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      <title>Territory Changes and Deals: Coke India. Throne. Reyes Coke. Buffalo Rock. Ryl Tea. El Jefe</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1422</guid>
      <pubDate>Thu, 04 Jun 2026 11:15:08 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1422-territory-changes-and-deals-coke-india-throne-reyes-coke-buffalo-rock-ryl-tea-el-jefe</link>
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    <item>
      <title>Territory Changes and Deals: KDP. Poppi. Olipop. Coke Consolidated. Brown-Forman. PepsiCo. Swoon. ReLid. Gorgie</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1414</guid>
      <pubDate>Fri, 15 May 2026 07:30:47 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1414-territory-changes-and-deals-kdp-poppi-olipop-coke-consolidated-brown-forman-pepsico-swoon-relid-gorgie</link>
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      <title>Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1406</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:51 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1406-territory-changes-and-deals-carlsberg-brown-forman-keurig-dr-pepper-big-geyser-coke-consolidated-nestle-7-eleven-hopwtr-suja-coca-cola</link>
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      <title>Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1408</guid>
      <pubDate>Thu, 23 Apr 2026 13:06:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz</link>
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    <item>
      <title>Noteworthy Launches: Gatorade. Powerade. Costco Energy. Primo Saratoga. Path Sports. Elmhurst Protein. Dunkin'. Bubly Wine. Simply Spiked. Crooked Pop. Super Lyte.</title>
      <description>GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...</description>
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        <![CDATA[<p><strong>GATORADE INNOVATION. NEW PRODUCT TEASED.</strong> At the Expo West show earlier this month, PepsiCo teased a new product called ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1398</guid>
      <pubDate>Wed, 25 Mar 2026 10:00:55 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1398-noteworthy-launches-gatorade-powerade-costco-energy-primo-saratoga-path-sports-elmhurst-protein-dunkin-bubly-wine-simply-spiked-crooked-pop-super-lyte</link>
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      <title>Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&amp;A</title>
      <description>Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?</description>
      <content:encoded>
        <![CDATA[<p>Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the <a href="/ext/resources/data/2026/data-2026-04/Energy-Green-Sheet-%28FY-2025%29.pdf" target="_blank">Green Sheet</a> with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate <a href="https://drinkphx.com/products/blueberry-lemonade">PHX</a>?</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1383</guid>
      <pubDate>Thu, 05 Mar 2026 07:20:23 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a</link>
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      <title>Elliott’s PepsiCo Investment Pays Despite Refranchising Snub</title>
      <description>2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...</description>
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        <![CDATA[
<h3>2025 CSD Category and Brand Performance at US Retail: <em>Green Sheet</em></h3>

