The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...
Coca-Cola Bottling Company United has announced the planned construction of a $330 million headquarters and distribution center in its hometown of Birmingham, Alabama. The project includes a...
Meanwhile, CEO Troy Taylor Sees Possible New Horizon in Alcohol
May 8, 2024
Bottler Embraces Role as Tester of Product and Packaging Innovation
Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack
Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...
In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:
7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.
Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,
In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...
Have you heard about “crispy” Diet Coke? I dismissed this TikTok driven trend until my daughter mentioned it the other day.
As readers of this newsletter know, my adult son and daughter, ages 27 and 22, are an important window for me. What I see and hear from them has been valuable to my understanding of how young consumers digest media and consider brands. My kids and their friends are an antidote to the skepticism that can infect a 53-year-old brain.
It turns out my daughter and her friends are fans of “crispy” Diet Coke. And there is ritual around the drink. First, a Diet Coke goes into the freezer to get near the tipping point to ice. Next, ice is added to a reusable cup. On top of the ice goes a sachet of True Lime, which is a crystallized Lime powder (that I hadn’t heard of). The near-frozen Diet Coke is then poured over the ice and lime powder, creating the desired “crispy” effect. As my daughter explains: “It’s cold, carbonated, and super refreshing. Lime makes it even more crispy.” So young people do drink Diet Coke?
That wasn’t all she surprised me with. I’ve often...
Kraft Heinz Adds Functional and Mixer Lines to Crystal Light
February 20, 2024
Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...
Introduction Comes as BodyArmor Adds Zero Sugar Option
January 31, 2024
Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...
Coke North America President Mann to Keep Volume Pressure in Focus.
PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks.
Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
We just announced the finalists for our 2023 Beverage Digest Awards. Winners in 13 drink categories will be named at Future Smarts in New York on Dec. 11.
There are a few trends worth noting from this year’s roster of finalists:
— A range of teas came to the forefront. Vying for Best Premium Drink is a Blue Tea Jasmine variant from Rishi’s line of Sparkling Botanicals, as well as a Cold Brew Tea from...