New York is one of the hardest hit COVID-19 regions in the world. It’s also the home to Big Geyser, one of the largest and most important independent beverage distributors (and incubators) in the US. The company serves almost 13 million consumers in New York City’s five boroughs and the counties of Nassau, Suffolk and Westchester. BD spoke this week to Big Geyser COO Jerry Reda to find out how the company is responding to the crisis. He estimated that only about...

Since early March, BD has tracked the COVID-19 crisis through the eyes of beverage executives in the Coca-Cola, PepsiCo and independent bottling systems. By last week, a period of frenzied demand had given way to a more normalized sales pattern, bottlers and distributors said. Some are now bracing for...  Story includes direct comments from beverage bottlers and distributors.