Launches https://www.beverage-digest.com/rss en-us Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher. Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs... Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

]]> http://www.beverage-digest.com/articles/1425 Thu, 04 Jun 2026 11:19:36 -0400 https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher Inside PepsiCo's 13-oz PET Affordability Strategy PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt. PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

]]> http://www.beverage-digest.com/articles/1419 Thu, 04 Jun 2026 11:06:58 -0400 https://www.beverage-digest.com/articles/1419-inside-pepsicos-13-oz-pet-affordability-strategy Cover Web.jpg Noteworthy Launches: ARIH. Fresca Hard. Bubly Pop. Plezi. Tropicana Hydrate. Hoplark. Slice Dirty Soda. Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to... Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to...

]]> http://www.beverage-digest.com/articles/1417 Fri, 15 May 2026 07:30:19 -0400 https://www.beverage-digest.com/articles/1417-noteworthy-launches-arih-fresca-hard-bubly-pop-plezi-tropicana-hydrate-hoplark-slice-dirty-soda Noteworthy Launches: America250. Ozarks Coca-Cola/Dr Pepper. Ghost Energy. Prime. Poppi. Mitra9. Vital Proteins. Full Throttle. Nos. Liquid Death Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative. PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots... Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative.

PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots...

]]> http://www.beverage-digest.com/articles/1409 Thu, 23 Apr 2026 13:06:32 -0400 https://www.beverage-digest.com/articles/1409-noteworthy-launches-america250-ozarks-coca-cola-dr-pepper-ghost-energy-prime-poppi-mitra9-vital-proteins-full-throttle-nos-liquid-death Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg Opening Thoughts: The Numbers are In. Fact Book 31st Edition This special issue of the BD newsletter is a high-level overview of our comprehensive 31st Edition of the Beverage Digest Fact Book, which we released today. The Fact Book details all-channel sales results across the US non-alcoholic beverage industry for 2025, offering a look at the intense competition within the U.S. non-alcoholic beverage business... This special issue of the BD newsletter is a high-level overview of our comprehensive 31st Edition of the Beverage Digest Fact Book, which we released today. The Fact Book details all-channel sales results across the US non-alcoholic beverage industry for 2025, offering a look at the intense competition within the U.S. non-alcoholic beverage business...

]]> http://www.beverage-digest.com/articles/1400 Wed, 08 Apr 2026 10:35:46 -0400 https://www.beverage-digest.com/articles/1400-opening-thoughts-april-8-2026 Noteworthy Launches: Gatorade. Powerade. Costco Energy. Primo Saratoga. Path Sports. Elmhurst Protein. Dunkin'. Bubly Wine. Simply Spiked. Crooked Pop. Super Lyte. GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ... GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

]]> http://www.beverage-digest.com/articles/1398 Wed, 25 Mar 2026 10:00:55 -0400 https://www.beverage-digest.com/articles/1398-noteworthy-launches-gatorade-powerade-costco-energy-primo-saratoga-path-sports-elmhurst-protein-dunkin-bubly-wine-simply-spiked-crooked-pop-super-lyte Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets] The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein... http://www.beverage-digest.com/articles/1394 Wed, 25 Mar 2026 10:00:12 -0400 https://www.beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category Noteworthy Launches: Pibb Flavors. KDP Innovation. Ghost Yoo-Hoo. Starbucks Innovation. Spindrift Tea. Alani Nu. Update. Sparkling Ice. Hint. Bubly. Electrolit. Caliwater. Ryl Tea. Death Wish Coffee Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will... Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...

]]> http://www.beverage-digest.com/articles/1390 Thu, 05 Mar 2026 07:30:51 -0500 https://www.beverage-digest.com/articles/1390-noteworthy-launches-pibb-flavors-kdp-innovation-ghost-yoo-hoo-starbucks-innovation-spindrift-tea-alani-nu-update-sparkling-ice-hint-bubly-electrolit-caliwater-ryl-tea-death-wish-coffee Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Noteworthy Launches: Maison Perrier. Sprite. Jack & Coke. Canada Dry. Sparkling Ice. Waterloo. Unwell Energy. Liquid Youth Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime... Maison Perrier has launched a sweetened sparkling water with prebiotics called French Kiss in flavors Blackberry & Lemon, Peach & Cherry, Mango & Coconut, and Raspberry & Lime...

]]> http://www.beverage-digest.com/articles/1382 Tue, 17 Feb 2026 08:00:54 -0500 https://www.beverage-digest.com/articles/1382-noteworthy-launches-maison-perrier-sprite-jack-and-coke-canada-dry-sparkling-ice-waterloo-unwell-energy-liquid-youth Opening Thoughts: From PMS to Skin care, Niche Brands Focus on Women Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in... Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in...

