Brands https://www.beverage-digest.com/rss en-us Coca-Cola Flagship Gains Ground in Q1 After Tough 2025 [Green Sheet] Trends for Coca-Cola’s carbonated soft drink portfolio and its flagship Coca-Cola at US retail improved during the first quarter of this year after a surprising pullback by Hispanic consumers last year. Coke’s CSD portfolio posted volume and dollar sales gains of... Trends for Coca-Cola’s carbonated soft drink portfolio and its flagship Coca-Cola at US retail improved during the first quarter of this year after a surprising pullback by Hispanic consumers last year. Coke’s CSD portfolio posted volume and dollar sales gains of...

]]> http://www.beverage-digest.com/articles/1420 Thu, 04 Jun 2026 11:11:28 -0400 https://www.beverage-digest.com/articles/1420-coca-cola-flagship-gains-ground-in-q1-after-tough-2025-green-sheet Inside PepsiCo's 13-oz PET Affordability Strategy PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt. PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

]]> http://www.beverage-digest.com/articles/1419 Thu, 04 Jun 2026 11:06:58 -0400 https://www.beverage-digest.com/articles/1419-inside-pepsicos-13-oz-pet-affordability-strategy Cover Web.jpg Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://www.beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg McDonald’s Taking Red Bull Specialty Drink Test National McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year. McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year.

]]> http://www.beverage-digest.com/articles/1402 Thu, 23 Apr 2026 13:06:03 -0400 https://www.beverage-digest.com/articles/1402-mcdonalds-taking-red-bull-specialty-drink-test-national 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://www.beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Marriott Switching to Coke from Pepsi after 35 Years Marriott International is switching to Coke from Pepsi after 35 years, BD has learned. Coca-Cola and PepsiCo confirmed ... http://www.beverage-digest.com/articles/1399 Fri, 03 Apr 2026 17:19:24 -0400 https://www.beverage-digest.com/articles/1399-marriott-switching-to-coke-from-pepsi-after-35-years Coke's CEO Transition: U.S. Bottlers Size Up Braun Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital... Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital...

]]> http://www.beverage-digest.com/articles/1392 Wed, 25 Mar 2026 10:00:56 -0400 https://www.beverage-digest.com/articles/1392-us-bottlers-optimistic-about-incoming-coca-cola-ceo-braun Cover-Web.jpg Topo Chico Temporarily Shuts Down Mineral Water Wells at Mexico Source Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers... Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers...

]]> http://www.beverage-digest.com/articles/1384 Thu, 05 Mar 2026 07:26:35 -0500 https://www.beverage-digest.com/articles/1384-topo-chico-temporarily-shuts-down-mineral-water-wells-at-mexico-source Coke's BodyArmor/Powerade Unit Folding into Advanced Hydration Unit Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’ 2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated... Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’

2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet

Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...

]]> http://www.beverage-digest.com/articles/1376 Tue, 17 Feb 2026 08:00:58 -0500 https://www.beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

]]> http://www.beverage-digest.com/articles/1367 Wed, 04 Feb 2026 09:53:50 -0500 https://www.beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper People: New Coca-Cola CEO; PepsiCo Management Changes; Hall Stays at Poppi; In Memoriam - Hicks, Teeter; Cahillane to Kraft Heinz; Carreteiro to Heineken; New Jones Soda COO and CMO; Ocean Spray CEO to Retire The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1355 Mon, 22 Dec 2025 07:40:21 -0500 https://www.beverage-digest.com/articles/1355-people-new-coca-cola-ceo-pepsico-management-changes-hall-stays-at-poppi-in-memoriam-hicks-teeter-cahillane-to-kraft-heinz-carreteiro-to-heineken-new-jones-soda-coo-and-cmo-ocean-spray-ceo-to-retire FS25: Coke, Keurig Dr Pepper CMOs Break Down Technology Drivers Technology Boosts Coke’s Marketing Effectiveness Up to +300% Keurig Dr Pepper Hires from Oracle, Google Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven... Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...

