PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...
Q&A: Founder Arsen Avakian Writes Second Act After Argo Tea
September 22, 2022
Argo Tea Co-founder Arsen Avakian was struck by how often consumers in store aisles pulled out a cell phone while browsing a drink cooler. When he asked why, he learned they were researching brands to understand everything from ingredients to provenance. With a background in technology, Avakian had a...
Deal Gives PepsiCo Equivalent of 8.5% Stake in Celsius For $550M
August 2, 2022
PepsiCo will begin transitioning fast-growing fitness energy drink brand Celsius into its US bottling network during the fourth quarter, according to a PepsiCo letter to bottlers yesterday. PepsiCo had announced...
120-Year-Old Company Navigates Unprecedented Inflation With ‘Steady’ Strategy
July 15, 2022
Nestled in Winchester, Kentucky just outside Lexington and less than three miles from the Bluegrass Heritage Museum, craft soda maker Ale-8-One Bottling is a microcosm of the complex...
Company Looks to Expand Licensing, Co-Packing Work With Coke, Other Majors
July 15, 2022
Company Looks to Expand Licensing, Co-Packing Work With Coke, Other Majors
Owner and President Sees Long Growth Runway for Powdered Water Enhancers
During the past two years, West Chicago-based Jel Sert built a distillery, winery, and brewery into the middle of a half-million-square-foot food and beverage manufacturing plant that for almost...
Offers View on Small Health-Oriented Brands at Coke
June 23, 2022
As Honest co-founder Seth Goldman races to get his new ready-to-drink tea to market in the aftermath of Coca-Cola’s decision to discontinue Honest tea, there is one thing he is sure of for now. He won’t try to build a...