Coca-Cola’s new holiday ads that pay tribute to a 1995 campaign called, “Holidays Are Coming,” have generated lots of attention this week over the company’s use of “Real Magic AI” to produce the spots.
The New York Times ran the headline, “Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I..” Commenters on social media said the ads look artificial, pointing out inconsistencies like truck tires that don’t spin. Others called the...
Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...
Beliv, the beverage company tied to one of PepsiCo’s oldest international bottlers, has been broadening its ambition in the US market. In the past year, Beliv has launched a gut soda competitor to Poppi and Olipop and acquired canned coffee company...
The US sports drink category at retail declined by both volume and dollar sales at retail during the first nine months of this year, according to BD data. As shown in the Green Sheet with this story, category volume fell...
Keurig Dr Pepper has added Snapple Zero Sugar Peach Tea to fountain drink dispensers at 7-Eleven, Speedway, and Stripes convenience stores nationwide.
Dunkin’ has added a limited-edition Peppermint Mocha flavor to its line of Dunkin’ Spiked Iced Coffees. The canned hard coffee drink, which contains 6% alcohol by volume, will be available at grocery and package stores across 28 states during the holiday season....
