Beverage Digest Future Smarts 2024

Future Smarts 2024
December 16
Times Square, New York City

Welcome Reception Dec. 15

Registration now open! Future Smarts 2024 is your unmatched opportunity to make new industry connections, gain growth-focused insights, and expand your perspective during an unprecedented time in beverages. Speakers include accomplished and knowledgeable experts on the dynamic and increasingly complex beverage market. Click here to reference last year's Future Smarts conference.


Our curated speaker lineup features experts from across the beverage industry. Stay tuned for more speaker announcements.

John Murphy

John Murphy

President and Chief Financial Officer

Dave Burwick

Dave Burwick

Formerly of Boston Beer (CEO) and PepsiCo (CMO)

Bill OBrien

Bill O'Brien

Chief Executive Officer


Convene (NEW VENUE)

117 West 46th Street

Midtown West Manhattan

Times Square

Located between Times Square and Rockefeller Center, this year’s Future Smarts venue at Convene offers a modern executive conference experience with:

  • Easy access to venue and conference space
  • Conference room, sampling expo, meals, and networking all on one floor
  • In-table charging stations inside the conference room, so you are always powered on
  • Variety of networking spaces to accommodate easy connections and conversations
  • Private, sound-proof rooms for important phone calls
  • All-day refreshments
  • Quick access to buffet meals to allow maximum time to network


Beverage Digest Future Smarts will give attendees a comprehensive review of the most important events of the past year and a road map for what's coming next year. Professionals from manufacturing, marketing, finance, investment, supply chain, distribution and elsewhere, who must be in the know, should attend. Our one-day conference will include interviews, presentations, data snapshots, and panels. Click here for full event terms and conditions.

Early Bird Admission Rate:


(Deadline: October 21, 2024)

Regular Admission Rate:


Conference Date: Monday, Dec. 16, 2024. (Welcome Reception Sunday, Dec. 15, 6-8p)

Conference Location: Convene West Midtown (117 West 46th Street)

Welcome Reception: Future Smarts 2024 registrants are invited to an opening reception the Sunday night before our Monday event. This gathering is open to all registered FS24 attendees and will be a chance to share drinks and hors d’oeuvres with industry friends and forge new relationships. This informal networking event will include a full bar.

Hotel Registration :

We have arranged special hotel rates for attendees (see hotels listed below).

The Muse New York (130 W 46th St, New York, NY 10036)

The Muse is directly across the street from our venue for maximum convenience.

Click HERE to book special room rates for FS24 attendees.

For personal assistance contact Melissa Clark at [email protected] or call 212-485-2787.

Deluxe King $409.00

(Rates exclude taxes and fees)

Limited availability, please book early. The Muse reservations must be booked by November 22.

Sofitel New York (45 West 44th Street, New York, NY 10036)

Click HERE to book special room rates for FS24 attendees.

Superior Queen $379.00

Superior King $409.00

Executive Suite $645.00

(Rates exclude taxes and fees)

Limited availability, please book early. The Sofitel reservations must be booked by November 14.


Interested in sponsoring the event? Click HERE.

Past Attendees Include



The Beverage Digest Awards are now open for entry! Click here to learn more. See last year’s winners here. Contact our awards team with any questions.


Questions? Contact us at [email protected].