]]> http://www.beverage-digest.com/articles/1378 Tue, 17 Feb 2026 08:00:43 -0500 https://www.beverage-digest.com/articles/1378-opening-thoughts-february-17-2026 Noteworthy Launches: Beyond Meat. Prime. Nobull. Recover 180. Alani Nu. Celsius. Red Bull. Rockstar. Lucky Energy. Mountain Dew Baja The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s

]]> http://www.beverage-digest.com/articles/1373 Wed, 04 Feb 2026 10:26:31 -0500 https://www.beverage-digest.com/articles/1373-noteworthy-launches-beyond-meat-prime-nobull-recover-180-alani-nu-celsius-red-bull-rockstar-lucky-energy-mountain-dew-baja Opening Thoughts: Drive-Thru-Only Coffee and Coke's Costa Dilemma During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops. Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other. Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year. This is a familiar suburban trend across... During a recent trip to see family in Louisville, Kentucky, I saw firsthand the rapid rise of drive-thru-only coffee shops.

Cruising around the suburb where I spent many summers as a kid, I ran across a 7 Brew and a Scooter's within a half-mile of each other.

Since my last visit several years ago, 7 Brew has opened at least 10 locations and Scooter's at least eight in Louisville. Yet another fast-growing drive-thru chain, Dutch Bros, started moving into the city just last year.

This is a familiar suburban trend across...

]]> http://www.beverage-digest.com/articles/1366 Wed, 04 Feb 2026 10:16:52 -0500 https://www.beverage-digest.com/articles/1366-opening-thoughts-february-4-2026 Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine.... Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....

]]> http://www.beverage-digest.com/articles/1365 Wed, 14 Jan 2026 10:03:56 -0500 https://www.beverage-digest.com/articles/1365-noteworthy-launches-bodyarmor-sprite-monster-energy-poppi-phorm-energy-hunee-sanpellegrino Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ... Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

]]> http://www.beverage-digest.com/articles/1357 Mon, 22 Dec 2025 07:30:26 -0500 https://www.beverage-digest.com/articles/1357-noteworthy-launches-c4-performance-energy-shots-unwell-energy-lacroix-pineapple-coconut-playboy-energy Briefs: Bottled Water Results. Ultraprocessed Food Lawsuit. ISBT Brand Council. WHO Endorses GLP-1 Drugs. Prebiotic Pepsi Teaser. Johnny Cash Sues Coke A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1345 Wed, 03 Dec 2025 11:10:26 -0500 https://www.beverage-digest.com/articles/1345-briefs-bottled-water-results-ultraprocessed-food-lawsuit-isbt-brand-council-who-endorses-glp-1-drugs-prebiotic-pepsi-teaser-johnny-cash-sues-coke Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first... Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...

]]> http://www.beverage-digest.com/articles/1346 Wed, 03 Dec 2025 11:05:27 -0500 https://www.beverage-digest.com/articles/1346-noteworthy-launches-tractor-beverage-cappy-bubble-keurig-coffee-collective Noteworthy Product Launches: Red Bull. Monster. Phorm. Bloom. Gorgie. Slice. Cheerwine. Halfday. Lipton Hard Iced Tea Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension. Monster Beverage has added a passionfruit and citrus flavored... Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...

]]> http://www.beverage-digest.com/articles/1338 Wed, 19 Nov 2025 08:02:09 -0500 https://www.beverage-digest.com/articles/1338-noteworthy-product-launches-red-bull-monster-phorm-bloom-gorgie-slice-cheerwine-halfday-lipton-hard-iced-tea Noteworthy Launches: Syncron; Cycle; Unwell Hydration; Red Bull; Coke; Dr Pepper Mashups Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said... Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said...

]]> http://www.beverage-digest.com/articles/1330 Wed, 05 Nov 2025 09:45:16 -0500 https://www.beverage-digest.com/articles/1330-noteworthy-product-launches-syncron-cycle-unwell-hydration-red-bull-coke-dr-pepper-mashups NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies... Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...

]]> http://www.beverage-digest.com/articles/1326 Wed, 05 Nov 2025 09:00:35 -0500 https://www.beverage-digest.com/articles/1326-nacs-2025-c-store-operators-preview-next-years-beverage-innovation-bets Cover-Web.jpg Cover-Web.jpg Liquid Death.jpg Bang and Reign.jpg Ghost8.4Can.jpg BlackRifleGrapeX.jpg Reign.jpg RedBull.jpg Bang.jpg MonsterAmerica250.jpg FLRT.jpg MonsterZeroSugars.jpg C4.jpg Lipton.jpg Gatorade-Lower-Sugar.webp PepsiCoProtein.jpg BodyArmorCaffeine.jpg CokeCherryFloat.jpg PibbCan.jpg Pepsico to Launch Protein Trifecta in 2026 Using Propel, Muscle Milk, Starbucks Brands As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will... As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will...

