h-2025</link>
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      <title>Briefs: 1H Bottled Water Results. UK Energy Drink Ban. New Coke Marketing. Image Recognition Vending. 7Up Recall. Introducing: A Water Menu</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1302</guid>
      <pubDate>Mon, 08 Sep 2025 11:00:08 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1302-briefs-1h-bottled-water-results-uk-energy-drink-ban-new-coke-marketing-image-recognition-vending-7up-recall-introducing-a-water-menu</link>
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      <title>Pricing Power: Monster Beverage Plans U.S. Energy Drink Price Increase</title>
      <description>Monster Beverage plans to raise its US energy drink pricing during the fourth quarter to close the... Green Sheet: U.S. Energy Category Retail Growth Re-Accelerates After Bumpy 2024 No. 3 Celsius and No. 4 Alani Nu Together Reach 19 Volume Share of Market</description>
      <content:encoded>
        <![CDATA[<p>Monster Beverage plans to raise its US energy drink pricing during the fourth quarter to close the...</p>

 <h3>Green Sheet: U.S. Energy Category Retail Growth Re-Accelerates After Bumpy 2024</h3>

<h3>No. 3 Celsius and No. 4 Alani Nu Together Reach 19 Volume Share of Market</h3>]]>
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      <guid>http://www.beverage-digest.com/articles/1287</guid>
      <pubDate>Wed, 20 Aug 2025 11:20:50 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1287-monster-beverage-plans-us-energy-drink-price-increase</link>
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      <title>Sources: PepsiCo to Hike U.S. CSD Concentrate Price</title>
      <description>Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...</description>
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        <![CDATA[<h3>Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs</h3>

<h3>Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail</h3>

<p>PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1286</guid>
      <pubDate>Wed, 20 Aug 2025 11:20:30 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1286-sources-pepsico-to-hike-csd-concentrate-price-by-10</link>
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      <title>New Poll Shows More Consumers Shunning Booze</title>
      <description>Lower Drinking Rates Opportunity for Non-Alcohol Producers? A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...</description>
      <content:encoded>
        <![CDATA[<h3>Lower Drinking Rates Opportunity for Non-Alcohol Producers?</h3>

<p>A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1288</guid>
      <pubDate>Wed, 20 Aug 2025 11:09:09 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1288-new-poll-shows-more-consumers-shunning-booze</link>
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      <title>Coke, PepsiCo, KDP Focus on Protein Opportunity</title>
      <description>Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...</description>
      <content:encoded>
        <![CDATA[<p> Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1278</guid>
      <pubDate>Wed, 06 Aug 2025 10:30:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1278-coke-pepsico-kdp-focus-on-protein-opportunity</link>
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