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      <title>Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher.</title>
      <description>Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...</description>
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        <![CDATA[<p>Coca-Cola's BodyArmor has launched <strong>BodyArmor Fit</strong>, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.</p>

<p><strong>Poppi</strong> has launched 7.5-oz <strong>mini cans</strong> at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...</p>
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      <guid>http://www.beverage-digest.com/articles/1425</guid>
      <pubDate>Thu, 04 Jun 2026 11:19:36 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher</link>
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      <title>Briefs: Coke Freestyle. SNAP Restrictions. Coke NE Fights. Trump on Marijuana. Tabaholics. Microplastics. PET Recycling. Coke Ukraine Hit, Says NYT. Diet Coke India</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1416</guid>
      <pubDate>Fri, 15 May 2026 07:30:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1416-briefs-coke-freestyle-snap-restrictions-coke-ne-fights-trump-on-marijuana-tabaholics-microplastics-pet-recycling-coke-ukraine-hit-says-nyt-diet-coke-india</link>
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    <item>
      <title>People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre</title>
      <description>The latest industry executive moves to keep you in the know...</description>
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        <![CDATA[The latest industry executive moves to keep you in the know...]]>
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      <guid>http://www.beverage-digest.com/articles/1415</guid>
      <pubDate>Fri, 15 May 2026 07:30:18 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1415-people-poppi-nutrabolt-coke-surgeon-general-yerba-madre</link>
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    <item>
      <title>Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1406</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1406-territory-changes-and-deals-carlsberg-brown-forman-keurig-dr-pepper-big-geyser-coke-consolidated-nestle-7-eleven-hopwtr-suja-coca-cola</link>
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      <title>Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1408</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz</link>
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      <title>2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9%</title>
      <description>ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.</description>
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        <![CDATA[<p><strong>ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION.&nbsp;</strong>This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1401</guid>
      <pubDate>Wed, 08 Apr 2026 10:35:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09</link>
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      <title>Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo.</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1395</guid>
      <pubDate>Wed, 25 Mar 2026 10:00:32 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1395-territory-changes-and-deals-danone-huel-refresco-celsius-costa-buc-ees-coke-united-img-pepsico</link>
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      <title>Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets]</title>
      <description>The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...</description>
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        <![CDATA[The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...]]>
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      <guid>http://www.beverage-digest.com/articles/1394</guid>
      <pubDate>Wed, 25 Mar 2026 10:00:12 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category</link>
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      <title>Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee</title>
      <description>Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...</description>
      <content:encoded>
        <![CDATA[<p>Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are <strong>Mr. Pibb Punchin' Peach</strong> and <strong>Thrillin' Vanilla</strong>. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1390</guid>
      <pubDate>Thu, 05 Mar 2026 07:30:51 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1390-noteworthy-launches-pibb-flavors-kdp-innovation-ghost-yoo-hoo-starbucks-innovation-spindrift-tea-alani-nu-update-sparkling-ice-hint-bubly-electrolit-caliwater-ryl-tea-death-wish-coffee</link>
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      <title>Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1387</guid>
      <pubDate>Thu, 05 Mar 2026 07:30:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more</link>
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      <title>Briefs: Coke's Braun Sets Agenda. C-Store Traffic Decline. Texas Warning Labels Stopped. FDA Eases Color Regs. And More</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1381</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:50 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1381-briefs-cokes-braun-sets-agenda-c-store-traffic-decline-texas-warning-labels-stopped-fda-eases-color-regs-and-more</link>
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      <title>People: Coke. KDP. Celsius. PepsiCo. Caliwater. Chlorophyll Water. Kroger. Jackson Family Wines</title>
      <description>The latest industry executive moves to keep you in the know...</description>
      <content:encoded>
        <![CDATA[The latest industry executive moves to keep you in the know...]]>
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      <guid>http://www.beverage-digest.com/articles/1380</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:38 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1380-people-coke-kdp-celsius-pepsico-caliwater-chlorophyll-water-kroger-jackson-family-wines</link>
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      <title>Territory Changes and Deals: KDP. Buffalo Rock. Nestle. Coke Consolidated. Coke India. Reyes Coke. Bero. Coco5</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1370</guid>
      <pubDate>Wed, 04 Feb 2026 10:24:25 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1370-territory-changes-and-deals-kdp-buffalo-rock-nestle-coke-consolidated-coke-india-reyes-coke-bero-coco5</link>
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      <title>Opening Thoughts: Drive-Thru-Only Coffee and Coke's Costa Dilemma</title>
      <description>During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops. Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other. Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year. This is a familiar suburban trend across...</description>
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        <![CDATA[<p>During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops.</p>

