BD caught up with Celsius and A Shoc during the recent NACS show in Atlanta. Celsius CEO John Fieldly said the company has embarked on aggressive plans to...

In 2015, UK-based Seedlip pioneered a now small but fast-growing category of distilled non-alcoholic drinks that mimic spirits. Sometimes referred to as “alternative spirits,” these drinks have tapped into the growing consumer desire for low- or no-alcohol bar choices. The alternative spirits category is far less defined in the US, which is why startup Ritual Zero Proof caught our attention after its launch last month. According to co-founder and crime novelist Marcus Sakey, Ritual soon will announce “significant” funding from a strategic investor. We reached out to Sakey to learn more about the category. The following interview is edited for clarity and space...

PepsiCo announced accelerated plastic waste reduction efforts last month, including a new 2025 target to cut the company’s use of virgin plastic for packaging by 35%. Such targets are becoming more critical for beverage makers as consumer backlash against single-use plastic grows. In addition