Distribution https://www.beverage-digest.com/rss en-us Noteworthy Launches: BodyArmor Fit. Poppi Minis. Muscle Milk Revamp. Ghost Powder Sticks. Accelerator Flavor. Starbucks Refresher. Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign. Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs... Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

]]> http://www.beverage-digest.com/articles/1425 Thu, 04 Jun 2026 11:19:36 -0400 https://www.beverage-digest.com/articles/1425-noteworthy-launches-bodyarmor-fit-poppi-minis-muscle-milk-revamp-ghost-powder-sticks-accelerator-flavor-starbucks-refresher Territory Changes and Deals: Coke India. Throne. Reyes Coke. Buffalo Rock. Ryl Tea. El Jefe Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1422 Thu, 04 Jun 2026 11:15:08 -0400 https://www.beverage-digest.com/articles/1422-territory-changes-and-deals-coke-india-throne-reyes-coke-buffalo-rock-ryl-tea-el-jefe Territory Changes and Deals: KDP. Poppi. Olipop. Coke Consolidated. Brown-Forman. PepsiCo. Swoon. ReLid. Gorgie Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1414 Fri, 15 May 2026 07:30:47 -0400 https://www.beverage-digest.com/articles/1414-territory-changes-and-deals-kdp-poppi-olipop-coke-consolidated-brown-forman-pepsico-swoon-relid-gorgie U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions: Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:

]]> http://www.beverage-digest.com/articles/1411 Fri, 15 May 2026 07:30:37 -0400 https://www.beverage-digest.com/articles/1411-us-beverage-bottlers-react-to-perfect-storm-of-cost-pressures Cover.jpg Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said... Celsius Energy went from being an underdog to the No. 3 energy drink in the US with a simple formula: broaden the base. Rather than competing for the traditional male energy drink consumer through testosterone-fueled marketing, Celsius Energy built its brand around flavor and a wellness-oriented identity that gave women and professionals who had never bought an energy drink permission to enter the category. Now, with the acquisition of Rockstar Energy from PepsiCo last year, parent company Celsius Holdings is tapping back into the category's roots to access the adrenaline and attitude that built the energy drink sector. “We’ve always been an in-your-face brand,” Celsius Holdings CMO Rishi Daing said of Rockstar, for which he is spearheading a marketing reset. “But we became a little too polished in recent years, maybe a little too sophisticated. Our consumers probably weren't finding that as relevant anymore.” Last month, Celsius Holdings launched a new “Live Loud” brand identity and marketing campaign, playing off Celsius Energy’s “Live. Fit. Go” brand positioning. The new Rockstar positioning comes with an aggressive push into music, action sports, and motorsports. Daing said...

]]> http://www.beverage-digest.com/articles/1412 Fri, 15 May 2026 07:30:25 -0400 https://www.beverage-digest.com/articles/1412-celsius-holdings-plan-for-acquired-rockstar-brand-takes-stage Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1406 Thu, 23 Apr 2026 13:06:51 -0400 https://www.beverage-digest.com/articles/1406-territory-changes-and-deals-carlsberg-brown-forman-keurig-dr-pepper-big-geyser-coke-consolidated-nestle-7-eleven-hopwtr-suja-coca-cola McDonald’s Taking Red Bull Specialty Drink Test National McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year. McDonald’s plans to use Red Bull as a base for a new specialty blended beverage to debut across US locations in August. The chain will introduce Red Bull Dragonberry Energizer as part of a new specialty drink menu in the US this year.

