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    What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi

    Exclusive
    PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another...
  • Sources: PepsiCo Considers Concentrate Price Hike to Offset Tariff Impact

    Exclusive
    PepsiCo is considering raising carbonated soft drink concentrate prices to independent bottlers by as much as 10% later this year to help offset higher costs, including from tariffs, BD has learned. In April, the...
  • At Retail: Sports Drink Category Decline Persisted in First Quarter

    Insights
    Prime Hydration Decline Deepened. BodyArmor Decline Decelerated Green Sheets: Sports Drinks, Sparkling Water, Bottled Water The US sports drink category at retail declined during the first quarter of this year as Prime Hydration continued
  • Web.jpg

    Analysis: Hispanic/Latino Consumer Momentum at Risk

    Insights
    Beverage marketers have paid increasing attention in recent years to the booming Hispanic population in the US. This demographic cohort’s expanding buying power has created a key sales growth opportunity for consumer packaged goods makers. According to the US Census Bureau,...
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    Fact Book 30th Edition (Published 2025)

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    Looking for the historical trends that inform today’s strategies and tomorrow’s growth? We have a resource for you.

    The Fact Book (30th Edition) is a statistical yearbook of non-alcoholic beverages for the 2024 operating year and is available now for immediate download. This resource offers a critical “all-channel” sales view of the U.S. non-alcoholic beverage sector, including retail, fountain, and foodservice channels. This lens goes beyond “measured” data to capture the full market. Fact Book includes the industry’s most important categories such as carbonated soft drinks, energy drinks and more.

    The Fact Book (30th Edition) tracks volume sales back to 1985. This resource will help you uncover patterns, populate sales models, and generate forecasts – and you won't find this level of value anywhere else for the price.

    Purchasing The Fact Book gives you access to volume and value data covering the entire U.S. non-alcoholic beverage industry, including the critical fountain channel for carbonated soft drinks. You will receive 1) a PDF Report (key statistics presented via charts, tables, and text annotations), 2) a Presentation Pack of ready-to-go visuals for use in presentations or reports that highlight key rankings and data points from The Fact Book 30th Edition, and 3) a Datasheets file (in Microsoft Excel) that presents an archive of beverage volume data going as far back as 1985.

    Prefer an invoice? Contact us at [email protected]

    This is the purchase page for a single-user license. A single-user license gives ONE user authorized access to the 30th Edition Beverage Digest Fact Book, in perpetuity.

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December 15. New York City.
  • 15
    New York, NYDecember, 2025

    Beverage Digest Future Smarts 2025

Data Snapshots

  • At Retail: Sports Drink Category Decline Persisted in First Quarter

    Insights
    Prime Hydration Decline Deepened. BodyArmor Decline Decelerated Green Sheets: Sports Drinks, Sparkling Water,...
  • Opening Thoughts: Motorcycling Ozarks Coke/Dr Pepper Country

    Brands
    I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri....
  • Energy Drink Category Improves After Choppy 2024

    Leadership
    US Energy drink category growth at retail accelerated during the first quarter of this year following a...
  • Flip-Flop for Coke, Pepsi-Cola in First Quarter

    Leadership
    In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of...

Launches

  • Noteworthy Product Launches: Phorm Energy; Diet Cherry Coke; Slice Cherry Cola; Throne Sport Lattes; Ryse Protein

    Alcohol
    Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz,...
  • Noteworthy Launches: Sprite+Tea, Biolyte, Danone, Don't Quit, Topo Chico, Ryl Tea, Jolene, Bubbl'r, Vitaminwater, Meli

    Alcohol
    Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The...
  • Flip-Flop for Coke, Pepsi-Cola in First Quarter

    Data Snapshots
    In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of...

Briefs

  • Briefs: Regulatory Risk Updates; UNFI Cyberattack; CosMc's Ends; Celsius Campaign; Flamin' Hot Suit Dismissed; Recalls; Most Patriotic Brands

    Courts
    A collection of recent developments from around the industry to keep you up to speed...
  • Briefs: SNAP Soda Ban, Kantar BrandZ, Walmart Tariff Spat, Plastic Lawsuit, Santa Cruz Soda Tax, Food Dyes, PepsiCo Pricing Probe, MCD Migraine Hack

    Regulation
    A collection of recent developments from around the industry to keep you up to speed...
  • Briefs

    Alcohol
    A collection of recent developments from around the industry to keep you up to speed...

People

  • People: Danone; Carter Morse & Goodrich; Fever-Tree; Coke Florida; Consumer Goods Forum; Lemon Perfect

    Mixers
  • People: Berkshire's Buffett, Talking Rain, Suja Life, PepsiCo, Coca-Cola, Coke United, Coke Florida,

  • People

  • People: Heartland's Bridgeman Remembered, PepsiCo and Coke Florida Exec Changes

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