Bottler Embraces Role as Tester of Product and Packaging Innovation
Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack
Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...
In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:
7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.
Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,
In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...