Sports Drinks https://www.beverage-digest.com/rss en-us Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher. Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs... Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

]]> http://www.beverage-digest.com/articles/1425 Thu, 04 Jun 2026 11:19:36 -0400 https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher Territory Changes and Deals: Coke India. Throne. Reyes Coke. Buffalo Rock. Ryl Tea. El Jefe Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1422 Thu, 04 Jun 2026 11:15:08 -0400 https://www.beverage-digest.com/articles/1422-territory-changes-and-deals-coke-india-throne-reyes-coke-buffalo-rock-ryl-tea-el-jefe Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Noteworthy Launches: Gatorade. Powerade. Costco Energy. Primo Saratoga. Path Sports. Elmhurst Protein. Dunkin'. Bubly Wine. Simply Spiked. Crooked Pop. Super Lyte. GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ... GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

]]> http://www.beverage-digest.com/articles/1398 Wed, 25 Mar 2026 10:00:55 -0400 https://www.beverage-digest.com/articles/1398-noteworthy-launches-gatorade-powerade-costco-energy-primo-saratoga-path-sports-elmhurst-protein-dunkin-bubly-wine-simply-spiked-crooked-pop-super-lyte Briefs: SNAP Soda Lawsuit. Latest 4-Week Category Results. CT Considers Soda Tax. Diet Coke on Social. New Coke, Sprite, Pibb Marketing. Beyond Meat Beverage Expansion. Mexico Wants More Sugar Coke. Coke Consolidated Plant Accident. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1397 Wed, 25 Mar 2026 10:00:34 -0400 https://www.beverage-digest.com/articles/1397-briefs-snap-soda-lawsuit-latest-4-week-category-results-ct-considers-soda-tax-diet-coke-on-social-new-coke-sprite-pibb-marketing-beyond-meat-beverage-expansion-mexico-wants-more-sugar-coke-coke-consolidated-plant-accident Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will... Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...

]]> http://www.beverage-digest.com/articles/1390 Thu, 05 Mar 2026 07:30:51 -0500 https://www.beverage-digest.com/articles/1390-noteworthy-launches-pibb-flavors-kdp-innovation-ghost-yoo-hoo-starbucks-innovation-spindrift-tea-alani-nu-update-sparkling-ice-hint-bubly-electrolit-caliwater-ryl-tea-death-wish-coffee Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1387 Thu, 05 Mar 2026 07:30:00 -0500 https://www.beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more Coke's BodyArmor/Powerade Unit Folding into Advanced Hydration Unit Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’ 2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated... Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’

2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet

Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...

]]> http://www.beverage-digest.com/articles/1376 Tue, 17 Feb 2026 08:00:58 -0500 https://www.beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit Coke's BodyArmor Folding into New Hydration Unit in Atlanta; Alcohol Chief Dan White Leaving Company Coca-Cola is folding its BodyArmor Nutrition unit that includes Powerade into a new Advanced Hydration unit that will include... http://www.beverage-digest.com/articles/1374 Thu, 05 Feb 2026 10:57:47 -0500 https://www.beverage-digest.com/articles/1374-cokes-bodyarmor-folding-into-new-hydration-unit-in-atlanta-alcohol-chief-dan-white-leaving-company BodyArmor Refresh main.png Noteworthy Launches: Beyond Meat. Prime. Nobull. Recover 180. Alani Nu. Celsius. Red Bull. Rockstar. Lucky Energy. Mountain Dew Baja The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s

]]> http://www.beverage-digest.com/articles/1373 Wed, 04 Feb 2026 10:26:31 -0500 https://www.beverage-digest.com/articles/1373-noteworthy-launches-beyond-meat-prime-nobull-recover-180-alani-nu-celsius-red-bull-rockstar-lucky-energy-mountain-dew-baja Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows... Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

]]> http://www.beverage-digest.com/articles/1369 Wed, 04 Feb 2026 10:25:19 -0500 https://www.beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine.... Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....

]]> http://www.beverage-digest.com/articles/1365 Wed, 14 Jan 2026 10:03:56 -0500 https://www.beverage-digest.com/articles/1365-noteworthy-launches-bodyarmor-sprite-monster-energy-poppi-phorm-energy-hunee-sanpellegrino MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis. The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.