]]> http://www.beverage-digest.com/articles/1352 Mon, 22 Dec 2025 07:27:24 -0500 https://www.beverage-digest.com/articles/1352-fs25-coke-keurig-dr-pepper-cmos-break-down-technology-drivers Sports Drink Category Posts Weak 2025 So Far at U.S. Retail Green Sheet: Category Performance for First Nine Months Last year’s slide for the US sports drink category at retail has continued through 2025, according to... Green Sheet: Category Performance for First Nine Months

Last year’s slide for the US sports drink category at retail has continued through 2025, according to...

]]> http://www.beverage-digest.com/articles/1340 Wed, 03 Dec 2025 11:22:51 -0500 https://www.beverage-digest.com/articles/1340-sports-drink-category-posts-weak-2025-so-far-at-us-retail Energy Drinks: Celsius Holdings Closes in on Red Bull by Volume Share at US Retail KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands... KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

]]> http://www.beverage-digest.com/articles/1334 Wed, 19 Nov 2025 08:54:42 -0500 https://www.beverage-digest.com/articles/1334-energy-drinks-celsius-holdings-closes-in-on-red-bull-by-volume-share-at-us-retail Briefs: Sparking Water Performance at Retail. Non-UPF Certification. Push for National Safety Ingredient Law. EU Investigates Red Bull. Obesity Drug Expansion. New Dietary Guidelines Coming. Coke Holiday AI Ad 2.0 SPARKLING WATER CATEGORY GREW. The US sparkling water category grew +2.6% by volume and +7.2% by dollars at retail for the first nine months of 2025, according to BD data. As shown in the Green Sheet with this report, volume leader LaCroix by National Beverage posted volume and dollar sales... SPARKLING WATER CATEGORY GREW. The US sparkling water category grew +2.6% by volume and +7.2% by dollars at retail for the first nine months of 2025, according to BD data. As shown in the Green Sheet with this report, volume leader LaCroix by National Beverage posted volume and dollar sales...

]]> http://www.beverage-digest.com/articles/1337 Wed, 19 Nov 2025 07:00:33 -0500 https://www.beverage-digest.com/articles/1337-briefs-sparking-water-performance-at-retail-non-upf-certification-push-for-national-safety-ingredient-law-eu-investigates-red-bull-obesity-drug-expansion-new-dietary-guidelines-coming-coke-holiday-ai-ad-20 Opening Thoughts: Big Insights Planned for Future Smarts 2025 Our Future Smarts 2025 speaker lineup is set. Get ready for a power packed day on Dec. 15 in New York City. Just this week, we announced PepsiCo Beverages US CEO Ram Krishnan. He joins the conference as investors pay renewed attention to PepsiCo’s performance and structure. On stage, Ram and I will discuss the product, consumer, retail, and economic changes that are shaping PepsiCo’s beverage business. Last week, we announced the addition of Keurig Dr Pepper CMO Drew Panayiotou. He, too, joins at a pivotal time, as KDP looks to close the $18 billion acquisition of JDE Peet’s before separating its coffee and refreshment beverage businesses. We’ll discuss how Drew’s team is enticing consumers of both portfolios. We’ll also spend time with another high-profile marketing leader: Coca-Cola Global CMO Manolo Arroyo. Of high interest in this discussion is how technology, such as AI, and social media are influencing marketing investment and organizational decisions. And this will be compelling: Monster Beverage Co-founder Rodney Sacks will discuss the soaring energy drink category he helped forge over two decades on the way to building a $7.5 billion global powerhouse with a $65 billion market cap. I will be honored as well to present Rodney with the Beverage Digest Visionary Award. Past honorees have included the late PepsiCo CEO Don Kendall and the late Coca-Cola President and COO Don Keough. No Future Smarts event is complete without the presence of our beverage bottling community. This year, we’ll hear from Coca-Cola Southwest Beverages President Jean Claude Tissot, as well as from Kelly Clay, president and CEO of Pepsi bottler Admiral Beverage. These leaders are experts on local market execution, the retail landscape, and just about anything else beverage related. We’ve also assembled a panel to dissect one of the hottest beverage trends: Hemp-based ready-to-drink THC. The category is on a regulatory roller coaster ride. Brand owners Drea Groeschel of Better Than Booze and David Mukpo of Pamos Cannabis Cocktails & Spirits will illuminate this challenging and potentially lucrative category. To help make sense of the ever changing regulatory haze, cannabis and hemp Attorney Seth Goldberg of Pashman Stein Walder Hayden will join the panel as well.Experts from our conference sponsor EY will share insights on industry disruptors and the future of beverages. You’ll hear from Americas Beverage Sector Leader Sean Harapko, EY-Parthenon Partner and Beverage Transactions Leader Greg Miller, and Former Chief Digital Transformation Officer and EY Executive in Residence Dan Werth. Future Smarts 2025 will tackle regulatory issues and Wall Street views, too. Our popular sell-side analyst panel will feature Kaumil Gajrawala from Jefferies, Bonnie Herzog from Goldman Sachs, and Nik Modi from RBC Capital Markets. In an additional session, Nik will use data to dive into several topics our readers often ask us about. Plus, American Beverage President and CEO Kevin Keane will help assess everything from ingredient regulation to SNAP soda bans and what’s being done to create a constructive outcome. This is another Future Smarts you don’t want to miss. Our Future Smarts 2025 speaker lineup is set. Get ready for a power packed day on Dec. 15 in New York City.

