Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Newsletters » Beverage Digest Newsletter

Beverage Digest Newsletter

February 1, 2023

View Archived Issues

Download Files:

  • February 1, 2023 BD Issue.pdf

Opening Thoughts: February 1, 2023

If you have young adults in your life, hopefully they have introduced you to bubble tea, also known as boba tea. This combination of tea, milk, and gelatin-like tapioca pearls, invented decades ago in Taiwan, can by now be found in strip mall cafes all over the US. Almost always there are high school and college students inside slurping boba beads through oversized straws. Franchised versions of the concept have of course followed.

Having visited a few of these bubble tea cafes with my kids, I was primed to notice several ready-to-drink and make-at-home versions seeking to capitalize on the boba trend — and to take drink occasions away from iced and bottled coffee. Here are a couple:

Inotea Bubble Tea — This shelf stable boba in...

Read More

Powerade Targets Gatorade with New Formula, Packaging

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

Read More

Monster to Develop Small Brands In-House with Coke’s Blessing

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...

Read More
3-lead.jpg

Richard’s Rainwater Turns Showers into Growth Spurt

Brand Backed By Former Hedge Fund Owner, Major League Pickleball Founder

Richard’s Rainwater has spent the last couple of years making sure the brand won’t be ignored. Fresh off a 2021 Series A funding round that was north of $10 million, the Austin, Texas-based packager of actual rainwater has been expanding shelf presence at retailers including Kroger, Albertson’s and HEB, adding production capacity, and executing an aggressive publicity campaign. If you hadn’t heard of the still nascent brand previously, you’d be...

Read More

Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...

Read More

Territory Changes and Deals: February 1, 2023

A collection of key deals from around the industry so you don't miss a beat... Read More

People: February 1, 2023

The latest industry executive moves to keep you in the know... Read More

Briefs: February 1, 2023

A collection of recent developments from around the industry to keep you up to speed... Read More

Popular Stories

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • 3 lead

    Richard’s Rainwater Turns Showers into Growth Spurt

  • Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

  • Powerade Targets Gatorade with New Formula, Packaging

  • Monster to Develop Small Brands In-House with Coke’s Blessing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media