Today’s beverage consumer is a study in “conflicting needs,” according to a new report by KPMG. “Consumers are increasingly focused on finding shortcuts to address their desired needs,” the report’s authors wrote. “When this comes to beverage choices...
Reed’s, which made its name selling high-intensity ginger beers, is looking to capitalize on a much bigger and faster-growing category: ginger ale. The company is readying ...
In October, Simon Lowden was named PepsiCo’s first chief sustainability officer. The job made sense for Lowden, whose 23 years at PepsiCo has included leadership posts in food, beverage and international. Lowden’s most recent prior role was as president of PepsiCo Global Foods. Previous roles have included chief marketing officer for PepsiCo North America Beverages and before that PepsiCo International.
This story is a recap of highlights from his Future Smarts conference appearance Dec. 9 in New York.
