BluePrint HPP Juice Founders Provide Primer on Newest Mushroom Passion
April 1, 2021
Mushrooms have been used medicinally in Asia for centuries. In the US, mushroom extracts have become a go-to functional ingredient within the wellness community. Often referred to as adaptogenic, functional, or medicinal mushrooms, the ingredient now is... To better understand functional mushrooms as an RTD beverage ingredient, BD turned to Zoe Sakoutis and Erica Huss. Last year, they launched Earth & Star, a line of canned mushroom-infused oat milks and coffees.
While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...
Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020
Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...
Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020
Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...
Industry's ‘Every Bottle Back’ Initiative Reaches 10 Cities After Year of Work
November 2, 2020
Consistent recycling messages on PET plastic bottles distributed by competing US beverage companies is now expected to rollout by early next year, according to American Beverage Association President and CEO Katherine Lugar. The effort is part of the Every Bottle Back plastic waste reduction initiative announced one year ago by Coca-Cola, PepsiCo and Keurig Dr Pepper under the direction of the ABA. The voluntary on-pack language will...
Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020
PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ...
Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity
October 13, 2020
Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to ...
In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.