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Home » Topics » Innovation

Innovation
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Mtn Dew to Get Marketing and Ad Spend Boost in Back Half of 2019

July 12, 2019

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...


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jones_lemon_long

Jones Soda May Launch CBD Offering By Year-End, CEO Says

New Investor to ‘Drive Jones Soda CBD Strategy.’
July 12, 2019

In an exclusive interview, Jones Soda CEO Jennifer Cue discuses a $9 million investment by Canadian hemp and CBD holding company HeavenlyRX ...


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aquafina

Aquafina to Test Cans for Still Water, Bubly to Drop PET for 16-oz Can

Plus, green PET Sprite bottles out at Coke European partners
June 28, 2019

PepsiCo is the latest beverage maker to announce plans to reduce the use of virgin PET for some of its most high-profile brands. Starting next year, single-serve versions of Bubly will be...


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plnt

Q&A: PLNT Blend Co-Founder Dave Holmes.

SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019

Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...


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Cuur

Former MillerCoors, Constellation Execs Invest in ‘Cuur’ For Alcohol Symptoms

Israeli Firm Closing in on US Launch
June 7, 2019

Israeli life-science startup Vital Technologies is close to launching a series of rapid recovery functional drink products that claim to relieve negative side effects from alcohol consumption. The company...


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‘Isolates,’ ‘Hemp Extract,’ ‘Full Spectrum’: What Does It All Mean?

Q&A: Hemp Developer IrieCBD.
May 21, 2019

Last month, Freedom Leaf Health, a publicly-traded developer of hemp-based CBD products and ingredients, announced a new water-soluble hemp extract for beverages under its IrieCBD brand. This Q&A with Garrett Wood, IrieCBD's product development and sales manager, will take the mystery out of CBD for beverages.


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Coke ST

New Coke Resurrected for Netflix ’Stranger Things’ Promotion.

Almost 500,000 Cans of the 1985 Formula Produced.
May 21, 2019

Starting on May 23, Coca-Cola will release a nostalgic re-creation of New Coke — down to the can graphics and formula — as part of a marketing partnership...


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Kalil small

Kalil Bottling Looks to Next Round of ‘New Age' Brands Post-Monster

Plus, Deal Details
April 19, 2019

Arizona-based Kalil Bottling is on the hunt for new brands following the sale last month of its Monster Energy distribution rights...


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Meme Soda Spoofs

Online Memes Offer Glimpse into Youth Culture, Humor

Beverages are Popular Topic for This Corner of the Internet
March 29, 2019

One way youth consumers interact with brands these days is through internet memes. And meme creators appear to love the topic of beverages.


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Revive

Revive Kombucha Reflects Category’s Shift to the 'Masses'

Premium Distribution Opportunity for Keurig Dr Pepper?
March 29, 2019

Two recent announcements from Revive Kombucha highlight an inflection point within the fermented tea category as the functional beverage shifts...


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