Coke Proceeds Amid Related Arbitration With Monster Energy
March 28, 2019
Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.
Beverage Innovators Embrace CBD, Shots, Keto and More
March 15, 2019
BD attended the Natural Products Expo West show last week at the Anaheim Convention Center & Arena outside Los Angeles. The event has become a showcase for products capitalizing on consumer health trends, which often evolve to mainstream appeal and drive acquisitions by large consumer products companies. Food and beverage offerings as usual dominated the show, which included more than 3,500 exhibitors spread across the equivalent of almost 10 football fields. Here’s an analysis of beverage themes and trends that emerged from this year’s show:
Plus, Reed’s Poised to Test New CBD Ginger Beer as FDA Plans New Rules
March 1, 2019
Sales of CBD-infused drinks reached $86 million in 2018 and will grow to more than $1.4 billion in 2023, Zenith Global and Beverage Digest have concluded in a joint report. Favorable federal regulation in the U.S. would...
Pepsi to Stage Concert at Former Coke Museum in Atlanta
February 1, 2019
Super Bowl sponsor PepsiCo is used to being in enemy territory. The last four Super Bowls were hosted by cities where Coca-Cola enjoys a market share lead in carbonated soft drinks, as the table below shows. While the same holds true this year for Super Bowl LIII, the stakes are even higher as Coke’s hometown Atlanta plays host.