The deadline for entering the 2024 awards has passed. Thank you to all who entered.

This year's winners were announced at Beverage Digest’s Future Smarts Conference in NYC on Dec 16, 2024.

2024 AWARDS WINNERS AND FINALISTS

Best Low/No Sugar Drink

• Laird Superfood – Reduced Sugar Instant Latte with Adaptogens [WINNER]
• PepsiCo – Pepsi Electric
• PepsiCo Beverages North America – MUG Zero Sugar Root Beer

Best RTD Functional Drink

• BODYARMOR Sports Nutrition – BODYARMOR Flash I.V. [WINNER]
• Genepro Tea, Inc. – ProTEAn
• STōK Cold Brew Coffee – STōK Cold Brew Cappuccino
• The Pickle Juice Company – Pickle Juice®

Best Powder or Tablet

• Avro Life Co. – Avro Intelligent Hydration [WINNER]
• BODYARMOR Sports Nutrition – BODYARMOR Flash I.V. Hydration Sticks
• CELSIUS – CELSIUS On-The-Go

Best Cannabis Drink (Tie)

• hi Seltzer – D9 Seltzer – Lemon Lime
• hi Seltzer – hi Seltzer [WINNER]
• hi Seltzer – hi Seltzer Peach
• hi Seltzer – hi Seltzer Pineapple
• hi Seltzer – hi Seltzer Watermelon [WINNER]
• hi Seltzer – hi Seltzer Wild Berry

Best Hard Seltzer

• Dirty Water – Dirty Water [WINNER]
• Truly Hard Seltzer – Truly Hard Seltzer

Best Canned Cocktail

• Free AF – Whisk#y Ginger
• Gin & Juice By Dre and Snoop – Gin & Juice By Dre and Snoop [WINNER]
• Seagram’s Escapes – Seagram’s Escapes Refreshers

Best Premium Drink

• Still G.I.N. By Dre and Snoop – Gin & Juice By Dre and Snoop [WINNER]
• The Watkins Co. – Watkins Cinnamon Apple Kentucky Bourbon Whiskey with Natural Flavors
• The Watkins Co. – Watkins Spiced Orange Kentucky Bourbon Whiskey with Natural Flavors
• Topo Chico (The Coca-Cola Company) – Topo Chico Mixers

Best New Brand

• Aqua Matters Pte Ltd – Jääde - Finnish Spring Water
• Avro Life Co. – Avro Intelligent Hydration [WINNER]
• Sky Barn – Earth’s First Clean-Label, Barista-Grade Oatmilks

Best Marketing / Social Media Campaign

• Keurig Dr Pepper – Dr Pepper
• PepsiCo – Gatorade Portfolio – “It Hasn’t Changed” Campaign [WINNER]
• PepsiCo Beverages North America – Pepsi Chase Cars

Best New Drink Concept

• Dice Provisions – Dice Coffee Ice Cubes
• International Delight – International Delight Cold Foam Creamer
• Mitra9 – Kratom Seltzers [WINNER]

Best Technology Innovation

• Better for All – Better for All Home Compostable Cups [WINNER]
• SmartSkin Technologies – SmartSkin Qualifier
• Terra Kaffe – TK-02

Best Brand Extension

• Keurig Dr Pepper – Dr Pepper Creamy Coconut
• Nowadays – THC Canned Cocktails
• Still G.I.N. By Dre and Snoop – Gin & Juice By Dre and Snoop [WINNER]

Best Packaging/Label Design

• Berlin Packaging – Studio One Eleven – Remus Babe Ruth Reserve [WINNER]
• Berlin Packaging – Studio One Eleven – Verse
• PepsiCo – Pepsi Global Redesign

CATEGORIES

Why Enter?

• Gain publicity from leading industry media.
• Benefit from independent international recognition.
• Enjoy year-round marketing exposure.
• Attract validation for present and potential future investors.
• Dedicated announcement of your success on our social media platforms.
• Showcase your product, service or campaign alongside other exciting innovators.
• Receive a comprehensive communications kit complete with press release, a logo package, and email signatures.

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