Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Online Memes Offer Glimpse into Youth Culture, Humor

Online Memes Offer Glimpse into Youth Culture, Humor

Beverages are Popular Topic for This Corner of the Internet

Meme Coke Bear

The Coca-Cola polar bear meme above includes a series of images of the mascot screaming, thanks to a hole that is increasingly widened in the can. This is simply a visual gag.

Meme Soda War Hometown

This soda fountain meme, in heavy circulation currently, uses the Cola Wars as a template for conflict. This meme began with an image, posted by one social media user, showing a cup being filled with both Coke and Pepsi. That morphed into images by others who edited in opposing ideas on the Coke and Pepsi fountain spigots, illustrating a paradox or contradiction. This meme often includes social commentary or observational humor.

Meme Soda War Mad World

This soda fountain meme, in heavy circulation currently, uses the Cola Wars as a template for conflict. This meme began with an image, posted by one social media user, showing a cup being filled with both Coke and Pepsi. That morphed into images by others who edited in opposing ideas on the Coke and Pepsi fountain spigots, illustrating a paradox or contradiction. This meme often includes social commentary or observational humor.

Meme Soda War Original

This soda fountain meme, in heavy circulation currently, uses the Cola Wars as a template for conflict. This meme began with an image, posted by one social media user, showing a cup being filled with both Coke and Pepsi. That morphed into images by others who edited in opposing ideas on the Coke and Pepsi fountain spigots, illustrating a paradox or contradiction. This meme often includes social commentary or observational humor.

Meme La Croix A

This LaCroix meme riffs on the subtle flavor of the sparkling water brand.

Meme La Croix B

This LaCroix meme riffs on the subtle flavor of the sparkling water brand.

Meme Pepsi Planet

This meme featuring the earth and a Pepsi can pokes fun at Pepsi’s controversial 2017 Kendall Jenner commercial.

Meme Soda Spoofs

These redesigned soda cans are an example of a meme with no intended social commentary. The labels have been reimagined with phrases and graphic styles from other popular memes.

Meme Pepsi One

This meme is a visual gag having fun with brand names.

Meme Coke Bear
Meme Soda War Hometown
Meme Soda War Mad World
Meme Soda War Original
Meme La Croix A
Meme La Croix B
Meme Pepsi Planet
Meme Soda Spoofs
Meme Pepsi One
March 29, 2019

     One way youth consumers interact with brands these days is through internet memes. A meme is defined historically as “an idea, behavior, style, or usage that spreads from person to person within a culture.” Today’s iteration is defined as “an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media.” While brands risk a backlash if they try to encroach on the meme culture, this internet content opens an interesting window into youth culture. And meme creators appear to love the topic of beverages.

Meme Primer. It isn’t unusual for a teen consumer to scroll through hundreds of memes in a twenty-minute period on social media platforms including Instagram, Reddit and Tumblr. Memes can be created by anyone on social media, using applications such as Windows Paint or Photoshop. They are generally self-referential, nihilistic, absurd and surreal. They are meant to be funny or satirical, or both. The humor is often dry. Meme subjects appear in waves, often coming in and out of style in the span of weeks. Meme creators rarely take “credit” for their work. Because memes are entirely user-generated, impressions earned are authentic. Rapid iteration means young consumers may see the same content many times in a day. Highschoolers, for example, might have seen a LaCroix meme once or twice a day during its peak. The photo gallery above shows several examples of beverage memes.

Technology Innovation Exclusive Insights Latest Insights
  • Related Articles

    Gatorade to Launch ‘Juiced’ Sports Drink to ‘Bring Younger Athletes Into the Portfolio.’

    Stake in Online Retailer Boxed Helped PepsiCo Prepare for Inflection Point

    Future Smarts Virtual Conference to offer Insights On Year Ahead

  • Related Products

    Beverage Digest Newsletter

Popular Stories

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • 3 lead

    Richard’s Rainwater Turns Showers into Growth Spurt

  • Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

  • Powerade Targets Gatorade with New Formula, Packaging

  • Monster to Develop Small Brands In-House with Coke’s Blessing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media