]]> http://www.beverage-digest.com/articles/1402 Thu, 23 Apr 2026 13:06:03 -0400 https://www.beverage-digest.com/articles/1402-mcdonalds-taking-red-bull-specialty-drink-test-national Marriott Switching to Coke from Pepsi after 35 Years Marriott International is switching to Coke from Pepsi after 35 years, BD has learned. Coca-Cola and PepsiCo confirmed ... http://www.beverage-digest.com/articles/1399 Fri, 03 Apr 2026 17:19:24 -0400 https://www.beverage-digest.com/articles/1399-marriott-switching-to-coke-from-pepsi-after-35-years Territory Changes and Deals: Danone-Huel. Refresco. Celsius. Costa-Buc-ee's. Coke United. IMG-PepsiCo. Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1395 Wed, 25 Mar 2026 10:00:32 -0400 https://www.beverage-digest.com/articles/1395-territory-changes-and-deals-danone-huel-refresco-celsius-costa-buc-ees-coke-united-img-pepsico Coke, Pepsi, Dr Pepper Bottlers Could Face Higher Fuel Costs Spurred by Iran Conflict The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers... The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers...

]]> http://www.beverage-digest.com/articles/1393 Wed, 25 Mar 2026 10:00:10 -0400 https://www.beverage-digest.com/articles/1393-coke-pepsi-dr-pepper-bottlers-could-face-higher-fuel-costs-spurred-by-iran-conflict Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://www.beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Turning Knobs: How AI-Driven ‘Digital Twins’ Help CPG Companies Prepare for Disruption PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity: PepsiCo announced last month an initiative with German tech conglomerate Siemens and computer chip maker NVIDIA to create “digital twins” of manufacturing plants and warehouses. The goal is to use AI-backed digital simulation technology to figure out what physical changes to plants and warehouses would best improve speed, quality, and efficiency. According to Siemens, the technology tested in one US Gatorade plant increased throughput by +20% within three months. PepsiCo estimates it could reduce capital expenditures by -10% to -15% by “uncovering hidden capacity and validating investments in a virtual environment” before construction. “This allows the company to optimize existing assets rather than investing in costly new construction,” Siemens said in a blog post about the PepsiCo partnership. BD wanted to understand how digital twins work, so we turned to Niraj Jha, who is the senior director of logistics at Niagara Bottling. His work is focused on how data, automation, and AI are reshaping beverage supply chains. Jha’s team leads large-scale optimization initiatives across Niagara’s national network. Jha has been an outspoken proponent of AI technology in manufacturing and distribution. The following interview has been condensed and edited for clarity:

]]> http://www.beverage-digest.com/articles/1377 Tue, 17 Feb 2026 08:00:47 -0500 https://www.beverage-digest.com/articles/1377-turning-knobs-how-digital-twins-help-cpg-companies-prepare-for-disruption Cover Web.jpg Elliott’s PepsiCo Investment Pays Despite Refranchising Snub 2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ... 2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...

]]> http://www.beverage-digest.com/articles/1375 Tue, 17 Feb 2026 08:00:41 -0500 https://www.beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub Briefs: SNAP Ban Grace Period; Coke, PepsiCo Reorgs; PepsiCo Factory Simulator; Energy Wins at Tesco; Coke and PepsiCo 'Iconic'; GLP-1 Weight Study; Prime Settles With Mas+; Coke's Quincey on Leadership A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1364 Wed, 14 Jan 2026 10:09:11 -0500 https://www.beverage-digest.com/articles/1364-briefs-snap-ban-grace-period-coke-pepsico-reorgs-pepsico-factory-simulator-energy-wins-at-tesco-coke-and-pepsico-iconic-glp-1-weight-study-prime-settles-with-mas-cokes-quincey-on-leadership FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General... Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...

]]> http://www.beverage-digest.com/articles/1359 Wed, 14 Jan 2026 10:04:39 -0500 https://www.beverage-digest.com/articles/1359-fs25-recap-coke-pepsi-bottlers-chart-path-forward-amid-industry-transformation Territory Changes and Deals: Liquid Death. Arizona Beverages. Suja Life. Hiyo Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1343 Wed, 03 Dec 2025 11:09:59 -0500 https://www.beverage-digest.com/articles/1343-territory-changes-and-deals-liquid-death-arizona-beverages-suja-life-hiyo Territory Changes and Deals: Coke Africa; Super Coffee; Primo; Recess; Coke Consolidated; PepsiCo Houston Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1327 Wed, 05 Nov 2025 09:45:34 -0500 https://www.beverage-digest.com/articles/1327-territory-changes-and-deals-coke-africa-super-coffee-primo-recess-coke-consolidated-pepsico-houston PepsiCo Shifting Bubly From DSD to Warehouse Delivery PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the... PepsiCo Beverages North America is moving distribution of Bubly sparkling water from direct store delivery to warehouse delivery, BD has learned. PBNA confirmed the...

