One way youth consumers interact with brands these days is through internet memes. And meme creators appear to love the topic of beverages.

Two recent announcements from Revive Kombucha highlight an inflection point within the fermented tea category as the functional beverage shifts...

Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.