Energy https://www.beverage-digest.com/rss en-us Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher. Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs... Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

]]> http://www.beverage-digest.com/articles/1425 Thu, 04 Jun 2026 11:19:36 -0400 https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher Alani Nu Catapulted to No. 3 Brand at U.S. Retail Above Celsius [Green Sheet] The US energy drink category posted robust growth at retail in the first quarter of 2026, with multi-channel volume up +11.4% and dollar sales up almost +14%, according to BD data. The standout was trademark... The US energy drink category posted robust growth at retail in the first quarter of 2026, with multi-channel volume up +11.4% and dollar sales up almost +14%, according to BD data. The standout was trademark...

]]> http://www.beverage-digest.com/articles/1421 Thu, 04 Jun 2026 11:13:14 -0400 https://www.beverage-digest.com/articles/1421-alani-nu-catapulted-to-no-3-brand-at-us-retail-above-celsius-green-sheet Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage Stocks: Coke, Monster Gains Beat Broader Market Through Q1 Earnings Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11. MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained... Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11.

MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained...

]]> http://www.beverage-digest.com/articles/1413 Fri, 15 May 2026 07:30:24 -0400 https://www.beverage-digest.com/articles/1413-stocks-coke-monster-gains-beat-broader-market-through-q1-earnings Noteworthy Launches: ARIH. Fresca Hard. Bubly Pop. Plezi. Tropicana Hydrate. Hoplark. Slice Dirty Soda. Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to... Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to...

]]> http://www.beverage-digest.com/articles/1417 Fri, 15 May 2026 07:30:19 -0400 https://www.beverage-digest.com/articles/1417-noteworthy-launches-arih-fresca-hard-bubly-pop-plezi-tropicana-hydrate-hoplark-slice-dirty-soda People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1415 Fri, 15 May 2026 07:30:18 -0400 https://www.beverage-digest.com/articles/1415-people-poppi-nutrabolt-coke-surgeon-general-yerba-madre Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1406 Thu, 23 Apr 2026 13:06:51 -0400 https://www.beverage-digest.com/articles/1406-territory-changes-and-deals-carlsberg-brown-forman-keurig-dr-pepper-big-geyser-coke-consolidated-nestle-7-eleven-hopwtr-suja-coca-cola Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1408 Thu, 23 Apr 2026 13:06:44 -0400 https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz Noteworthy Launches: America250. Ozarks Coca-Cola/Dr Pepper. Ghost Energy. Prime. Poppi. Mitra9. Vital Proteins. Full Throttle. Nos. Liquid Death Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative. PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots... Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative.

PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots...

]]> http://www.beverage-digest.com/articles/1409 Thu, 23 Apr 2026 13:06:32 -0400 https://www.beverage-digest.com/articles/1409-noteworthy-launches-america250-ozarks-coca-cola-dr-pepper-ghost-energy-prime-poppi-mitra9-vital-proteins-full-throttle-nos-liquid-death McDonald’s Taking Red Bull Specialty Drink Test National McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year. McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year.

]]> http://www.beverage-digest.com/articles/1402 Thu, 23 Apr 2026 13:06:03 -0400 https://www.beverage-digest.com/articles/1402-mcdonalds-taking-red-bull-specialty-drink-test-national 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Coke's CEO Transition: U.S. Bottlers Size Up Braun Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital... Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital...

]]> http://www.beverage-digest.com/articles/1392 Wed, 25 Mar 2026 10:00:56 -0400 https://www.beverage-digest.com/articles/1392-us-bottlers-optimistic-about-incoming-coca-cola-ceo-braun Cover-Web.jpg Briefs: SNAP Soda Lawsuit. Latest 4-Week Category Results. CT Considers Soda Tax. Diet Coke on Social. New Coke, Sprite, Pibb Marketing. Beyond Meat Beverage Expansion. Mexico Wants More Sugar Coke. Coke Consolidated Plant Accident. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1397 Wed, 25 Mar 2026 10:00:34 -0400 https://www.beverage-digest.com/articles/1397-briefs-snap-soda-lawsuit-latest-4-week-category-results-ct-considers-soda-tax-diet-coke-on-social-new-coke-sprite-pibb-marketing-beyond-meat-beverage-expansion-mexico-wants-more-sugar-coke-coke-consolidated-plant-accident Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1395 Wed, 25 Mar 2026 10:00:32 -0400 https://www.beverage-digest.com/articles/1395-territory-changes-and-deals-danone-huel-refresco-celsius-costa-buc-ees-coke-united-img-pepsico Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will... Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...

]]> http://www.beverage-digest.com/articles/1390 Thu, 05 Mar 2026 07:30:51 -0500 https://www.beverage-digest.com/articles/1390-noteworthy-launches-pibb-flavors-kdp-innovation-ghost-yoo-hoo-starbucks-innovation-spindrift-tea-alani-nu-update-sparkling-ice-hint-bubly-electrolit-caliwater-ryl-tea-death-wish-coffee Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Noteworthy Launches: Maison Perrier. Sprite. Jack & Coke. Canada Dry. Sparkling Ice. Waterloo. Unwell Energy. Liquid Youth Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime... Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime...

