Functional https://www.beverage-digest.com/rss en-us Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher. Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs... Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

]]> http://www.beverage-digest.com/articles/1425 Thu, 04 Jun 2026 11:19:36 -0400 https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher Opening Thoughts: Ice, Purple Corn and the Art of Premium Two products landed on my desk recently that share an unlikely common thread. Both are reimagining something ordinary as something premium. One capitalizes on purple corn. The other wants to elevate beverage ice to an art form. Let's start with the ice. Founded in 2018 by three former Lagunitas Brewing executives, Abstract Ice has differentiated itself in the craft ice space with suspended flowers, etched cubes, spheres, and most recently soccer balls timed for the World Cup. The company says its ice is "crystal clear, slow-melting and made from deliciously pure water." The ice is also a canvas. Etchings can be custom designed for Abstract Ice's target hospitality and upscale retail customers with anything from a company logo to a drawing or monogram. Cocktail culture has spurred companies like Fever-Tree to create craft mixers with a promise that they won't contaminate fine spirits with cheap ingredients. The proposition changed the mixer category entirely and opened the door to a new kind of consumer who thinks carefully about every element in the glass. Companies like Abstract Ice are making the same argument for the frozen rock that goes in that Old Fashioned. If the bourbon is craft and the mixer is craft, why not the ice? Another start-up that caught my attention markets a drink called Purple Drop. The plant-based drink is rooted in chicha morada, a traditional Peruvian beverage made from purple corn simmered with pineapple and cinnamon and finished with lime. Despite centuries of cultural history, the drink... Two products landed on my desk recently that share an unlikely common thread. Both are reimagining something ordinary as something premium. One capitalizes on purple corn. The other wants to elevate beverage ice to an art form.

Let's start with the ice. Founded in 2018 by three former Lagunitas Brewing executives, Abstract Ice has differentiated itself in the craft ice space with suspended flowers, etched cubes, spheres, and most recently soccer balls timed for the World Cup. The company says its ice is "crystal clear, slow-melting and made from deliciously pure water." The ice is also a canvas. Etchings can be custom designed for Abstract Ice's target hospitality and upscale retail customers with anything from a company logo to a drawing or monogram.

Cocktail culture has spurred companies like Fever-Tree to create craft mixers with a promise that they won't contaminate fine spirits with cheap ingredients. The proposition changed the mixer category entirely and opened the door to a new kind of consumer who thinks carefully about every element in the glass. Companies like Abstract Ice are making the same argument for the frozen rock that goes in that Old Fashioned. If the bourbon is craft and the mixer is craft, why not the ice?

Another start-up that caught my attention markets a drink called Purple Drop. The plant-based drink is rooted in chicha morada, a traditional Peruvian beverage made from purple corn simmered with pineapple and cinnamon and finished with lime. Despite centuries of cultural history, the drink...

]]> http://www.beverage-digest.com/articles/1418 Thu, 04 Jun 2026 11:05:01 -0400 https://www.beverage-digest.com/articles/1418-opening-thoughts-ice-purple-corn-and-the-art-of-premium Territory Changes and Deals: KDP. Poppi. Olipop. Coke Consolidated. Brown-Forman. PepsiCo. Swoon. ReLid. Gorgie Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1414 Fri, 15 May 2026 07:30:47 -0400 https://www.beverage-digest.com/articles/1414-territory-changes-and-deals-kdp-poppi-olipop-coke-consolidated-brown-forman-pepsico-swoon-relid-gorgie Noteworthy Launches: ARIH. Fresca Hard. Bubly Pop. Plezi. Tropicana Hydrate. Hoplark. Slice Dirty Soda. Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to... Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to...

]]> http://www.beverage-digest.com/articles/1417 Fri, 15 May 2026 07:30:19 -0400 https://www.beverage-digest.com/articles/1417-noteworthy-launches-arih-fresca-hard-bubly-pop-plezi-tropicana-hydrate-hoplark-slice-dirty-soda People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1415 Fri, 15 May 2026 07:30:18 -0400 https://www.beverage-digest.com/articles/1415-people-poppi-nutrabolt-coke-surgeon-general-yerba-madre Noteworthy Launches: America250. Ozarks Coca-Cola/Dr Pepper. Ghost Energy. Prime. Poppi. Mitra9. Vital Proteins. Full Throttle. Nos. Liquid Death Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative. PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots... Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative.

PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots...

