Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...
Plus, green PET Sprite bottles out at Coke European partners
June 28, 2019
PepsiCo is the latest beverage maker to announce plans to reduce the use of virgin PET for some of its most high-profile brands. Starting next year, single-serve versions of Bubly will be...
SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019
Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...
Israeli life-science startup Vital Technologies is close to launching a series of rapid recovery functional drink products that claim to relieve negative side effects from alcohol consumption. The company...
Last month, Freedom Leaf Health, a publicly-traded developer of hemp-based CBD products and ingredients, announced a new water-soluble hemp extract for beverages under its IrieCBD brand. This Q&A with Garrett Wood, IrieCBD's product development and sales manager, will take the mystery out of CBD for beverages.
Starting on May 23, Coca-Cola will release a nostalgic re-creation of New Coke — down to the can graphics and formula — as part of a marketing partnership...