The deadline for entering the 2025 awards has passed. Thank you to all who entered.
The winners will be announced at Beverage Digest’s Future Smarts Conference in NYC on Dec 15, 2025.
AWARDS WINNERS AND FINALISTS: 2025
We’re excited to announce the winners and finalists of the 2025 Beverage Digest Awards!
The judges selected finalists from 170 entries.
Best New Brand
- Banagua – Banagua [WINNER]
- Talking Rain Beverage Company – Popwell
- Bucked Up – Bucked Up Lightly Carbonated Protein Soda
Best New Drink Concept
- Aquatheon – OoMee [WINNER]
- Pura Beverage Co. – Pura Soda
- Spindrift – Spindrift Soda
- Tractor Beverage Company – Haymaker
Best Brand Extension
- Botanic Tonics – Kava Maté
- PepsiCo – Mountain Dew Redesign 2025
- PepsiCo Beverages US – Pepsi Prebiotic [WINNER]
- PepsiCo Beverages US – Starbucks Iced Energy
- Unwell – Unwell Hydration
Best Premium Drink (Tie)
- Aqua Matters Pte. Ltd – JÄÄDE - Natural Finnish Mineral Water [WINNER]
- Aqua Matters Pte. Ltd – JÄÄDE Sparkling Mineral Water
- Botanic Tonics – Kava Maté
- PepsiCo Beverages US – Starbucks with Protein [WINNER]
Best Functional Drink
- Danone North America – OIKOS FUSION Drinks
- Huel – Huel Daily Greens Ready-to-Drink [WINNER]
- The Pickle Juice Company – Pickle Juice
Best Low/No Sugar Drink (Tie)
- BODYARMOR Sports Nutrition – BODYARMOR ZERO
- CELSIUS – Celsius [WINNER]
- Keurig Dr Pepper – RC Cola Zero Sugar [WINNER]
- Talking Rain Beverage Company – Sparkling Ice
Best Powder, Tablet, Mix, or Enhancer (Dry or Liquid) (Tie)
- BODYARMOR Sports Nutrition – BODYARMOR Flash I.V. Caffeine Hydration Boosters
- Bulletproof – High Protein Iced Coffee (Mocha)
- CELSIUS - CELSIUS HYDRATION™ [WINNER]
- PepsiCo – Gatorade Hydration Booster
- PepsiCo Beverages US – Propel Clear Protein [WINNER]
Best Marketing / Social Media Campaign (Tie)
- Keurig Dr Pepper – Snapsolutely Refreshing
- Oatly – Blind Love/DOMP – Oatly Barista Edition Oatmilk [WINNER]
- PepsiCo Beverages US – Gatorade – “Lose More. Win More.” [WINNER]
- PepsiCo Beverages US – Pepsi Zero Sugar – Pepsi Challenge
- We are Alexander – Dr Pepper Service Members Appreciation Program [WINNER]
Best Packaging / Label Design
- Botanic Tonics – Kava Maté
- H2Om Water with Intention – LOVE® water
- Portland Coffee Roasters – Original Cold Brew
- Pura Beverage Co. – PuraSoda (Packaging Refresh)
- vitaminwater – vitaminwater redesign [WINNER]
Best Technology Innovation
- INFORM North America - INFORM North America – SYNCROSUPPLY by INFORM – AI Beverage Logistics Software
- Niagara Bottling – Label Free Bottle [WINNER]
- Vertosa – Vertosa
Best Cannabis
- Cann – Cann 2mg THC [WINNER]
- Fizzy Jane’s – Fizzy Jane’s 5mg Seltzers
- Happy Flower – Happy Flower 5mg Cocktails
- Happy Flower – Happy Flower
- Señorita THC Beverages – Señorita Grapefruit Paloma
- Wims! – Pocket Tonic
Best RTD Cocktail (Spirit, Malt or Wine based)
- By Dre and Snoop – Gin & Juice
- Dogfish Head – Blueberry Citrus Vodka Lemon Drop
- Grupo Jumex – Jumex Hard Nectar
- PepsiCo – Mountain Dew Hard Dew 2024 [WINNER]
- Suntory – Maru-Hi
- The Finnish Long Drink – The Finnish Long Drink
- Toucan Cocktails / Shaken Beverage – Toucan Cocktails
CATEGORIES
Why Enter?
- Gain publicity from leading industry media.
- Benefit from independent international recognition.
- Enjoy year-round marketing exposure.
- Attract validation for present and potential future investors.
- Dedicated announcement of your success on our social media platforms.
- Showcase your product, service or campaign alongside other exciting innovators.
- Receive a comprehensive communications kit complete with press release, a logo package, and email signatures.
JUDGES
Jasmine Dadlani
Chief Strategy Officer
Jennifer Cue
Founder, onCue Ventures
Bill Sipper
Managing Partner, Cascadia Managing Brands
Larry
Trachtenbroit
Chief Innovation Officer
Matt Wilton
Managing Director
For winners, physical trophies are available upon request.
Dates and Deadlines
All awards materials and payments must be submitted no later than November 7, 2025
Early Bird Entry (Purchase By October 3, 2025): $195
Every fourth entry is free!
Enter multiple categories or products (an entry is a single product in a single category).
Regular Entry (Purchase By November 7, 2025): $245
Every fourth entry is free!
Enter multiple categories or products (an entry is a single product in a single category).
The deadline for entering the 2024 awards has passed. Thank you to all who entered.
What's Different This Year?
- All but one category are intended for non-alcohol products only. We have one alcohol-only category – Best RTD Cocktail – for ready-to-drink cocktails (canned or bottled) that are spirit, malt, or wine-based. This includes hard seltzers, canned spirit-based cocktails, hard teas and lemonades, and hard kombuchas. Pure-play spirits, wines and beers are not eligible for the Beverage Digest Awards.
- Flavor variants of the same product (where flavor is the only differentiation) are not considered separate entries. All flavor variants of a single product may be entered as a single entry, or an entrant may choose to enter only a single flavor.
Questions about awards? Contact awards@beverage-digest.com
Entry Criteria
All products entered must have been launched, created, or rebranded no earlier than January 2023.
Pre-launch products are eligible if they are in prototype/packaging stage by October 3, 2025.
Our panel of industry experts will independently review each submission against the judging criteria. They will score each entry on a scale of 1 (lowest) to 10 (highest) for each criterion and offer feedback or comments. Scores are then collated to reveal the finalists and winners in each category.
For each category entry, you are required to submit the following:
- 200-word description of why your product deserves to win
- Two high-resolution product images (JPEG and PNG files only)
- For the category ‘Best Marketing or Social Media Campaign,’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.
Judging is based on the concept, packaging, design, and 200-word submission. No sampling is involved in the process.
Note: For the category ‘Best Marketing or Social Media Campaign’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.
Click here to download the Full Guidelines (category descriptions, ideas and recommendations, and other contest information).
Click here to download the official terms & conditions.
2024 WINNERS AND FINALISTS
Click here to see 2024 winners and finalists.