]]> http://www.beverage-digest.com/articles/1409 Thu, 23 Apr 2026 13:06:32 -0400 https://www.beverage-digest.com/articles/1409-noteworthy-launches-america250-ozarks-coca-cola-dr-pepper-ghost-energy-prime-poppi-mitra9-vital-proteins-full-throttle-nos-liquid-death Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg Noteworthy Launches: Gatorade. Powerade. Costco Energy. Primo Saratoga. Path Sports. Elmhurst Protein. Dunkin'. Bubly Wine. Simply Spiked. Crooked Pop. Super Lyte. GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ... GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

]]> http://www.beverage-digest.com/articles/1398 Wed, 25 Mar 2026 10:00:55 -0400 https://www.beverage-digest.com/articles/1398-noteworthy-launches-gatorade-powerade-costco-energy-primo-saratoga-path-sports-elmhurst-protein-dunkin-bubly-wine-simply-spiked-crooked-pop-super-lyte Briefs: SNAP Soda Lawsuit. Latest 4-Week Category Results. CT Considers Soda Tax. Diet Coke on Social. New Coke, Sprite, Pibb Marketing. Beyond Meat Beverage Expansion. Mexico Wants More Sugar Coke. Coke Consolidated Plant Accident. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1397 Wed, 25 Mar 2026 10:00:34 -0400 https://www.beverage-digest.com/articles/1397-briefs-snap-soda-lawsuit-latest-4-week-category-results-ct-considers-soda-tax-diet-coke-on-social-new-coke-sprite-pibb-marketing-beyond-meat-beverage-expansion-mexico-wants-more-sugar-coke-coke-consolidated-plant-accident Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1395 Wed, 25 Mar 2026 10:00:32 -0400 https://www.beverage-digest.com/articles/1395-territory-changes-and-deals-danone-huel-refresco-celsius-costa-buc-ees-coke-united-img-pepsico Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets] The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein... http://www.beverage-digest.com/articles/1394 Wed, 25 Mar 2026 10:00:12 -0400 https://www.beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1387 Thu, 05 Mar 2026 07:30:00 -0500 https://www.beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Noteworthy Launches: Maison Perrier. Sprite. Jack & Coke. Canada Dry. Sparkling Ice. Waterloo. Unwell Energy. Liquid Youth Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime... Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime...

]]> http://www.beverage-digest.com/articles/1382 Tue, 17 Feb 2026 08:00:54 -0500 https://www.beverage-digest.com/articles/1382-noteworthy-launches-maison-perrier-sprite-jack-and-coke-canada-dry-sparkling-ice-waterloo-unwell-energy-liquid-youth Opening Thoughts: From PMS to Skin care, Niche Brands Focus on Women Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in... Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in...

]]> http://www.beverage-digest.com/articles/1378 Tue, 17 Feb 2026 08:00:43 -0500 https://www.beverage-digest.com/articles/1378-opening-thoughts-february-17-2026 Coke's BodyArmor Folding into New Hydration Unit in Atlanta; Alcohol Chief Dan White Leaving Company Coca-Cola is folding its BodyArmor Nutrition unit that includes Powerade into a new Advanced Hydration unit that will include... http://www.beverage-digest.com/articles/1374 Thu, 05 Feb 2026 10:57:47 -0500 https://www.beverage-digest.com/articles/1374-cokes-bodyarmor-folding-into-new-hydration-unit-in-atlanta-alcohol-chief-dan-white-leaving-company BodyArmor Refresh main.png People: Nowadays. PepsiCo Italy. Cove Soda. Danone. The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1371 Wed, 04 Feb 2026 10:27:00 -0500 https://www.beverage-digest.com/articles/1371-people-nowadays-pepsico-italy-cove-soda-danone Noteworthy Launches: Beyond Meat. Prime. Nobull. Recover 180. Alani Nu. Celsius. Red Bull. Rockstar. Lucky Energy. Mountain Dew Baja The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s

]]> http://www.beverage-digest.com/articles/1373 Wed, 04 Feb 2026 10:26:31 -0500 https://www.beverage-digest.com/articles/1373-noteworthy-launches-beyond-meat-prime-nobull-recover-180-alani-nu-celsius-red-bull-rockstar-lucky-energy-mountain-dew-baja Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows... Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

]]> http://www.beverage-digest.com/articles/1369 Wed, 04 Feb 2026 10:25:19 -0500 https://www.beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard Territory Changes and Deals: KDP. Buffalo Rock. Nestle. Coke Consolidated. Coke India. Reyes Coke. Bero. Coco5 Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1370 Wed, 04 Feb 2026 10:24:25 -0500 https://www.beverage-digest.com/articles/1370-territory-changes-and-deals-kdp-buffalo-rock-nestle-coke-consolidated-coke-india-reyes-coke-bero-coco5 Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine.... Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....