<p>PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1375</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:41 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub</link>
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      <title>People: Coke. KDP. Celsius. PepsiCo. Caliwater. Chlorophyll Water. Kroger. Jackson Family Wines</title>
      <description>The latest industry executive moves to keep you in the know...</description>
      <content:encoded>
        <![CDATA[The latest industry executive moves to keep you in the know...]]>
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      <guid>http://www.beverage-digest.com/articles/1380</guid>
      <pubDate>Tue, 17 Feb 2026 08:00:38 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1380-people-coke-kdp-celsius-pepsico-caliwater-chlorophyll-water-kroger-jackson-family-wines</link>
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      <title>Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard</title>
      <description>Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...</description>
      <content:encoded>
        <![CDATA[<p>Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1369</guid>
      <pubDate>Wed, 04 Feb 2026 10:25:19 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard</link>
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    <item>
      <title>Briefs: PepsiCo Q4 Results. Super Bowl Ads. Cane Sugar Coke. Coke's Quincey Pops Top. Dr Pepper Viral Jingle. Jack &amp; Coke Slims. Non-UPF Spindrift. GLP-1 Study Ping Pong.</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1372</guid>
      <pubDate>Wed, 04 Feb 2026 10:10:58 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1372-briefs-pepsico-q4-results-super-bowl-ads-cane-sugar-coke-cokes-quincey-pops-top-dr-pepper-viral-jingle-jack-and-coke-slims-non-upf-spindrift-glp-1-study-ping-pong</link>
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      <title>FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation</title>
      <description>Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...</description>
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        <![CDATA[<p>Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1359</guid>
      <pubDate>Wed, 14 Jan 2026 10:04:39 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1359-fs25-recap-coke-pepsi-bottlers-chart-path-forward-amid-industry-transformation</link>
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      <title>MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages</title>
      <description>The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.</description>
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        <![CDATA[<p>The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1358</guid>
      <pubDate>Wed, 14 Jan 2026 10:02:12 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1358-food-policy-revamped-us-dietary-guidelines-get-harder-for-beverages</link>
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      <title>Analysis: Congress Closes Loophole That Led to Hemp-Based THC Drinks</title>
      <description>Legal Expert Doesn’t Expect Pending Ban to Kill Fast-Growing Hemp THC Sector The agreement to open the US government last week included a potential beverage industry casualty — hemp-based THC drinks. As part of the deal, Congress and President Donald Trump closed a loophole embedded in the 2018 agriculture act that previously legalized hemp farming. Last week’s law will effectively ban hemp-based THC drinks a year from now, following a grace period. The loophole in the 2018 act has unintentionally led to the proliferation of ready-to-drink canned beverages infused with psychoactive hemp-based THC, mostly by way of a cannabinoid called Delta-9. Manufacturers have...</description>
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        <![CDATA[<h3>Legal Expert Doesn’t Expect Pending Ban to Kill Fast-Growing Hemp THC Sector</h3>
<p>The agreement to open the US government last week included a potential beverage industry casualty — hemp-based THC drinks. As part of the deal, Congress and President Donald Trump closed a <a href="https://www.beverage-digest.com/articles/1233-whats-behind-us-surge-of-thc-beverage-launches">loophole</a> embedded in the 2018 agriculture act that previously legalized hemp farming. Last week’s law will effectively ban hemp-based THC drinks a year from now, following a grace period. The loophole in the 2018 act has unintentionally led to the proliferation of ready-to-drink canned beverages infused with psychoactive hemp-based THC, mostly by way of a cannabinoid called Delta-9. <a href="https://www.beverage-digest.com/articles/1269-emerging-category-hemp-beverage-expo-highlights-thc-green-rush-risks-opposition">Manufacturers</a> have...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1332</guid>
      <pubDate>Wed, 19 Nov 2025 08:44:53 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1332-analysis-congress-closes-loophole-that-led-to-hemp-based-thc-drinks</link>
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      <title>Noteworthy Product Launches: Red Bull. Monster. Phorm. Bloom. Gorgie. Slice. Cheerwine. Halfday. Lipton Hard Iced Tea</title>
      <description>Red Bull has launched a Fuji Apple &amp; Ginger flavor as its most recent Winter Edition extension. Monster Beverage has added a passionfruit and citrus flavored...</description>
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        <![CDATA[<p><strong>Red Bull</strong> has launched a <strong>Fuji Apple & Ginger</strong> flavor as its most recent Winter Edition extension.</p>
<p>Monster Beverage has added a passionfruit and citrus flavored...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1338</guid>
      <pubDate>Wed, 19 Nov 2025 08:02:09 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1338-noteworthy-product-launches-red-bull-monster-phorm-bloom-gorgie-slice-cheerwine-halfday-lipton-hard-iced-tea</link>
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      <title>Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water</title>
      <description>Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</description>
      <content:encoded>
        <![CDATA[<p>Diet Coke is capitalizing on its current <a href="https://www.beverage-digest.com/articles/1274-briefs-ingredient-transparency-who-seeks-taxes-pepsi-aussie-sugar-cut-diet-cola-moment">social media renaissance</a> by bringing back <strong>Diet Coke Lime,</strong> complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1319</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:48 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water</link>
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      <title>Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV.</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
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        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
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      <guid>http://www.beverage-digest.com/articles/1316</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:05 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1316-territory-changes-and-deals-manna-closes-nor-cal-bain-costa-liquid-death-big-geyser-heartland-equipment-auction-tractor-aeg-heineken-slimfast-clean-simple-eats-danone-gstv</link>
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      <title>Territory Changes and Deals: Nutrabolt + Bloom. Coke's Red Tree + Sazerac. Niagara + Silver Springs. Red Bull, Ball, Rauch Collaborate. Coke Canada Investment. Coke Florida Strategy. KDP + Cove</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
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        <![CDATA[A collection of key deals from around the industry so you don't miss a beat...]]>
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      <guid>http://www.beverage-digest.com/articles/1308</guid>
      <pubDate>Wed, 17 Sep 2025 10:50:12 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1308-territory-changes-and-deals-nutrabolt-bloom-cokes-red-tree-sazerac-niagara-silver-springs-red-bull-ball-rauch-collaborate-coke-canada-investment-coke-florida-strategy-kdp-cove</link>
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      <title>Wall Street Analysts Explore Declining U.S. Alcohol Beverage Consumption</title>
      <description>Bernstein Report Concludes Mixed Bag of Cyclical and Structural Concerns at Play In a new report, beverage analysts at Jefferies conclude alcohol moderation among US consumers has less to do with changing habits than with changing wallets. In a survey of ...</description>
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        <![CDATA[<h3>Bernstein Report Concludes Mixed Bag of Cyclical and Structural Concerns at Play</h3>