Just this week, we announced PepsiCo Beverages US CEO Ram Krishnan. He joins the conference as investors pay renewed attention to PepsiCo’s performance and structure. On stage, Ram and I will discuss the product, consumer, retail, and economic changes that are shaping PepsiCo’s beverage business.

Last week, we announced the addition of Keurig Dr Pepper CMO Drew Panayiotou. He, too, joins at a pivotal time, as KDP looks to close the $18 billion acquisition of JDE Peet’s before separating its coffee and refreshment beverage businesses. We’ll discuss how Drew’s team is enticing consumers of both portfolios.

We’ll also spend time with another high-profile marketing leader: Coca-Cola Global CMO Manolo Arroyo. Of high interest in this discussion is how technology, such as AI, and social media are influencing marketing investment and organizational decisions.

And this will be compelling: Monster Beverage Co-founder Rodney Sacks will discuss the soaring energy drink category he helped forge over two decades on the way to building a $7.5 billion global powerhouse with a $65 billion market cap. I will be honored as well to present Rodney with the Beverage Digest Visionary Award. Past honorees have included the late PepsiCo CEO Don Kendall and the late Coca-Cola President and COO Don Keough.

No Future Smarts event is complete without the presence of our beverage bottling community. This year, we’ll hear from Coca-Cola Southwest Beverages President Jean Claude Tissot, as well as from Kelly Clay, president and CEO of Pepsi bottler Admiral Beverage. These leaders are experts on local market execution, the retail landscape, and just about anything else beverage related.

We’ve also assembled a panel to dissect one of the hottest beverage trends: Hemp-based ready-to-drink THC. The category is on a regulatory roller coaster ride. Brand owners Drea Groeschel of Better Than Booze and David Mukpo of Pamos Cannabis Cocktails & Spirits will illuminate this challenging and potentially lucrative category. To help make sense of the ever changing regulatory haze, cannabis and hemp Attorney Seth Goldberg of Pashman Stein Walder Hayden will join the panel as well.

Experts from our conference sponsor EY will share insights on industry disruptors and the future of beverages. You’ll hear from Americas Beverage Sector Leader Sean Harapko, EY-Parthenon Partner and Beverage Transactions Leader Greg Miller, and Former Chief Digital Transformation Officer and EY Executive in Residence Dan Werth.

Future Smarts 2025 will tackle regulatory issues and Wall Street views, too. Our popular sell-side analyst panel will feature Kaumil Gajrawala from Jefferies, Bonnie Herzog from Goldman Sachs, and Nik Modi from RBC Capital Markets. In an additional session, Nik will use data to dive into several topics our readers often ask us about. Plus, American Beverage President and CEO Kevin Keane will help assess everything from ingredient regulation to SNAP soda bans and what’s being done to create a constructive outcome.

This is another Future Smarts you don’t want to miss.