]]> http://www.beverage-digest.com/articles/1324 Wed, 05 Nov 2025 09:45:10 -0500 https://www.beverage-digest.com/articles/1324-pepsico-shifting-bubly-from-dsd-to-warehouse-delivery Coke to Launch Single-Serve Mini Cans at $1.29 in U.S. Convenience Channel Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like... Sixteen years ago this month, Coca-Cola launched the 7.5-oz mini can as a “great option for smaller thirst occasions, and for calorie-conscious consumers,” the company said at the time. Launched then in eight-packs, the mini can has since expanded to 6-packs, 10-packs, 24-packs, and even 30-packs, becoming a key format in US retail channels like...

]]> http://www.beverage-digest.com/articles/1313 Wed, 08 Oct 2025 08:00:20 -0400 https://www.beverage-digest.com/articles/1313-coke-to-launch-single-serve-mini-cans-at-129-in-us-convenience-channel Cover 4.jpg Territory Changes and Deals: KDP/JDE Peet's. Coke-Costa. Flow Beverage. Enliven. Arizona. Culture Pop. Phorm Energy Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1300 Mon, 08 Sep 2025 11:00:41 -0400 https://www.beverage-digest.com/articles/1300-territory-changes-and-deals-kdp-jde-peets-coke-costa-flow-beverage-enliven-arizona-culture-pop-phorm-energy PepsiCo Hands Over Energy Strategy to Celsius Holdings. Plus, Q&A PepsiCo Hands Over Energy Strategy to Celsius Holdings Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO. Q&A: US Beverage CEO Krishnan Discusses Deal Rationale Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced... PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...

]]> http://www.beverage-digest.com/articles/1298 Mon, 08 Sep 2025 11:00:24 -0400 https://www.beverage-digest.com/articles/1298-pepsico-hands-over-energy-strategy-to-celsius-holdings Analysis: Activist Investor Elliott Presses Repeat on Pepsi Restructuring Independent Pepsi Bottlers Want Path to Long-term Security But Win For Elliott Doesn’t Have to Include Bottler Refranchising Twelve years ago, activist investor Nelson Peltz and his Trian Fund Management accumulated a $1.3 billion stake in PepsiCo and publicly pressed the company to hive off its beverage business to improve lackluster performance. Today, PepsiCo finds itself in a... Independent Pepsi Bottlers Want Path to Long-term Security

But Win For Elliott Doesn’t Have to Include Bottler Refranchising

Twelve years ago, activist investor Nelson Peltz and his Trian Fund Management accumulated a $1.3 billion stake in PepsiCo and publicly pressed the company to hive off its beverage business to improve lackluster performance. Today, PepsiCo finds itself in a...

]]> http://www.beverage-digest.com/articles/1297 Mon, 08 Sep 2025 11:00:24 -0400 https://www.beverage-digest.com/articles/1297-analysis-activist-investor-elliott-presses-repeat-on-pepsi-restructuring PepsiCo to Distribute Alani Nu. Celsius Takes Ownership of Rockstar. Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a... Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

]]> http://www.beverage-digest.com/articles/1295 Fri, 29 Aug 2025 09:00:06 -0400 https://www.beverage-digest.com/articles/1295-pepsico-to-distribute-alani-nu-celsius-takes-ownership-of-rockstar Pricing Power: Monster Beverage Plans U.S. Energy Drink Price Increase Monster Beverage plans to raise its US energy drink pricing during the fourth quarter to close the... Green Sheet: U.S. Energy Category Retail Growth Re-Accelerates After Bumpy 2024 No. 3 Celsius and No. 4 Alani Nu Together Reach 19 Volume Share of Market Monster Beverage plans to raise its US energy drink pricing during the fourth quarter to close the...