<p>In a new report, beverage analysts at Jefferies conclude alcohol moderation among US consumers has less to do with changing habits than with changing wallets. In a survey of ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1306</guid>
      <pubDate>Wed, 17 Sep 2025 10:40:01 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1306-wall-street-analysts-explore-declining-us-alcohol-beverage-consumption</link>
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      <title>Opening Thoughts: Monster Co-founder Sacks to Receive Beverage Digest Visionary Award</title>
      <description>Besides being beverage industry icons, what will the late PepsiCo veteran Don Kendall, the late Coca-Cola veteran Don Keough, and Monster Beverage Co-founder Rodney Sacks soon have in common? All three will have received Beverage Digest’s Visionary Award. I will be honored to present Rodney with our highest award during the Future Smarts conference in New York on Dec. 15. He and I will then sit down for an on-stage conversation about...</description>
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        <![CDATA[<p>Besides being beverage industry icons, what will the late PepsiCo veteran Don Kendall, the late Coca-Cola veteran Don Keough, and Monster Beverage Co-founder Rodney Sacks soon have in common? All three will have received Beverage Digest’s Visionary Award.</p>

<p>I will be honored to present Rodney with our highest award during the Future Smarts conference in New York on Dec. 15. He and I will then sit down for an on-stage conversation about...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1289</guid>
      <pubDate>Wed, 20 Aug 2025 11:13:14 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1289-opening-thoughts-august-20-2025</link>
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      <title>New Poll Shows More Consumers Shunning Booze</title>
      <description>Lower Drinking Rates Opportunity for Non-Alcohol Producers? A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...</description>
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        <![CDATA[<h3>Lower Drinking Rates Opportunity for Non-Alcohol Producers?</h3>

<p>A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1288</guid>
      <pubDate>Wed, 20 Aug 2025 11:09:09 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1288-new-poll-shows-more-consumers-shunning-booze</link>
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      <title>Hemp-Based THC Drinks to Benefit C-Store Channel, Experts Say</title>
      <description>Convenience stores offer the fastest and most effective retail path for the rapidly growing market of hemp-based THC drinks, an industry advocate told participants at the Hemp Beverage...</description>
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        <![CDATA[Convenience stores offer the fastest and most effective retail path for the rapidly growing market of hemp-based THC drinks, an industry advocate told participants at the Hemp Beverage...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1279</guid>
      <pubDate>Wed, 06 Aug 2025 10:30:06 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1279-hemp-based-thc-drinks-to-benefit-c-store-channel-experts-say</link>
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      <title>Noteworthy Launches: PHX. Fiji Water. Celsius. Dew Radler. Liquid I.V.</title>
      <description>One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...</description>
      <content:encoded>
        <![CDATA[<p>One 11 Brands has launched a new “hydration energy drink” called <strong>PHX</strong>. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1275</guid>
      <pubDate>Tue, 15 Jul 2025 10:00:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1275-noteworthy-launches-phx-fiji-water-celsius-dew-radler-liquid-iv</link>
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      <title>Q&amp;A: Spindrift CEO Drops Hard Seltzer. Plans Product Test in New Category</title>
      <description>Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now. Sees Methodical Build for Brand’s Modern Soda Entry. Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ...</description>
      <content:encoded>
        <![CDATA[