]]> http://www.beverage-digest.com/articles/1358 Wed, 14 Jan 2026 10:02:12 -0500 https://www.beverage-digest.com/articles/1358-food-policy-revamped-us-dietary-guidelines-get-harder-for-beverages Cover Web.jpg Opening Thoughts: Looking Ahead to 2026 If you joined us for Future Smarts last week, you know what a compelling and inspiring day it was. If you were unable to attend, we’d love for you to experience the insights and networking firsthand next year. I’ve... If you joined us for Future Smarts last week, you know what a compelling and inspiring day it was. If you were unable to attend, we’d love for you to experience the insights and networking firsthand next year. I’ve...

]]> http://www.beverage-digest.com/articles/1350 Mon, 22 Dec 2025 07:30:12 -0500 https://www.beverage-digest.com/articles/1350-opening-thoughts-looking-ahead-to-2026 FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ... http://www.beverage-digest.com/articles/1351 Mon, 22 Dec 2025 07:20:41 -0500 https://www.beverage-digest.com/articles/1351-fs25-pepsico-us-beverages-ceo-krishnan-goes-deep-on-turnaround-strategy Main3.jpeg resizedram-122.jpg Sports Drink Category Posts Weak 2025 So Far at U.S. Retail Green Sheet: Category Performance for First Nine Months Last year’s slide for the US sports drink category at retail has continued through 2025, according to... Green Sheet: Category Performance for First Nine Months

Last year’s slide for the US sports drink category at retail has continued through 2025, according to...

]]> http://www.beverage-digest.com/articles/1340 Wed, 03 Dec 2025 11:22:51 -0500 https://www.beverage-digest.com/articles/1340-sports-drink-category-posts-weak-2025-so-far-at-us-retail Noteworthy Launches: Syncron; Cycle; Unwell Hydration; Red Bull; Coke; Dr Pepper Mashups Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said... Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said...

]]> http://www.beverage-digest.com/articles/1330 Wed, 05 Nov 2025 09:45:16 -0500 https://www.beverage-digest.com/articles/1330-noteworthy-product-launches-syncron-cycle-unwell-hydration-red-bull-coke-dr-pepper-mashups NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies... Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...

]]> http://www.beverage-digest.com/articles/1326 Wed, 05 Nov 2025 09:00:35 -0500 https://www.beverage-digest.com/articles/1326-nacs-2025-c-store-operators-preview-next-years-beverage-innovation-bets Cover-Web.jpg Cover-Web.jpg Liquid Death.jpg Bang and Reign.jpg Ghost8.4Can.jpg BlackRifleGrapeX.jpg Reign.jpg RedBull.jpg Bang.jpg MonsterAmerica250.jpg FLRT.jpg MonsterZeroSugars.jpg C4.jpg Lipton.jpg Gatorade-Lower-Sugar.webp PepsiCoProtein.jpg BodyArmorCaffeine.jpg CokeCherryFloat.jpg PibbCan.jpg NACS Show 2025 Chicago Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com... Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...

]]> http://www.beverage-digest.com/articles/1322 Wed, 15 Oct 2025 17:50:46 -0400 https://www.beverage-digest.com/articles/1322-nacs-show-2025-chicago IMG_9785.jpeg IMG_9904.jpeg IMG_9903.jpeg IMG_9900.jpeg IMG_9898.jpeg IMG_9887.jpeg IMG_9886.jpeg IMG_9885.jpeg IMG_9884.jpeg IMG_9877.jpeg IMG_9875.jpeg IMG_9874.jpeg IMG_9870.jpeg IMG_9865.jpeg IMG_9858.jpeg IMG_9857.jpeg IMG_9836.jpeg IMG_9820.jpeg IMG_9818.jpeg IMG_9817.jpeg IMG_9816.jpeg IMG_9815.jpeg IMG_9814.jpeg IMG_9813.jpeg IMG_9812.jpeg IMG_9808.jpeg IMG_9781.jpeg IMG_9760.jpeg IMG_9751.jpeg IMG_9752.jpeg IMG_9772.jpeg IMG_9699.jpeg IMG_9703.jpeg IMG_9748.jpeg IMG_9778.jpeg IMG_9735.jpeg IMG_9718.jpeg IMG_9777.jpeg IMG_9704.jpeg IMG_9775.jpeg IMG_9710.jpeg IMG_9744.jpeg IMG_9724.jpeg IMG_9733.jpeg IMG_9755.jpeg IMG_9774.jpeg IMG_9771.jpeg IMG_9762.jpeg IMG_9763.jpeg IMG_9702.jpeg IMG_9745.jpeg IMG_9709.jpeg IMG_9732.jpeg IMG_9779.jpeg IMG_9776.jpeg Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout... Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...

