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    <title>Sustainability</title>
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      <title>Briefs: Coke Freestyle. SNAP Restrictions. Coke NE Fights. Trump on Marijuana. Tabaholics. Microplastics. PET Recycling. Coke Ukraine Hit, Says NYT. Diet Coke India</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1416</guid>
      <pubDate>Fri, 15 May 2026 07:30:41 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1416-briefs-coke-freestyle-snap-restrictions-coke-ne-fights-trump-on-marijuana-tabaholics-microplastics-pet-recycling-coke-ukraine-hit-says-nyt-diet-coke-india</link>
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      <title>FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year</title>
      <description>UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More Shares Thoughts on Federal Mid-Term Elections It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new</description>
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        <![CDATA[<h3>UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More</h3>

<h3>Shares Thoughts on Federal Mid-Term Elections</h3>

<p>It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1353</guid>
      <pubDate>Mon, 22 Dec 2025 07:31:52 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1353-fs25-american-beverage-ceo-keane-unpacks-challenging-policy-year</link>
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      <title>Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water</title>
      <description>Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</description>
      <content:encoded>
        <![CDATA[<p>Diet Coke is capitalizing on its current <a href="https://www.beverage-digest.com/articles/1274-briefs-ingredient-transparency-who-seeks-taxes-pepsi-aussie-sugar-cut-diet-cola-moment">social media renaissance</a> by bringing back <strong>Diet Coke Lime,</strong> complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1319</guid>
      <pubDate>Wed, 08 Oct 2025 07:50:48 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water</link>
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      <title>Briefs: Stocks 1H '25. Analyst Sees Grocery Recession. 'Every Bottle Back' Update. Policy: Alcohol Guidelines, Texas Dye Warning and Hemp THC Action.</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1265</guid>
      <pubDate>Wed, 02 Jul 2025 12:24:01 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1265-briefs-july-2-2025</link>
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      <title>Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper</title>
      <description>Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor &amp; Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025...</description>
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        <![CDATA[<p>Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1215</guid>
      <pubDate>Tue, 11 Mar 2025 08:16:26 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1215-future-smarts-24</link>
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      <title>Noteworthy Launches: Snapple, Dunkin' Spiked, Langers Cola, LumiCup, Cheerwine Holiday Ale</title>
      <description>Keurig Dr Pepper has added Snapple Zero Sugar Peach Tea to fountain drink dispensers at 7-Eleven, Speedway, and Stripes convenience stores nationwide. Dunkin’ has added a limited-edition Peppermint Mocha flavor to its line of Dunkin’ Spiked Iced Coffees. The canned hard coffee drink, which contains 6% alcohol by volume, will be available at grocery and package stores across 28 states during the holiday season....</description>
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        <![CDATA[<p>Keurig Dr Pepper has added <strong>Snapple Zero Sugar Peach Tea</strong> to fountain drink dispensers at 7-Eleven, Speedway, and Stripes convenience stores nationwide.</p>
<p>Dunkin’ has added a limited-edition Peppermint Mocha flavor to its line of <strong>Dunkin’ Spiked Iced Coffees</strong>. The canned hard coffee drink, which contains 6% alcohol by volume, will be available at grocery and package stores across 28 states during the holiday season....</p>
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      <guid>http://www.beverage-digest.com/articles/1178</guid>
      <pubDate>Mon, 25 Nov 2024 07:48:35 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1178-noteworthy-launches-snapple-dunkin-spiked-langers-cola-lumicup-cheerwine-holiday-ale</link>
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      <title>Noteworthy Launches: June 20, 2024</title>
      <description>Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...</description>
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        <![CDATA[<p>Sparkling water brand <strong>Nixie</strong> has launched a line of <strong>organic zero sugar sodas</strong> sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/1100</guid>
      <pubDate>Thu, 20 Jun 2024 07:46:48 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1100-noteworthy-launches-june-20-2024</link>
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      <title>Briefs: Minnesota EPR, Coke Insights Platform, Liquid Death Jet Giveaway, Jones Soda Adds Minicans, and More</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1091</guid>
      <pubDate>Thu, 06 Jun 2024 09:29:10 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1091-briefs-june-6-2024</link>
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      <title>Briefs: April 4, 2024</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1062</guid>
      <pubDate>Thu, 04 Apr 2024 08:40:33 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/1062-briefs-april-4-2024</link>
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      <title>Briefs: December 19, 2023</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/1007</guid>
      <pubDate>Mon, 18 Dec 2023 08:57:01 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/1007-briefs-december-19-2023</link>
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      <title>Silicon Valley Start-Up Uses Tech and Gamification to Boost rPet Supply</title>
      <description>Enjoy this complementary article. A free registration is required. Register here. Coca-Cola and PepsiCo have gotten in on the early stages of a Silicon Valley startup looking to revolutionize the collection of used plastic and aluminum beverage packages at a time when US recycling rates remain persistently low. Coca-Cola highlighted its partnership with Santa Clara, California-based...</description>
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        <![CDATA[Enjoy this complementary article. <p><br></p><p>A free registration is required. Register <a href="https://www.beverage-digest.com/user/login">here</a>. </p><p><br></p><p>Coca-Cola and PepsiCo have gotten in on the early stages of a Silicon Valley startup looking to revolutionize the collection of used plastic and aluminum beverage packages at a time when US recycling rates remain persistently low. Coca-Cola highlighted its partnership with Santa Clara, California-based...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/999</guid>
      <pubDate>Fri, 01 Dec 2023 08:30:09 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/999-silicon-valley-start-up-uses-tech-and-gamification-to-boost-rpet-supply-complimentary</link>
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      <title>Silicon Valley Start-Up Uses Tech and Gamification to Boost rPet Supply</title>
      <description>Coca-Cola and PepsiCo have gotten in on the early stages of a Silicon Valley startup looking to revolutionize the collection of used plastic and aluminum beverage packages at a time when US recycling rates remain persistently low. Coca-Cola highlighted its partnership with Santa Clara, California-based...</description>
      <content:encoded>
        <![CDATA[<p>Coca-Cola and PepsiCo have gotten in on the early stages of a Silicon Valley startup looking to revolutionize the collection of used plastic and aluminum beverage packages at a time when US recycling rates remain persistently low. Coca-Cola highlighted its partnership with Santa Clara, California-based...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/993</guid>
      <pubDate>Thu, 30 Nov 2023 08:30:09 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/993-silicon-valley-start-up-uses-tech-and-gamification-to-boost-rpet-supply</link>
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      <title>New American Beverage CEO Ready to ‘Keep Building’ on Successes</title>
      <description>When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...</description>
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        <![CDATA[	<p>When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/944</guid>
      <pubDate>Thu, 14 Sep 2023 08:41:53 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/944-new-american-beverage-ceo-ready-to-keep-building-on-successes</link>
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      <title>Briefs: May 10, 2023</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...]]>
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      <guid>http://www.beverage-digest.com/articles/876</guid>
      <pubDate>Wed, 10 May 2023 14:16:03 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/876-briefs-may-10-2023</link>
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      <title>Hoist Looks for Capital to Make Timely Retail Push</title>
      <description>’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus. Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...</description>
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        <![CDATA[<h3>’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.</h3>