]]> http://www.beverage-digest.com/articles/1323 Wed, 05 Nov 2025 09:47:59 -0500 https://www.beverage-digest.com/articles/1323-opening-thoughts-big-insights-planned-for-future-smarts-2025 What We Learned from KDP, PEP, KO During 3Q Report Cards The third quarter earnings season brought a series of critical progress reports from Keurig Dr Pepper, PepsiCo, Coca-Cola at a time of global consumer volatility. The period also comes as KDP prepares for a massive strategic change and PepsiCo faces activist investor pressure. The following are key takeaways from the companies’ reports... The third quarter earnings season brought a series of critical progress reports from Keurig Dr Pepper, PepsiCo, Coca-Cola at a time of global consumer volatility. The period also comes as KDP prepares for a massive strategic change and PepsiCo faces activist investor pressure. The following are key takeaways from the companies’ reports...

]]> http://www.beverage-digest.com/articles/1325 Wed, 05 Nov 2025 09:45:41 -0500 https://www.beverage-digest.com/articles/1325-what-we-learned-from-kdp-pep-ko-during-3q-report-cards Briefs: New PepsiCo Logo; Coke Southwest Recall; SNAP Halt; Whole Foods Adds Brands Like Pepsi; Social Media Shopping Survey; Mexico-Coke Calorie Deal; Ultra-Processed Food Defined in CA A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1329 Wed, 05 Nov 2025 09:45:18 -0500 https://www.beverage-digest.com/articles/1329-briefs-new-pepsico-logo-coke-southwest-recall-snap-halt-whole-foods-adds-brands-like-pepsi-social-media-shopping-survey-mexico-coke-calorie-deal-ultra-processed-food-defined-in-ca PepsiCo Shifting Bubly From DSD to Warehouse Delivery PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the... PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the...

]]> http://www.beverage-digest.com/articles/1324 Wed, 05 Nov 2025 09:45:10 -0500 https://www.beverage-digest.com/articles/1324-pepsico-shifting-bubly-from-dsd-to-warehouse-delivery NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies... Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...

]]> http://www.beverage-digest.com/articles/1326 Wed, 05 Nov 2025 09:00:35 -0500 https://www.beverage-digest.com/articles/1326-nacs-2025-c-store-operators-preview-next-years-beverage-innovation-bets Cover-Web.jpg Cover-Web.jpg Liquid Death.jpg Bang and Reign.jpg Ghost8.4Can.jpg BlackRifleGrapeX.jpg Reign.jpg RedBull.jpg Bang.jpg MonsterAmerica250.jpg FLRT.jpg MonsterZeroSugars.jpg C4.jpg Lipton.jpg Gatorade-Lower-Sugar.webp PepsiCoProtein.jpg BodyArmorCaffeine.jpg CokeCherryFloat.jpg PibbCan.jpg NACS Show 2025 Chicago Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com... Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...

]]> http://www.beverage-digest.com/articles/1322 Wed, 15 Oct 2025 17:50:46 -0400 https://www.beverage-digest.com/articles/1322-nacs-show-2025-chicago IMG_9785.jpeg IMG_9904.jpeg IMG_9903.jpeg IMG_9900.jpeg IMG_9898.jpeg IMG_9887.jpeg IMG_9886.jpeg IMG_9885.jpeg IMG_9884.jpeg IMG_9877.jpeg IMG_9875.jpeg IMG_9874.jpeg IMG_9870.jpeg IMG_9865.jpeg IMG_9858.jpeg IMG_9857.jpeg IMG_9836.jpeg IMG_9820.jpeg IMG_9818.jpeg IMG_9817.jpeg IMG_9816.jpeg IMG_9815.jpeg IMG_9814.jpeg IMG_9813.jpeg IMG_9812.jpeg IMG_9808.jpeg IMG_9781.jpeg IMG_9760.jpeg IMG_9751.jpeg IMG_9752.jpeg IMG_9772.jpeg IMG_9699.jpeg IMG_9703.jpeg IMG_9748.jpeg IMG_9778.jpeg IMG_9735.jpeg IMG_9718.jpeg IMG_9777.jpeg IMG_9704.jpeg IMG_9775.jpeg IMG_9710.jpeg IMG_9744.jpeg IMG_9724.jpeg IMG_9733.jpeg IMG_9755.jpeg IMG_9774.jpeg IMG_9771.jpeg IMG_9762.jpeg IMG_9763.jpeg IMG_9702.jpeg IMG_9745.jpeg IMG_9709.jpeg IMG_9732.jpeg IMG_9779.jpeg IMG_9776.jpeg Coke to Launch Single-Serve Mini Cans at $1.29 in U.S. Convenience Channel Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like... Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like...