<h3>Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now.</h3>

<h3>Sees Methodical Build for Brand’s Modern Soda Entry.</h3>


<p>Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1259</guid>
      <pubDate>Wed, 02 Jul 2025 12:56:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1259-q-and-a-new-spindrift-ceo-drops-hard-seltzer-to-focus-on-core-juice-infused-sparkler</link>
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      <title>Noteworthy Product Launches: Phorm Energy; Diet Cherry Coke; Slice Cherry Cola; Throne Sport Lattes; Ryse Protein</title>
      <description>Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The zero sugar drinks include...</description>
      <content:encoded>
        <![CDATA[<p>Anheuser-Busch InBev has launched <strong>Phorm Energy</strong> online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The zero sugar drinks include...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1258</guid>
      <pubDate>Wed, 18 Jun 2025 11:15:47 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1258-noteworthy-product-launches-june-18-2025</link>
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      <title>Noteworthy Launches: Sprite+Tea, Biolyte, Danone, Don't Quit, Topo Chico, Ryl Tea, Jolene, Bubbl'r, Vitaminwater, Meli</title>
      <description>Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.Biolyte hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....</description>
      <content:encoded>
        <![CDATA[<p>Coca-Cola has launched <strong>Sprite + Tea</strong>, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.<p><strong>Biolyte&nbsp;</strong>hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....</p></p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1249</guid>
      <pubDate>Thu, 22 May 2025 07:54:44 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1249-noteworthy-launches-may-22-2025</link>
    </item>
    <item>
      <title>Briefs</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1239</guid>
      <pubDate>Thu, 01 May 2025 10:30:14 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1239-briefs-may-1-2025</link>
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    <item>
      <title>Noteworthy Launches: Gut Soda Entries; Protein Sodas; Sprite Chill; Ghost Hydration; Electrolit; Red Bull; Ohy Hydrogen Water; SanPellegrino; Crystal Light Vodka Refreshers; Vita Coco, Pez KXR</title>
      <description>As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...</description>
      <content:encoded>
        <![CDATA[<p>As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include <strong>Popwell</strong> by Talking Rain, <strong>Bloom Pop</strong> by Keurig Dr Pepper partner brand Bloom Nutrition, and <strong>Daytrip Prebiotic Soda</strong> by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1219</guid>
      <pubDate>Tue, 11 Mar 2025 08:00:27 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1219-noteworthy-launches-march-11-2025</link>
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    <item>
      <title>Noteworthy Product Launches: KDP Flavor Extensions, Simply Spiked Bold, and More</title>
      <description>Keurig Dr Pepper has announced several launches in addition to the rollout of new permanent flavor Dr Pepper Blackberry. They are 7Up Tropical, Snapple Peach Tea &amp; Lemonade, Bai Simbu Strawberry and Bai Shala Coconut Strawberry, A&amp;W Ice Cream Sundae, and RC Cola Zero Sugar. (For more on brand Dr Pepper’s success in recent decades, listen to BD’s newest Episode 21 of the Breeze podcast HERE.) Molson Coors has now launched a Simply Spiked Bold variant of the flavored malt beverage marketed under a brand license from...</description>
      <content:encoded>
        <![CDATA[<p>Keurig Dr Pepper has announced several launches in addition to the rollout of new permanent flavor <strong>Dr Pepper Blackberry</strong>. They are <strong>7Up Tropical</strong>, <strong>Snapple Peach Tea & Lemonade</strong>, <strong>Bai Simbu Strawberry</strong> and <strong>Bai Shala Coconut Strawberry</strong>, <strong>A&W Ice Cream Sundae</strong>, and <strong>RC Cola Zero Sugar</strong>. (For more on brand Dr Pepper’s success in recent decades, listen to BD’s newest Episode 21 of the Breeze podcast <a href="https://www.beverage-digest.com/the_breeze">HERE</a>.)</p>

<div class="insert"><img class="round" height="100%" src="http://www.beverage-digest.com//ext/resources/Issue-2025-03/KDP-Launches.jpg"></div>

<br>

<div class="insertR-med"><img class="round" height="100%" src="http://www.beverage-digest.com//ext/resources/Issue-2025-03/Simply-Spiked-Bold.jpg"></div>

<br>


<p>Molson Coors has now launched a <strong>Simply Spiked Bold</strong> variant of the flavored malt beverage marketed under a brand license from...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1211</guid>
      <pubDate>Tue, 18 Feb 2025 07:50:51 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1211-noteworthy-product-launches-february-18-2025</link>
    </item>
    <item>
      <title>Territory Changes and Deals: Boxed Water, Fever Tree, and More</title>
      <description>Collection of key deals from around the industry so you don't miss a beat..</description>
      <content:encoded>
        <![CDATA[Collection of key deals from around the industry so you don't miss a beat..]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1208</guid>
      <pubDate>Tue, 18 Feb 2025 07:50:02 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1208-territory-changes-and-deals-february-18-2025</link>
    </item>
    <item>
      <title>Briefs: PepsiCo Results, Tariff Watch, Monster Succession, SNAP Soda Bill, GLP-1, and More</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/1201</guid>
      <pubDate>Tue, 04 Feb 2025 10:35:14 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1201-briefs-pepsico-results-tariff-watch-monster-succession-snap-soda-bill-glp-1-and-more</link>
    </item>
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