<p>Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other.</p>
<div class="insertL-med"><img class="round" height="100%" src="http://www.beverage-digest.com//ext/resources/2026/Issue-2026-02/7-Brew-Coffee-Med.jpg"></div>



<p>Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year.</p>

<p>This is a familiar suburban trend across...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1366</guid>
      <pubDate>Wed, 04 Feb 2026 10:16:52 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1366-opening-thoughts-february-4-2026</link>
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      <title>Briefs: Fairlife Capacity; RTD Protein, Coffee, Tea Results [Green Sheets]; Alani Nu Transition to PepsiCo; Tik Tok Deal</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1356</guid>
      <pubDate>Mon, 22 Dec 2025 07:44:06 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1356-briefs-fairlife-capacity-rtd-protein-coffee-tea-results-green-sheets-alani-nu-transition-to-pepsico-tik-tok-deal</link>
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      <title>Territory Changes and Deals: Coke Southwest, Coke Yakima Add Territory; New Plant for Coke Swire; Odom to Close Hawaii Plant; Costa Coffee Deal in Trouble?</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat... ]]>
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      <guid>http://www.beverage-digest.com/articles/1354</guid>
      <pubDate>Mon, 22 Dec 2025 07:36:15 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1354-territory-changes-and-deals-coke-southwest-coke-yakima-add-territory-new-plant-for-coke-swire-odom-to-close-hawaii-plant-costa-coffee-deal-in-trouble</link>
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      <title>Territory Changes and Deals: Liquid Death. Arizona Beverages. Suja Life. Hiyo</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1343</guid>
      <pubDate>Wed, 03 Dec 2025 11:09:59 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1343-territory-changes-and-deals-liquid-death-arizona-beverages-suja-life-hiyo</link>
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      <title>Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective</title>
      <description>Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...</description>
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        <![CDATA[<p><strong>Tractor Beverage</strong> announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called <strong>Haymaker</strong> at Sprouts Farmers Market in January. This is Tractor’s first...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1346</guid>
      <pubDate>Wed, 03 Dec 2025 11:05:27 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1346-noteworthy-launches-tractor-beverage-cappy-bubble-keurig-coffee-collective</link>
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      <title>New RBC Report Examines Five Forces Shaping Consumer Staples</title>
      <description>How Should Executives, Investors, and Government Officials Respond? In a new report called “The Great Recalibration: Forces of Exponential Change,” researchers at RBC Capital Markets including beverages analyst Nik Modi defined five new...</description>
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        <![CDATA[<h3>How Should Executives, Investors, and Government Officials Respond?</h3>

