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      <title>Territory Changes and Deals: Coke Canada. Refresco. AG Barr</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1379</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:44 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1379-territory-changes-and-deals-coke-canada-refresco-ag-barr</link>
    </item>
    <item>
      <title>Territory Changes and Deals: May 8, 2024</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat.. ]]>
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      <guid>http://www.beverage-digest.com/articles/1078</guid>
      <pubDate>Wed, 08 May 2024 08:25:37 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1078-territory-changes-and-deals-may-8-2024</link>
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      <title>Briefs: April 4, 2024</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1062</guid>
      <pubDate>Thu, 04 Apr 2024 08:40:33 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1062-briefs-april-4-2024</link>
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      <title>Briefs: March 20, 2024</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1054</guid>
      <pubDate>Wed, 20 Mar 2024 07:00:49 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1054-briefs-march-20-2024</link>
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      <title>Territory Changes and Deals: July 25, 2023</title>
      <description>Collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[Collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/912</guid>
      <pubDate>Tue, 25 Jul 2023 14:10:32 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/912-territory-changes-and-deals-july-25-2023</link>
    </item>
    <item>
      <title>Limited Diet Coke Test Replaces Aspartame With Plant-Based Sweeteners</title>
      <description>Coca-Cola is testing a Diet Coke variant in Minnesota sweetened with monk fruit and stevia instead of the artificial sweeter aspartame. The drink, packaged in 7.5-oz minicans, boasts the words “plant-based sweeteners” front and center under the Diet Coke logo. The can has a light green metallic look, instead of the...</description>
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        <![CDATA[Coca-Cola is testing a Diet Coke variant in Minnesota sweetened with monk fruit and stevia instead of the artificial sweeter aspartame. The drink, packaged in 7.5-oz minicans, boasts the words “plant-based sweeteners” front and center under the Diet Coke logo. The can has a light green metallic look, instead of the...]]>
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      <guid>http://www.beverage-digest.com/articles/864</guid>
      <pubDate>Wed, 19 Apr 2023 10:00:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/864-limited-diet-coke-test-replaces-aspartame-with-plant-based-sweeteners</link>
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      <title>Territory Changes and Deals: December 19, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[<p><span style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: 2; text-align: start; white-space: normal; widows: 2; word-spacing: 0px; display: inline !important; float: none;">A collection of key deals from around the industry so you don't miss a beat...</span></p>]]>
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      <guid>http://www.beverage-digest.com/articles/804</guid>
      <pubDate>Mon, 19 Dec 2022 08:50:52 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/804-territory-changes-and-deals-december-19-2022</link>
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      <title>Opening Thoughts: September 22, 2022</title>
      <description>Allow me to catch you up on plans for our Future Smarts conference on Dec. 5. Our return to New York City after two years of successful virtual shows promises to deliver an expert lineup as good as we’ve ever hosted. Just yesterday I confirmed our most recent speaker addition: Michael Del Pozzo, the new president and general manager for PepsiCo’s Gatorade Performance Portfolio. The unit includes Propel, Muscle Milk, Evolve plant-based protein shakes, and now Fast Twitch energy drink for athletes. We haven’t announced Del Pozzo’s appearance, so consider this a sneak peek. BodyArmor in recent years has re-ignited a category that had become sleepy. It’s now a free-for-all and Gatorade hasn’t backed away from...</description>
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        <![CDATA[<p>Allow me to catch you up on plans for our <a href="https://www.beverage-digest.com/fs2022">Future Smarts</a> conference on Dec. 5. Our return to New York City after two years of successful virtual shows promises to deliver an expert lineup as good as we&rsquo;ve ever hosted.</p>

<p>Just yesterday I confirmed our most recent speaker addition: Michael Del Pozzo, the new president and general manager for PepsiCo&rsquo;s Gatorade Performance Portfolio. The unit includes Propel, Muscle Milk, <a href="https://www.beverage-digest.com/articles/443-pepsico-leans-into-evolve-two-years-after-cytosport-acquisition">Evolve</a> plant-based protein shakes, and now <a href="https://www.beverage-digest.com/articles/730-pepsicos-gatorade-to-launch-200mg-caffeinated-energy-drink-for-athletes">Fast Twitch</a> energy drink for athletes. We haven&rsquo;t announced Del Pozzo&rsquo;s appearance, so consider this a sneak peek. BodyArmor in recent years has <a href="https://www.beverage-digest.com/articles/432-sports-drinks-sprint">re-ignited</a> a category that had become sleepy. It&rsquo;s now a free-for-all and Gatorade hasn&rsquo;t backed away from...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/752</guid>
      <pubDate>Thu, 22 Sep 2022 12:08:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/752-opening-thoughts-september-22-2022</link>
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      <title>Territory Changes and Deals: August 2, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>
]]>
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      <guid>http://www.beverage-digest.com/articles/707</guid>
      <pubDate>Tue, 02 Aug 2022 08:25:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/707-territory-changes-and-deals-august-2-2022</link>
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      <title>Briefs: August 2, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/709</guid>
      <pubDate>Tue, 02 Aug 2022 08:21:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/709-briefs-august-2-2022</link>
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      <title>Territory Changes and Deals: June 23, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/691</guid>
      <pubDate>Thu, 23 Jun 2022 09:52:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/691-territory-changes-and-deals-june-23-2022</link>
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      <title>Territory Changes and Deals: May 9, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/670</guid>
      <pubDate>Mon, 09 May 2022 08:33:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/670-territory-changes-and-deals-may-9-2022</link>
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      <title>Territory Changes and Deals: February 9, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/624</guid>
