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Your brand deserves recognition. Apply today to make your mark.

The awards will be announced at Beverage Digest’s Future Smarts Conference in NYC on Dec 15, 2025.





CATEGORIES

List of All Categories

  • Best New Brand [Non-Alcohol Only]
  • Best New Drink Concept [Non-Alcohol Only]
  • Best Brand Extension [Non-Alcohol Only]
  • Best Premium Drink [Non-Alcohol Only]
  • Best Functional Drink [Non-Alcohol Only]
  • Best Low/No Sugar Drink [Non-Alcohol Only]
  • Best Powder or Tablet [Non-Alcohol Only]
  • Best Marketing/Social Media Campaign [Non-Alcohol Only]
  • Best Packaging/Label Design [Non-Alcohol Only]
  • Best Technology Innovation [Non-Alcohol Only]
  • Best Cannabis Drink [Non-Alcohol Only]
  • Best RTD Cocktail (Spirit, Malt or Wine based) [Alcohol Only]



Why Enter?

  • Gain publicity from leading industry media.
  • Benefit from independent international recognition.
  • Enjoy year-round marketing exposure.
  • Attract validation for present and potential future investors.
  • Dedicated announcement of your success on our social media platforms.
  • Showcase your product, service or campaign alongside other exciting innovators.
  • Receive a comprehensive communications kit complete with press release, a logo package, and email signatures.


JUDGES

Jasmine Dadlani

Jasmine Dadlani

Chief Strategy Officer

Ken Wegner

Jennifer Cue

Founder, onCue Ventures

Ken Wegner

Bill Sipper

Managing Partner, Cascadia Managing Brands

Larry Trachtenbroit

Larry
Trachtenbroit

Chief Innovation Officer




For winners, physical trophies are available upon request.

 

Dates and Deadlines

All awards materials and payments must be submitted no later than November 7, 2025

Early Bird Entry (Purchase By October 3, 2025): $195

Every fourth entry is free!

Enter multiple categories or products (an entry is a single product in a single category).


Regular Entry (Purchase By November 7, 2025): $245

Every fourth entry is free!

Enter multiple categories or products (an entry is a single product in a single category).


Steps to Enter:

  • Sign In or Create an Account
  • Purchase your awards entries here
  • Using the link on the awards purchase confirmation email, submit your materials (images and description) by Nov. 7, 2025.

What's Different This Year?

  • All but one category are intended for non-alcohol products only. We have one alcohol-only category – Best RTD Cocktail – for ready-to-drink cocktails (canned or bottled) that are spirit, malt, or wine-based. This includes hard seltzers, canned spirit-based cocktails, hard teas and lemonades, and hard kombuchas. Pure-play spirits, wines and beers are not eligible for the Beverage Digest Awards.
  • Flavor variants of the same product (where flavor is the only differentiation) are not considered separate entries. All flavor variants of a single product may be entered as a single entry, or an entrant may choose to enter only a single flavor.

Questions about awards? Contact [email protected]

 

Entry Criteria

All products entered must have been launched, created, or rebranded no earlier than January 2023.

Pre-launch products are eligible if they are in prototype/packaging stage by October 3, 2025.

Our panel of industry experts will independently review each submission against the judging criteria. They will score each entry on a scale of 1 (lowest) to 10 (highest) for each criterion and offer feedback or comments. Scores are then collated to reveal the finalists and winners in each category.

For each category entry, you are required to submit the following:

  • 200-word description of why your product deserves to win
  • Two high-resolution product images (JPEG and PNG files only)
  • For the category ‘Best Marketing or Social Media Campaign,’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.

Judging is based on the concept, packaging, design, and 200-word submission. No sampling is involved in the process.

Note: For the category ‘Best Marketing or Social Media Campaign’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.

Click here to download the Full Guidelines (category descriptions, ideas and recommendations, and other contest information).

Click here to download the official terms & conditions.



2024 WINNERS AND FINALISTS

Click here to see last year's winners.

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