]]> http://www.beverage-digest.com/articles/1313 Wed, 08 Oct 2025 08:00:20 -0400 https://www.beverage-digest.com/articles/1313-coke-to-launch-single-serve-mini-cans-at-129-in-us-convenience-channel Cover 4.jpg PepsiCo Readies Dirty Mountain Dew Launch for Early 2026 PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ... PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...

]]> http://www.beverage-digest.com/articles/1315 Wed, 08 Oct 2025 07:50:51 -0400 https://www.beverage-digest.com/articles/1315-pepsico-readies-dirty-mountain-dew-launch-for-early-2026 Noteworthy Launches: Diet Coke Lime. Power Water. Snapple Wide Mouth. Mōcean. Stiller's. Evolution Fresh Organic Teas. Wet Hydration Protein Water Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout... Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...

]]> http://www.beverage-digest.com/articles/1319 Wed, 08 Oct 2025 07:50:48 -0400 https://www.beverage-digest.com/articles/1319-noteworthy-launches-diet-coke-lime-power-water-snapple-wide-mouth-mcean-stillers-evolution-fresh-organic-teas-wet-hydration-protein-water Briefs: Consumer Sentiment Falls Again. Walmart Adds 'Modern Hydration' Set. ABA Panel With Breitbart. Save Tab Group Still Rolls. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1318 Wed, 08 Oct 2025 07:47:33 -0400 https://www.beverage-digest.com/articles/1318-briefs-consumer-sentiment-falls-again-walmart-adds-modern-hydration-set-aba-panel-with-breitbart-save-tab-group-still-rolls 1H Results: Coke’s Core Power Outpaces Growing Protein Shake Category and Market Leader Premier La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis Lipton, Arizona, Snapple RTD Teas Fall The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ... La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis

Lipton, Arizona, Snapple RTD Teas Fall

The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...

]]> http://www.beverage-digest.com/articles/1307 Wed, 17 Sep 2025 10:55:40 -0400 https://www.beverage-digest.com/articles/1307-1h-results-cokes-core-power-outpaces-growing-protein-shake-category-and-market-leader-premier PepsiCo Hands Over Energy Strategy to Celsius Holdings. Plus, Q&A PepsiCo Hands Over Energy Strategy to Celsius Holdings Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO. Q&A: US Beverage CEO Krishnan Discusses Deal Rationale Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced... PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...

]]> http://www.beverage-digest.com/articles/1298 Mon, 08 Sep 2025 11:00:24 -0400 https://www.beverage-digest.com/articles/1298-pepsico-hands-over-energy-strategy-to-celsius-holdings US Sports Drink Category Slide Persists in 1H 2025 Rapid Hydration Remains Growth Engine. Prime Leaves Hole The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales... Rapid Hydration Remains Growth Engine. Prime Leaves Hole

The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...

]]> http://www.beverage-digest.com/articles/1299 Mon, 08 Sep 2025 11:00:14 -0400 https://www.beverage-digest.com/articles/1299-us-sports-drink-category-slide-persists-in-1h-2025 Briefs: 1H Bottled Water Results. UK Energy Drink Ban. New Coke Marketing. Image Recognition Vending. 7Up Recall. Introducing: A Water Menu A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1302 Mon, 08 Sep 2025 11:00:08 -0400 https://www.beverage-digest.com/articles/1302-briefs-1h-bottled-water-results-uk-energy-drink-ban-new-coke-marketing-image-recognition-vending-7up-recall-introducing-a-water-menu