      <pubDate>Wed, 09 Feb 2022 10:53:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/624-territory-changes-and-deals-february-9-2022</link>
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    <item>
      <title>Briefs: November 2, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/588</guid>
      <pubDate>Tue, 02 Nov 2021 09:17:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/588-briefs-november-2-2021</link>
    </item>
    <item>
      <title>Territory Changes and Deals: November 2, 2021</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/586</guid>
      <pubDate>Tue, 02 Nov 2021 09:14:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/586-territory-changes-and-deals-november-2-2021</link>
    </item>
    <item>
      <title>Briefs: October 12, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/578</guid>
      <pubDate>Tue, 12 Oct 2021 09:37:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/578-briefs-october-12-2021</link>
    </item>
    <item>
      <title>Territory Changes and Deals: October 12, 2021</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/576</guid>
      <pubDate>Tue, 12 Oct 2021 09:35:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/576-territory-changes-and-deals-october-12-2021</link>
    </item>
    <item>
      <title>Briefs: September 1, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/516</guid>
      <pubDate>Wed, 01 Sep 2021 09:14:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/516-briefs-september-1-2021</link>
    </item>
    <item>
      <title>Territory Changes and Deals: July 15, 2021</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/489</guid>
      <pubDate>Thu, 15 Jul 2021 09:19:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/489-territory-changes-and-deals-july-15-2021</link>
    </item>
    <item>
      <title>Territory Changes and Deals: June 23, 2021</title>
      <description>A collection of key deals from around the industry so you don't miss a beat.</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/479</guid>
      <pubDate>Wed, 23 Jun 2021 12:20:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/479-territory-changes-and-deals-june-23-2021</link>
    </item>
    <item>
      <title>Briefs: April 30, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed.</description>
      <content:encoded>
        <![CDATA[<p>&nbsp;A collection of recent developments&nbsp;from around the industry to keep you up to speed.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/461</guid>
      <pubDate>Fri, 30 Apr 2021 09:20:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/461-briefs-april-30-2021</link>
    </item>
    <item>
      <title>Briefs: April 20, 2021</title>
      <description>A collection news items to keep you up to speed and connecting the dots.</description>
      <content:encoded>
        <![CDATA[<p>A collection news items to keep you up to speed and connecting the dots.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/454</guid>
      <pubDate>Tue, 20 Apr 2021 09:10:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/454-briefs-april-20-2021</link>
    </item>
    <item>
      <title>Territory Changes And Deals: March 18, 2021</title>
      <description>Latest deals and territory changes to keep you up to date.</description>
      <content:encoded>
        <![CDATA[<p>Latest deals and territory changes to keep you up to date.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/438</guid>
      <pubDate>Thu, 18 Mar 2021 08:30:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/438-territory-changes-and-deals-march-18-2021</link>
    </item>
    <item>
      <title>Briefs: March 3, 2021</title>
      <description>Collection of recent news items to keep you up to speed on what's most important ...</description>
      <content:encoded>
        <![CDATA[<p>Collection of recent news items to keep you up to speed on what&#39;s most important ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/430</guid>
      <pubDate>Wed, 03 Mar 2021 00:00:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/430-briefs-march-3-2021</link>
    </item>
    <item>
      <title>Coke, PepsiCo See Improving 2021 Consumer Environment Amid Vaccinations</title>
      <description>Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...</description>
      <content:encoded>
        <![CDATA[<p>Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/413</guid>
      <pubDate>Wed, 17 Feb 2021 15:01:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/413-coke-pepsico-see-improving-2021-consumer-environment-amid-vaccinations</link>
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      <title>PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise</title>
      <description>Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...</description>
      <content:encoded>
        <![CDATA[Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/406</guid>
      <pubDate>Wed, 03 Feb 2021 08:55:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/406-pepsico-goes-beyond-meat-in-search-of-plant-based-foods-expertise</link>
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      <title>Briefs: January 19, 2021</title>
      <description>A collection of news briefs to keep you up to speed on the developments you missed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of news briefs to keep you up to speed on the developments you missed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/402</guid>
      <pubDate>Tue, 19 Jan 2021 15:57:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/402-briefs-january-19-2021</link>
    </item>
    <item>
      <title>Territory Changes and Deals: September 11, 2020</title>
      <description>Unilever has agreed to acquire Liquid IV, the maker of a powdered electrolyte drink for oral rehydration... plus, a fast-paced collection of other industry deals both in the US and abroad.</description>
      <content:encoded>
        <![CDATA[<p>Unilever has agreed to acquire Liquid IV, the maker of a powdered electrolyte drink for oral rehydration... plus, a fast-paced collection of other industry deals both in the US and abroad.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/338</guid>
      <pubDate>Fri, 11 Sep 2020 08:35:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/338-territory-changes-and-deals-september-11-2020</link>
    </item>
    <item>
      <title>Briefs: September 11, 2020</title>
      <description>Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.</description>
      <content:encoded>
        <![CDATA[<p>Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace &ldquo;Brewing.&rdquo;&nbsp; &nbsp;Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/336</guid>
      <pubDate>Fri, 11 Sep 2020 08:26:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/336-briefs-september-11-2020</link>
    </item>
    <item>
      <title>Coke Announces Massive Global Restructure</title>
      <description>Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...</description>
      <content:encoded>
        <![CDATA[<p>Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/327</guid>
      <pubDate>Fri, 28 Aug 2020 07:35:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/327-coke-announces-massive-global-restructure</link>
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