Bill Sipper is Managing Partner at Cascadia Managing Brands. He founded Cascadia Consulting Group in 2003 and merged with Managing Brands to form Cascadia Managing Brands in 2012. He has held senior-level sales, marketing, operations, as well as c-level positions at several of the top beverage marketers in the world including Evian, Clearly Canadian, Nantucket Nectars, Fresh Samantha/Odwalla, and Ultimate Juice Company which owned Naked Juice and Zeigler’s Apple Cider, before selling to Pepsico. Fresh Samantha Odwalla was sold to Coco Cola. Nantucket Nectars was sold to Ocean Spray. Bill has been helpful in acquiring and selling companies and has often led the transition from one to the other.
Cascadia Managing Brands have helped many brands successfully navigate sales and marketing in the food and beverage space. Brands include Zico Coconut Water, Hint Water, C2O Coconut Water, Rubicon Exotic Fruit Juices (UK), WOW Nutrition (Brazil), The TH Company (Vietnam), Steaz, Pre Antioxidant Drink (Dubai) and more. Cascadia Managing Brands consults for preeminent beverage companies worldwide.
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