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Innovation

Home » Topics » Innovation
  • Flavors large
    January 19, 2021

    Alternative Packaging Trailblazer Boxed Water Seeks Next Growth Phase

    While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...

  • Bottlers web
    December 1, 2020

    Coke Bottlers Meet to Discuss 2021 Plans

    Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...

  • Liquid death wide
    November 11, 2020

    The Liquid Deathification of Bottled Water

    Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...

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  • Every bottle back
    November 2, 2020

    On-Pack Industry Recycling Message to Rollout Early 2021

  • October 13, 2020

    Briefs: October 13, 2020

  • Bubly
    October 13, 2020

    Sodastream CEO Hopes to Add Pepsi Brands in US

  • Refresco
    October 13, 2020

    Q&A: Refresco North America COO Brad Goist

  • Biosteel logo
    October 13, 2020

    BioSteel Co-founder Discusses Major Constellation, Reyes Distribution Deal

  • October 1, 2020

    PepsiCo Evaluating Hard Seltzer Category

  • September 24, 2020

    Briefs: September 24, 2020

  • September 24, 2020

    Pepsico to Address Relaxation White Space With Functional Still Water

  • Mc header
    September 24, 2020

    Molson Coors Charts Path to Total Beverage Through Zenwtr, LA Libations, Hexo

  • Driftwell
    September 14, 2020

    PepsiCo to Launch Relaxation Water in 4Q

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