Green Sheet: U.S. Energy Category Retail Growth Re-Accelerates After Bumpy 2024

No. 3 Celsius and No. 4 Alani Nu Together Reach 19 Volume Share of Market

]]> http://www.beverage-digest.com/articles/1287 Wed, 20 Aug 2025 11:20:50 -0400 https://www.beverage-digest.com/articles/1287-monster-beverage-plans-us-energy-drink-price-increase web.jpg Territory Changes and Deals: Phorm Enters 7-Eleven. THC Investments. New Co-Packer Pittston. 7-Eleven to Add Stores. PepsiCo Drips at Regal. New PepsiCo Warehouse Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1290 Wed, 20 Aug 2025 11:14:55 -0400 https://www.beverage-digest.com/articles/1290-territory-changes-and-deals-phorm-enters-7-eleven-thc-investments-new-co-packer-pittston-7-eleven-to-add-stores-pepsico-drips-at-regal-new-pepsico-warehouse Coke, PepsiCo, KDP Focus on Protein Opportunity Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the... Consumer demand for protein was a hot topic during the second-quarter earnings cycle. On PepsiCo’s July 17 call with beverage analysts, Chairman and CEO Ramon Laguarta teased “big launches” related to protein beverages late this year and early next year. “We will be participating in the...

]]> http://www.beverage-digest.com/articles/1278 Wed, 06 Aug 2025 10:30:44 -0400 https://www.beverage-digest.com/articles/1278-coke-pepsico-kdp-focus-on-protein-opportunity Web V2.jpg Emerging Category: Hemp Beverage Expo Highlights THC Green Rush, Risks, Opposition New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category... BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of New Congressional Scrutiny Threatens Burgeoning Consumer-Driven Category...

BD attended the second annual Hemp Beverage Expo hosted last week in Atlanta by the Hemp Beverage Alliance. The event was dedicated to beverages such as “seltzers, sodas, mocktails, coffees, teas and other drinks that contain an infusion of hemp-derived cannabinoids.” The cannabinoid at the center of

]]> http://www.beverage-digest.com/articles/1269 Tue, 15 Jul 2025 10:00:11 -0400 https://www.beverage-digest.com/articles/1269-emerging-category-hemp-beverage-expo-highlights-thc-green-rush-risks-opposition Cover - Web.jpg Keurig Dr Pepper Can Terminate Distribution Deal With Reyes, Texas Judge Rules Reyes Coca-Cola Bottling Now Faces Possible Full Exit From Dr Pepper Business Keurig Dr Pepper’s termination of a Dr Pepper distribution agreement with Reyes Coca-Cola Bottling, without cause, for parts of California and Nevada is valid, a Texas judge has ruled. The termination will... Reyes Coca-Cola Bottling Now Faces Possible Full Exit From Dr Pepper Business

Keurig Dr Pepper’s termination of a Dr Pepper distribution agreement with Reyes Coca-Cola Bottling, without cause, for parts of California and Nevada is valid, a Texas judge has ruled. The termination will...

]]> http://www.beverage-digest.com/articles/1267 Wed, 02 Jul 2025 12:15:55 -0400 https://www.beverage-digest.com/articles/1267-keurig-dr-pepper-can-terminate-distribution-deal-with-reyes-texas-judge-rules Opening Thoughts: Motorcycling Ozarks Coke/Dr Pepper Country I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland... I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland...

]]> http://www.beverage-digest.com/articles/1252 Wed, 18 Jun 2025 11:02:14 -0400 https://www.beverage-digest.com/articles/1252-opening-thoughts-motorcycling-ozarks-coke-dr-pepper-country Territory Changes and Deals Collection of key deals from around the industry so you don't miss a beat.. http://www.beverage-digest.com/articles/1237 Thu, 01 May 2025 10:30:22 -0400 https://www.beverage-digest.com/articles/1237-territory-changes-and-deals-may-1-2025