]]> http://www.beverage-digest.com/articles/1320 Thu, 09 Oct 2025 06:42:01 -0400 https://www.beverage-digest.com/articles/1320-pepsico-to-launch-protein-trifecta-in-2026-using-propel-muscle-milk-starbucks-brands PepsiCo Protein.jpeg Gatorade Lower Sugar.jpeg PepsiCo Protein.jpeg PepsiCo Readies Dirty Mountain Dew Launch for Early 2026 PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ... PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...

]]> http://www.beverage-digest.com/articles/1315 Wed, 08 Oct 2025 07:50:51 -0400 https://www.beverage-digest.com/articles/1315-pepsico-readies-dirty-mountain-dew-launch-for-early-2026 Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout... Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...

]]> http://www.beverage-digest.com/articles/1319 Wed, 08 Oct 2025 07:50:48 -0400 https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water Noteworthy Launches: Poppi Cream Soda. Bulletproof Protein. Poppi has brought back its Cream Soda flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants. Bulletproof Coffee has launched ... Poppi has brought back its Cream Soda flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants.


Bulletproof Coffee has launched ...

]]> http://www.beverage-digest.com/articles/1311 Wed, 17 Sep 2025 10:38:14 -0400 https://www.beverage-digest.com/articles/1311-noteworthy-launches-poppi-cream-soda-bulletproof-protein Noteworthy Product Launches: Protein Mania: Unwell, Starbucks. Sparkling Ice. Oomee. Bloom. Säti PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains... PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains...

]]> http://www.beverage-digest.com/articles/1303 Mon, 08 Sep 2025 11:00:32 -0400 https://www.beverage-digest.com/articles/1303-noteworthy-product-launches-protein-mania-unwell-starbucks-sparkling-ice-oomee-bloom-sati PepsiCo Hands Over Energy Strategy to Celsius Holdings. Plus, Q&A PepsiCo Hands Over Energy Strategy to Celsius Holdings Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO. Q&A: US Beverage CEO Krishnan Discusses Deal Rationale Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced... PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...

]]> http://www.beverage-digest.com/articles/1298 Mon, 08 Sep 2025 11:00:24 -0400 https://www.beverage-digest.com/articles/1298-pepsico-hands-over-energy-strategy-to-celsius-holdings Territory Changes and Deals: Phorm Enters 7-Eleven. THC Investments. New Co-Packer Pittston. 7-Eleven to Add Stores. PepsiCo Drips at Regal. New PepsiCo Warehouse Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1290 Wed, 20 Aug 2025 11:14:55 -0400 https://www.beverage-digest.com/articles/1290-territory-changes-and-deals-phorm-enters-7-eleven-thc-investments-new-co-packer-pittston-7-eleven-to-add-stores-pepsico-drips-at-regal-new-pepsico-warehouse Noteworthy Launches: Danone Oikos. Vital Proteins. Trulieve. Allday Energy. Trolli + Dew. Wave Kids Danone has launched a yogurt-based drink for GLP-1 users and those pursuing weight loss called Oikos Fusion. The drink “is designed to support muscle maintenance and digestive health,” the company said. The drinks have ... Danone has launched a yogurt-based drink for GLP-1 users and those pursuing weight loss called Oikos Fusion. The drink “is designed to support muscle maintenance and digestive health,” the company said. The drinks have ...

]]> http://www.beverage-digest.com/articles/1293 Wed, 20 Aug 2025 11:06:48 -0400 https://www.beverage-digest.com/articles/1293-noteworthy-launches-danone-oikos-vital-proteins-trulieve-allday-energy-trolli-dew-wave-kids Noteworthy Launches: Liquid Death Energy. Gatorade Relax. Candy Lips Sodas Liquid Death has announced a Liquid Death Sparkling Energy drink to launch in January of next year. The drink will contain 100mg of caffeine per 12-ounce slim can. Flavors will be Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery. Can messaging will include “unextreme caffeine = 1 coffee” and “death to drowsy...” Liquid Death has announced a Liquid Death Sparkling Energy drink to launch in January of next year. The drink will contain 100mg of caffeine per 12-ounce slim can. Flavors will be Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery. Can messaging will include “unextreme caffeine = 1 coffee” and “death to drowsy...”

]]> http://www.beverage-digest.com/articles/1285 Wed, 06 Aug 2025 10:30:56 -0400 https://www.beverage-digest.com/articles/1285-noteworthy-launches-liquid-death-energy-gatorade-relax-candy-lips-sodas