<p>In a new report called “The Great Recalibration: Forces of Exponential Change,” researchers at RBC Capital Markets including beverages analyst Nik Modi defined five new...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1341</guid>
      <pubDate>Wed, 03 Dec 2025 11:00:01 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1341-new-rbc-report-examines-five-forces-shaping-consumer-staples</link>
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      <title>Territory Changes and Deals: Coke Consolidated. WP Beverages. Costa Coffee. Redwood Beverage. Lucky Energy. Trip. Pepsi-Infosys</title>
      <description>KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...</description>
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        <![CDATA[<h3>KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales</h3>
<p>A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the <a href="/ext/resources/data/Issue-2025-18/Energy-Green-Sheet-%28Q3-2025%29.pdf" target="_blank">Green Sheet</a>. Monster Beverage’s energy brands...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1335</guid>
      <pubDate>Wed, 19 Nov 2025 08:57:36 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1335-territory-changes-and-deals-coke-consolidated-wp-beverages-costa-coffee-redwood-beverage-lucky-energy-trip-pepsi-infosys</link>
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      <title>What We Learned from KDP, PEP, KO During 3Q Report Cards</title>
      <description>The third quarter earnings season brought a series of critical progress reports from Keurig Dr Pepper, PepsiCo, Coca-Cola at a time of global consumer volatility. The period also comes as KDP prepares for a massive strategic change and PepsiCo faces activist investor pressure. The following are key takeaways from the companies’ reports...</description>
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        <![CDATA[<p>The third quarter earnings season brought a series of critical progress reports from Keurig Dr Pepper, PepsiCo, Coca-Cola at a time of global consumer volatility. The period also comes as KDP prepares for a massive strategic change and PepsiCo faces activist investor pressure. The following are key takeaways from the companies’ reports...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1325</guid>
      <pubDate>Wed, 05 Nov 2025 09:45:41 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1325-what-we-learned-from-kdp-pep-ko-during-3q-report-cards</link>
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      <title>Territory Changes and Deals: Coke Africa; Super Coffee; Primo; Recess; Coke Consolidated; PepsiCo Houston</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1327</guid>
      <pubDate>Wed, 05 Nov 2025 09:45:34 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1327-territory-changes-and-deals-coke-africa-super-coffee-primo-recess-coke-consolidated-pepsico-houston</link>
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      <title>NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets</title>
      <description>Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</description>
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        <![CDATA[<p>Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1326</guid>
      <pubDate>Wed, 05 Nov 2025 09:00:35 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1326-nacs-2025-c-store-operators-preview-next-years-beverage-innovation-bets</link>
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    <item>
      <title>NACS Show 2025 Chicago</title>
      <description>Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...</description>
      <content:encoded>
        <![CDATA[<h4 style="display: block; font-style: normal; font-weight: bold; letter-spacing: normal; text-align: left; caret-color: rgb(32, 32, 32); orphans: auto; widows: auto; word-spacing: 0px;">Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More.&nbsp;</h4><p style=" text-align: left; caret-color: rgb(32, 32, 32); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; widows: auto; word-spacing: 0px;">Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1322</guid>
      <pubDate>Wed, 15 Oct 2025 17:50:46 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1322-nacs-show-2025-chicago</link>
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    <item>
      <title>Pepsico to Launch Protein Trifecta in 2026 Using Propel, Muscle Milk, Starbucks Brands</title>
      <description>As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will...</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will...</span></p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1320</guid>
      <pubDate>Thu, 09 Oct 2025 06:42:01 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1320-pepsico-to-launch-protein-trifecta-in-2026-using-propel-muscle-milk-starbucks-brands</link>
      <media:content url="https://www.beverage-digest.com/ext/resources/data/News-Alert/PepsiCo-Protein.webp?t=1760007980" type="image/jpeg" medium="image" fileSize="866266">
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      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/data/News-Alert/Gatorade-Lower-Sugar.webp?t=1760006255" type="image/jpeg" medium="image" fileSize="815169">
        <media:title type="plain">Gatorade Lower Sugar.jpeg</media:title>
      </media:content>
      <media:content url="https://www.beverage-digest.com/ext/resources/data/News-Alert/PepsiCo-Protein.webp?t=1760007980" type="image/jpeg" medium="image" fileSize="866266">
        <media:title type="plain">PepsiCo Protein.jpeg</media:title>
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    </item>
    <item>
      <title>Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV.</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
      <content:encoded>
        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1316</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:05 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1316-territory-changes-and-deals-manna-closes-nor-cal-bain-costa-liquid-death-big-geyser-heartland-equipment-auction-tractor-aeg-heineken-slimfast-clean-simple-eats-danone-gstv</link>
    </item>
    <item>
      <title>1H Results: Coke’s Core Power Outpaces Growing Protein Shake Category and Market Leader Premier</title>
      <description>La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis Lipton, Arizona, Snapple RTD Teas Fall The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...</description>
      <content:encoded>
        <![CDATA[<h3>La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis</h3>