]]> http://www.beverage-digest.com/articles/1365 Wed, 14 Jan 2026 10:03:56 -0500 https://www.beverage-digest.com/articles/1365-noteworthy-launches-bodyarmor-sprite-monster-energy-poppi-phorm-energy-hunee-sanpellegrino Briefs: Fairlife Capacity; RTD Protein, Coffee, Tea Results [Green Sheets]; Alani Nu Transition to PepsiCo; Tik Tok Deal A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1356 Mon, 22 Dec 2025 07:44:06 -0500 https://www.beverage-digest.com/articles/1356-briefs-fairlife-capacity-rtd-protein-coffee-tea-results-green-sheets-alani-nu-transition-to-pepsico-tik-tok-deal Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ... Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

]]> http://www.beverage-digest.com/articles/1357 Mon, 22 Dec 2025 07:30:26 -0500 https://www.beverage-digest.com/articles/1357-noteworthy-launches-c4-performance-energy-shots-unwell-energy-lacroix-pineapple-coconut-playboy-energy FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ... http://www.beverage-digest.com/articles/1351 Mon, 22 Dec 2025 07:20:41 -0500 https://www.beverage-digest.com/articles/1351-fs25-pepsico-us-beverages-ceo-krishnan-goes-deep-on-turnaround-strategy Main3.jpeg resizedram-122.jpg Briefs: Bottled Water Results. Ultraprocessed Food Lawsuit. ISBT Brand Council. WHO Endorses GLP-1 Drugs. Prebiotic Pepsi Teaser. Johnny Cash Sues Coke A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1345 Wed, 03 Dec 2025 11:10:26 -0500 https://www.beverage-digest.com/articles/1345-briefs-bottled-water-results-ultraprocessed-food-lawsuit-isbt-brand-council-who-endorses-glp-1-drugs-prebiotic-pepsi-teaser-johnny-cash-sues-coke Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first... Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...

]]> http://www.beverage-digest.com/articles/1346 Wed, 03 Dec 2025 11:05:27 -0500 https://www.beverage-digest.com/articles/1346-noteworthy-launches-tractor-beverage-cappy-bubble-keurig-coffee-collective Territory Changes and Deals: Coke Consolidated. WP Beverages. Costa Coffee. Redwood Beverage. Lucky Energy. Trip. Pepsi-Infosys KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands... KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

]]> http://www.beverage-digest.com/articles/1335 Wed, 19 Nov 2025 08:57:36 -0500 https://www.beverage-digest.com/articles/1335-territory-changes-and-deals-coke-consolidated-wp-beverages-costa-coffee-redwood-beverage-lucky-energy-trip-pepsi-infosys Territory Changes and Deals: Coke Africa; Super Coffee; Primo; Recess; Coke Consolidated; PepsiCo Houston Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1327 Wed, 05 Nov 2025 09:45:34 -0500 https://www.beverage-digest.com/articles/1327-territory-changes-and-deals-coke-africa-super-coffee-primo-recess-coke-consolidated-pepsico-houston Briefs: New PepsiCo Logo; Coke Southwest Recall; SNAP Halt; Whole Foods Adds Brands Like Pepsi; Social Media Shopping Survey; Mexico-Coke Calorie Deal; Ultra-Processed Food Defined in CA A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1329 Wed, 05 Nov 2025 09:45:18 -0500 https://www.beverage-digest.com/articles/1329-briefs-new-pepsico-logo-coke-southwest-recall-snap-halt-whole-foods-adds-brands-like-pepsi-social-media-shopping-survey-mexico-coke-calorie-deal-ultra-processed-food-defined-in-ca Noteworthy Launches: Syncron; Cycle; Unwell Hydration; Red Bull; Coke; Dr Pepper Mashups Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said... Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said...

]]> http://www.beverage-digest.com/articles/1330 Wed, 05 Nov 2025 09:45:16 -0500 https://www.beverage-digest.com/articles/1330-noteworthy-product-launches-syncron-cycle-unwell-hydration-red-bull-coke-dr-pepper-mashups