<p>Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/829</guid>
      <pubDate>Thu, 16 Feb 2023 13:10:45 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/829-hoist-looks-for-capital-to-make-timely-retail-push</link>
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      <title>Briefs: February 1, 2023</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[A collection of recent developments from around the industry to keep you up to speed...

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      <guid>http://www.beverage-digest.com/articles/823</guid>
      <pubDate>Wed, 01 Feb 2023 10:00:46 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/823-briefs-february-1-2023</link>
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      <title>Briefs: December 19, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[<p><span style="color: rgb(0, 0, 0); letter-spacing: normal; orphans: 2; text-align: start; white-space: normal; widows: 2; word-spacing: 0px; display: inline !important; float: none;">A collection of recent developments from around the industry to keep you up to speed...</span></p>]]>
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      <guid>http://www.beverage-digest.com/articles/806</guid>
      <pubDate>Mon, 19 Dec 2022 08:07:38 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/806-briefs-december-19-2022</link>
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      <title>Briefs: September 22, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/751</guid>
      <pubDate>Thu, 22 Sep 2022 12:08:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/751-briefs-september-22-2022</link>
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      <title>Briefs: September 7, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/734</guid>
      <pubDate>Wed, 07 Sep 2022 01:00:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/734-briefs-september-7-2022</link>
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      <title>Closer Look: Air Up Promises “Scent-Flavored” Water</title>
      <description>BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...</description>
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        <![CDATA[<p>BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called &ldquo;retronasal smell,&rdquo; this way: &ldquo;The flavored air travels from your mouth up to your olfactory center, where it&rsquo;s perceived as flavor.&rdquo; From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...</p>
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      <guid>http://www.beverage-digest.com/articles/715</guid>
      <pubDate>Thu, 18 Aug 2022 12:00:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/715-closer-look-air-up-promises-scent-flavored-water</link>
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      <title>Briefs: August 2, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/709</guid>
      <pubDate>Tue, 02 Aug 2022 08:21:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/709-briefs-august-2-2022</link>
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      <title>Opening Thoughts: June 7, 2022</title>
      <description>You’ll note an extreme focus on carbonated soft drink pricing in today’s newsletter. That’s because there is no shortage of news, and soft drinks remain a massive and profitable category for US manufacturers and retailers. On page 7, bottlers discuss the recent Memorial Day holiday weekend and how soda consumers and retailers are responding to higher list prices and fewer “hot” promotional deals. BD shares what we learned from an informal survey. The news so far is positive, even if precarious. On page 10, we publish our annual soft drink concentrate pricing review, which reflects the inflationary environment facing the industry and its stakeholders. Increases for major soda brands like Coca- Cola, PepsiCo, and Dr Pepper as high as...</description>
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        <![CDATA[<p>You&rsquo;ll note an extreme focus on carbonated soft drink pricing in today&rsquo;s newsletter. That&rsquo;s because there is no shortage of news, and soft drinks remain a massive and profitable category for US manufacturers and retailers.</p>

