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Innovation

Home » Topics » Innovation
  • Bev 50 article thumbnail
    June 28, 2023

    Bev50: Gatorade, Coca-Cola, Red Bull Among Brands Ranked in New Psychology-Based Study

    Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior. In this exclusive webinar, registrants will learn...

  • 1 tablet lead web
    May 10, 2023

    PepsiCo to Launch Gatorade, Propel Beverage Tablets

    PepsiCo’s Gatorade and Propel brands are diving into the beverage tablet segment made popular in recent years by Nestle-owned Nuun. Starting in June, the brands will offer dissolvable tablets in plastic tubes of ten that will go head-to-head with Nuun, which offers similarly-packaged functional tablets for everything from sport hydration and immunity to...

  • 1 liquid iv
    March 16, 2023

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

    Liquid I.V., the powdered water enhancer acquired by Unilever in 2020, is closing in on $1 billion in net sales, according to the company. The brand will reach the milestone in the “near future,” the company said, while declining to define that timeframe. The “hydration multiplier,” which promises to hydrate as much as 2.5 times faster than water and is used by some consumers as a hangover remedy, is the largest single-serve drink mix brand on the market with a...

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  • 1 openai lead
    February 16, 2023

    Cutting Through the ChatGPT Hype

  • 3 lead
    February 1, 2023

    Richard’s Rainwater Turns Showers into Growth Spurt

  • Lead
    October 20, 2022

    Sports Biz Journalist Darren Rovell Launches Spiced Kickstand Cocktails

  • 2   lead edit b
    September 22, 2022

    Cooler Screens Looks to Turn Simple Doors Into Retail Tool

  • August 18, 2022

    Bottler Liberty Coke Embraces Paper 6-Pack Holder to Replace Plastic Rings

  • Air up large
    August 18, 2022

    Closer Look: Air Up Promises “Scent-Flavored” Water

  • 4 ale 8 blackberry
    July 15, 2022

    What’s Life Like These Days for Regional Soda Brand Ale-8-One?

  • July 15, 2022

    All Sport Owner Jel Sert Parlays Fla-Vor-Ice Popsicle Empire into Boozy Extension

  • June 23, 2022

    Honest Co-Founder Goldman Won’t Chase DSD as He Launches Organic Bottled Tea

  • June 23, 2022

    Opening Thoughts: June 23, 2022

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