]]> http://www.beverage-digest.com/articles/1382 Tue, 17 Feb 2026 08:00:54 -0500 https://www.beverage-digest.com/articles/1382-noteworthy-launches-maison-perrier-sprite-jack-and-coke-canada-dry-sparkling-ice-waterloo-unwell-energy-liquid-youth People: Coke. KDP. Celsius. PepsiCo. Caliwater. Chlorophyll Water. Kroger. Jackson Family Wines The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1380 Tue, 17 Feb 2026 08:00:38 -0500 https://www.beverage-digest.com/articles/1380-people-coke-kdp-celsius-pepsico-caliwater-chlorophyll-water-kroger-jackson-family-wines People: Nowadays. PepsiCo Italy. Cove Soda. Danone. The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1371 Wed, 04 Feb 2026 10:27:00 -0500 https://www.beverage-digest.com/articles/1371-people-nowadays-pepsico-italy-cove-soda-danone Noteworthy Launches: Beyond Meat. Prime. Nobull. Recover 180. Alani Nu. Celsius. Red Bull. Rockstar. Lucky Energy. Mountain Dew Baja The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s

]]> http://www.beverage-digest.com/articles/1373 Wed, 04 Feb 2026 10:26:31 -0500 https://www.beverage-digest.com/articles/1373-noteworthy-launches-beyond-meat-prime-nobull-recover-180-alani-nu-celsius-red-bull-rockstar-lucky-energy-mountain-dew-baja Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows... Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

]]> http://www.beverage-digest.com/articles/1369 Wed, 04 Feb 2026 10:25:19 -0500 https://www.beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard SNAP Consumers Would Scale Back Under State Soda and Energy Drink Restrictions, RBC Survey Finds More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding... More than 70% of SNAP consumers would scale back consumption of carbonated soft drinks and energy drinks if they couldn’t use their benefits to pay for the products, according to research by RBC Capital Markets using Numerator data. The finding...

]]> http://www.beverage-digest.com/articles/1368 Wed, 04 Feb 2026 10:25:16 -0500 https://www.beverage-digest.com/articles/1368-snap-consumers-would-scale-back-under-state-soda-energy-restrictions-rbc-survey-finds Cover - Web.jpg Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

]]> http://www.beverage-digest.com/articles/1367 Wed, 04 Feb 2026 09:53:50 -0500 https://www.beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper Briefs: SNAP Ban Grace Period; Coke, PepsiCo Reorgs; PepsiCo Factory Simulator; Energy Wins at Tesco; Coke and PepsiCo 'Iconic'; GLP-1 Weight Study; Prime Settles With Mas+; Coke's Quincey on Leadership A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1364 Wed, 14 Jan 2026 10:09:11 -0500 https://www.beverage-digest.com/articles/1364-briefs-snap-ban-grace-period-coke-pepsico-reorgs-pepsico-factory-simulator-energy-wins-at-tesco-coke-and-pepsico-iconic-glp-1-weight-study-prime-settles-with-mas-cokes-quincey-on-leadership Stock Watch: Coke Shares Rose Last Year as PepsiCo, Keurig Dr Pepper Fell Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from... Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...

]]> http://www.beverage-digest.com/articles/1360 Wed, 14 Jan 2026 10:04:43 -0500 https://www.beverage-digest.com/articles/1360-stock-watch-coke-shares-rose-last-year-as-pepsico-keurig-dr-pepper-fell Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine.... Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....

]]> http://www.beverage-digest.com/articles/1365 Wed, 14 Jan 2026 10:03:56 -0500 https://www.beverage-digest.com/articles/1365-noteworthy-launches-bodyarmor-sprite-monster-energy-poppi-phorm-energy-hunee-sanpellegrino MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis. The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.

]]> http://www.beverage-digest.com/articles/1358 Wed, 14 Jan 2026 10:02:12 -0500 https://www.beverage-digest.com/articles/1358-food-policy-revamped-us-dietary-guidelines-get-harder-for-beverages Cover Web.jpg Briefs: Fairlife Capacity; RTD Protein, Coffee, Tea Results [Green Sheets]; Alani Nu Transition to PepsiCo; Tik Tok Deal A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1356 Mon, 22 Dec 2025 07:44:06 -0500 https://www.beverage-digest.com/articles/1356-briefs-fairlife-capacity-rtd-protein-coffee-tea-results-green-sheets-alani-nu-transition-to-pepsico-tik-tok-deal Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ... Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

]]> http://www.beverage-digest.com/articles/1357 Mon, 22 Dec 2025 07:30:26 -0500 https://www.beverage-digest.com/articles/1357-noteworthy-launches-c4-performance-energy-shots-unwell-energy-lacroix-pineapple-coconut-playboy-energy FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ... http://www.beverage-digest.com/articles/1351 Mon, 22 Dec 2025 07:20:41 -0500 https://www.beverage-digest.com/articles/1351-fs25-pepsico-us-beverages-ceo-krishnan-goes-deep-on-turnaround-strategy Main3.jpeg resizedram-122.jpg