Wall Street analysts are on high alert for shifts in pricing and volume trends within the US consumer packaged goods sectors, including beverages. A worst-case scenario would be decelerating pricing growth without a corresponding bump in volume performance, which would depress dollar sales growth trends. In an Aug. 22 report, A/B Bernstein analyst Callum Elliott summed up the current state-of-play this way: “With the period of ...
Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior.
In this exclusive webinar, registrants will learn...
Carbonated soft drink pricing at retail accelerated last month, according to new Nielsen data published by Goldman Sachs. As shown in the table, CSD pricing jumped +17.2% in the four weeks ending June 3, which included the Memorial Day holiday. That growth rate was faster than the +16.6% increase achieved in the latest 52-week period, according to the data, which covers...