]]> http://www.beverage-digest.com/articles/1319 Wed, 08 Oct 2025 07:50:48 -0400 https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water Briefs: Consumer Sentiment Falls Again. Walmart Adds 'Modern Hydration' Set. ABA Panel With Breitbart. Save Tab Group Still Rolls. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1318 Wed, 08 Oct 2025 07:47:33 -0400 https://www.beverage-digest.com/articles/1318-briefs-consumer-sentiment-falls-again-walmart-adds-modern-hydration-set-aba-panel-with-breitbart-save-tab-group-still-rolls 1H Results: Coke’s Core Power Outpaces Growing Protein Shake Category and Market Leader Premier La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis Lipton, Arizona, Snapple RTD Teas Fall The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ... La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis

Lipton, Arizona, Snapple RTD Teas Fall

The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...

]]> http://www.beverage-digest.com/articles/1307 Wed, 17 Sep 2025 10:55:40 -0400 https://www.beverage-digest.com/articles/1307-1h-results-cokes-core-power-outpaces-growing-protein-shake-category-and-market-leader-premier Powdered Drinks: Jel Sert Alkalizes Growing Water Enhancer Market Jel Sert’s Pure Kick Alkaline Sticks to Launch in November Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include... Jel Sert’s Pure Kick Alkaline Sticks to Launch in November

Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid

Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include...

]]> http://www.beverage-digest.com/articles/1305 Wed, 17 Sep 2025 10:51:08 -0400 https://www.beverage-digest.com/articles/1305-powdered-drinks-jel-sert-alkalizes-growing-water-enhancer-market Noteworthy Product Launches: Protein Mania: Unwell, Starbucks. Sparkling Ice. Oomee. Bloom. Säti PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains... PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains...

]]> http://www.beverage-digest.com/articles/1303 Mon, 08 Sep 2025 11:00:32 -0400 https://www.beverage-digest.com/articles/1303-noteworthy-product-launches-protein-mania-unwell-starbucks-sparkling-ice-oomee-bloom-sati US Sports Drink Category Slide Persists in 1H 2025 Rapid Hydration Remains Growth Engine. Prime Leaves Hole The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales... Rapid Hydration Remains Growth Engine. Prime Leaves Hole

The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...

]]> http://www.beverage-digest.com/articles/1299 Mon, 08 Sep 2025 11:00:14 -0400 https://www.beverage-digest.com/articles/1299-us-sports-drink-category-slide-persists-in-1h-2025 Sources: PepsiCo to Hike U.S. CSD Concentrate Price Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are... Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs

Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail

PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...

]]> http://www.beverage-digest.com/articles/1286 Wed, 20 Aug 2025 11:20:30 -0400 https://www.beverage-digest.com/articles/1286-sources-pepsico-to-hike-csd-concentrate-price-by-10 Pricing Watch: July 4 CSD Deals Suggest Tapered Promotional Activity Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated Fourth of July promotional activity for carbonated soft drinks appeared... Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...

]]> http://www.beverage-digest.com/articles/1271 Tue, 15 Jul 2025 10:00:54 -0400 https://www.beverage-digest.com/articles/1271-pricing-watch-july-4-csd-deals-suggest-tapered-promotional-activity Noteworthy Launches: PHX. Fiji Water. Celsius. Dew Radler. Liquid I.V. One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed... One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...

]]> http://www.beverage-digest.com/articles/1275 Tue, 15 Jul 2025 10:00:00 -0400 https://www.beverage-digest.com/articles/1275-noteworthy-launches-phx-fiji-water-celsius-dew-radler-liquid-iv Briefs: Regulatory Risk Updates; UNFI Cyberattack; CosMc's Ends; Celsius Campaign; Flamin' Hot Suit Dismissed; Recalls; Most Patriotic Brands A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1257 Wed, 18 Jun 2025 11:13:23 -0400 https://www.beverage-digest.com/articles/1257-briefs-june-18-2025