PepsiCo has pushed deeper into ecommerce with two new direct-to-consumer websites selling core brands from Doritos to Gatorade. The websites are the product of a dedicated PepsiCo operating team of tech experts in Manhattan that are chasing consumer demand for online convenience. Industry watchers and PepsiCo bottlers are privately asking whether PepsiCo’s retail partners such as Walmart will view the direct-to-consumer initiative as a competitive threat. In addition, it appears PepsiCo won’t owe invasion fees to the company’s independent bottlers for products sold direct to consumers, which could create tension...
Carbonated soft drink demand in the US convenience retail channel grew during the week ending May 3 for the first time since early March, according to data from IRI. The data in the first table for the week ending May 3 is excerpted from a new CPG Demand Index produced by IRI. The data in the second table is excerpted from IRI’s companion CPG Inflation Tracker for the same week ending May 3...
A team that includes a former advertising contractor for Beverage Partners Worldwide and a former designer for Coca-Cola is looking to pull health-conscious consumers into the world of soda pop. United Sodas of America launched last week with all the attributes of a modern, niche brand. The following Q&A with Zupan has been edited for clarity and space:
Coca-Cola and Keurig Dr Pepper boosted carbonated soft drink pricing in the first
quarter across all measured channels, as PepsiCo’s pricing declined. As shown in the
table ... Read More
Analysts at Alliance Bernstein published a May 15 report predicting hotel trends in the post-COVID-19 era. Emerging technological trends are likely to accelerate and become fixtures of the hotel experience, the analysts predict. In the short-term, social distancing and safety measures will pervade...
Canada-based Flow Alkaline Spring Water has raised $45 million in a new funding round. New minority investors include singer songwriters Shawn Mendes and Post Malone, as well as rock band Cold Play’s manager...
Coca-Cola North America SVP of Strategic Marketing Geoff Cottrill will retire from the company on June 1, according to an internal announcement; VP of Bottler Delivered Brands Strategy and Planning Alpa Sutaria will oversee the strategic marketing team on...
COVID-19 UPDATES. McDonald’s, one of Coca-Cola’s largest customers, has suggested that US franchisees close public soda fountains or use a staff member to monitor them as the country’s largest fast-food chain prepares to...
