On Dec. 20, Dirty Lemon parent company Iris Nova announced $15 million in seed funding that includes a minority investment by Coca-Cola. Coke’s Venturing & Emerging Brands unit has paid close attention to Dirty Lemon. The brand gained attention for its unique go-to-market strategy, which founder and CEO Zak Normandin has named c-commerce, or “conversational commerce.”
Coca-Cola North America has upgraded its customer center in Atlanta to make better use of technologies such as virtual reality. The newly-renovated and renamed KOlab 600 is linked to existing space where sales teams collaborate with retailers and restaurant operators. BD got a look at the center during a Jan. 3 ribbon cutting by CCNA President Jim Dinkins.