<p>On page 7, bottlers discuss the recent Memorial Day holiday weekend and how soda consumers and retailers are responding to higher list prices and fewer &ldquo;hot&rdquo; promotional deals. BD shares what we learned from an informal survey. The news so far is positive, even if precarious.</p>

<p>On page 10, we publish our annual soft drink concentrate pricing review, which reflects the inflationary environment facing the industry and its stakeholders. Increases for major soda brands like Coca- Cola, PepsiCo, and Dr Pepper as high as...</p>
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      <guid>http://www.beverage-digest.com/articles/684</guid>
      <pubDate>Tue, 07 Jun 2022 11:59:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/684-opening-thoughts-june-7-2022</link>
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      <title>Briefs: June 7, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
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        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
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      <guid>http://www.beverage-digest.com/articles/683</guid>
      <pubDate>Tue, 07 Jun 2022 11:58:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/683-briefs-june-7-2022</link>
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      <title>Coca-Cola Southwest Beverages Tests Returnable Glass Bottles in Texas</title>
      <description>Since late last year, Coca-Cola Southwest Beverages has run a pilot test in El Paso, Texas to determine whether the returnable glass bottle can work once again in the US. The reusable package remains a staple in some emerging Coca-Cola markets around world, providing affordability for consumers and flexibility for bottlers. BD visited El Paso this week to get an up-close look at the pilot project.</description>
      <content:encoded>
        <![CDATA[<p>Since late last year, Coca-Cola Southwest Beverages has run a pilot test in El Paso, Texas to determine whether the returnable glass bottle can work once again in the US. The reusable package remains a staple in some emerging Coca-Cola markets around world, providing affordability for consumers and flexibility for bottlers. BD visited El Paso this week to get an up-close look at the pilot project.</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/677</guid>
      <pubDate>Tue, 07 Jun 2022 11:45:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/677-coca-cola-southwest-beverages-tests-returnable-glass-bottles-in-texas</link>
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        <media:title type="plain">2-lead-alt</media:title>
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    <item>
      <title>Opening Thoughts: May 16, 2022</title>
      <description>The return to restaurants in 2021, following pandemic lockdowns the year before, helped generate good news as you will see in today’s special issue and BD’s newly released Fact Book 27th Edition. All major beverage categories, including carbonated soft drinks, posted...</description>
      <content:encoded>
        <![CDATA[<p>The return to restaurants in 2021, following pandemic lockdowns the year before, helped generate good news as you will see in today&rsquo;s special issue and BD&rsquo;s newly released Fact Book 27th Edition.</p>

<p>All major beverage categories, including carbonated soft drinks, posted...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/675</guid>
      <pubDate>Mon, 16 May 2022 08:43:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/675-opening-thoughts-may-16-2022</link>
    </item>
    <item>
      <title>Briefs: May 9, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/672</guid>
      <pubDate>Mon, 09 May 2022 08:35:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/672-briefs-may-9-2022</link>
    </item>
    <item>
      <title>Territory Changes and Deals: May 9, 2022</title>
      <description>A collection of key deals from around the industry so you don't miss a beat...</description>
      <content:encoded>
        <![CDATA[<p>A collection of key deals from around the industry so you don&#39;t miss a beat...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/670</guid>
      <pubDate>Mon, 09 May 2022 08:33:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/670-territory-changes-and-deals-may-9-2022</link>
    </item>
    <item>
      <title>Briefs: February 9, 2022</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/626</guid>
      <pubDate>Wed, 09 Feb 2022 10:55:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/626-briefs-february-9-2022</link>
    </item>
    <item>
      <title>Briefs: November 17, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/600</guid>
      <pubDate>Wed, 17 Nov 2021 08:57:00 -0500</pubDate>
      <link>https://www.beverage-digest.com/articles/600-briefs-november-17-2021</link>
    </item>
    <item>
      <title>Briefs: November 2, 2021</title>
      <description>A collection of recent developments from around the industry to keep you up to speed...</description>
      <content:encoded>
        <![CDATA[<p>A collection of recent developments from around the industry to keep you up to speed...</p>]]>
      </content:encoded>
      <guid>http://www.beverage-digest.com/articles/588</guid>
      <pubDate>Tue, 02 Nov 2021 09:17:00 -0400</pubDate>
      <link>https://www.beverage-digest.com/articles/588-briefs-november-2-2021</link>
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