<h3>Lipton, Arizona, Snapple RTD Teas Fall</h3>

<p>The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1307</guid>
      <pubDate>Wed, 17 Sep 2025 10:55:40 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1307-1h-results-cokes-core-power-outpaces-growing-protein-shake-category-and-market-leader-premier</link>
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      <title>Opening Thoughts: Bigger Tent With New Enterprise License </title>
      <description>I had a great podcast conversation late last week with my friend and former Beverage Digest Publisher John Sicher to discuss a series of big industry developments in the past month. The coming Keurig Dr Pepper coffee-soda split. PepsiCo’s sale of Rockstar Energy and an additional investment in Celsius Holdings. Elliott Investment’s case for refranchising and value creation at PepsiCo. Coke shopping Costa Coffee. The ripples from these deals and actions will last for years. Check out the podcast HERE, and forward the link to colleagues or up-and-coming leaders who like to think about how these developments fit together. To that end, we are now up and running with a new Beverage Digest Enterprise License that is proving to be popular with early adopters. I love that companies can now provide the Beverage Digest Newsletter and other products to their c-suite, management teams, and rising leaders with an easy interface and no friction. In fact, some customers, such as beverage bottlers, have extended this market intelligence to front line workers, as a source of brand data and industry grounding that is connected to the bigger picture. Conversations with our podcast fans revealed a hunger among young industry managers for connection between big industry developments and their day-to-day jobs. That’s where budget-friendly access to Beverage Digest comes in. We structured the Enterprise License to make the newsletter more accessible as a training, development, and intelligence tool for all employees. Drop me an email or let us know HERE if you want to take a deeper look. We’d love to welcome your associates into the Beverage Digest community.</description>
      <content:encoded>
        <![CDATA[<p>I had a great podcast conversation late last week with my friend and former Beverage Digest Publisher John Sicher to discuss a series of big industry developments in the past month. The coming Keurig Dr Pepper coffee-soda <a href="https://www.beverage-digest.com/articles/1300-territory-changes-and-deals-kdp-jde-peets-coke-costa-flow-beverage-enliven-arizona-culture-pop-phorm-energy">split</a>. PepsiCo’s <a href="https://www.beverage-digest.com/articles/1298-pepsico-hands-over-energy-strategy-to-celsius-holdings">sale</a> of Rockstar Energy and an additional investment in Celsius Holdings. Elliott Investment’s <a href="https://www.beverage-digest.com/articles/1297-analysis-activist-investor-elliott-presses-repeat-on-pepsi-restructuring">case</a> for refranchising and value creation at PepsiCo. Coke <a href="https://www.beverage-digest.com/articles/1300-territory-changes-and-deals-kdp-jde-peets-coke-costa-flow-beverage-enliven-arizona-culture-pop-phorm-energy">shopping</a> Costa Coffee. The ripples from these deals and actions will last for years. Check out the podcast <a href="https://www.beverage-digest.com/the_breeze">HERE</a>, and forward the link to colleagues or up-and-coming leaders who like to think about how these developments fit together.</p>

<p>To that end, we are now up and running with a new Beverage Digest Enterprise License that is proving to be popular with early adopters. I love that companies can now provide the Beverage Digest Newsletter and other products to their c-suite, management teams, and rising leaders with an easy interface and no friction.</p>

<p>In fact, some customers, such as beverage bottlers, have extended this market intelligence to front line workers, as a source of brand data and industry grounding that is connected to the bigger picture.</p>

<p>Conversations with our podcast fans revealed a hunger among young industry managers for connection between big industry developments and their day-to-day jobs. That’s where budget-friendly access to Beverage Digest comes in. We structured the Enterprise License to make the newsletter more accessible as a training, development, and intelligence tool for all employees.</p>

<p>Drop me an email or let us know <a href="https://www.beverage-digest.com/enterprise">HERE</a> if you want to take a deeper look. We’d love to welcome your associates into the Beverage Digest community.</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1304</guid>
      <pubDate>Wed, 17 Sep 2025 10:49:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1304-opening-thoughts-bigger-tent-with-new-enterprise-license</link>
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      <title>Noteworthy Launches: Poppi Cream Soda. Bulletproof Protein.</title>
      <description>Poppi has brought back its Cream Soda flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants. Bulletproof Coffee has launched ...</description>
      <content:encoded>
        <![CDATA[<p><strong>Poppi</strong> has brought back its <strong>Cream Soda</strong> flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants.</p>

<br>


<p><strong>Bulletproof Coffee</strong> has launched ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1311</guid>
      <pubDate>Wed, 17 Sep 2025 10:38:14 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1311-noteworthy-launches-poppi-cream-soda-bulletproof-protein</link>
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    <item>
      <title>Territory Changes and Deals: KDP/JDE Peet's. Coke-Costa. Flow Beverage. Enliven. Arizona. Culture Pop. Phorm Energy</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1300</guid>
      <pubDate>Mon, 08 Sep 2025 11:00:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1300-territory-changes-and-deals-kdp-jde-peets-coke-costa-flow-beverage-enliven-arizona-culture-pop-phorm-energy</link>
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