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Insights

Home » Topics » Insights
  • Hemp cover b
    May 1, 2025

    What’s Behind U.S. Surge of THC Beverage Launches?

    When Philadelphia-based attorney Seth Goldberg started representing businesses and individuals looking to expand into cannabis 10 years ago, a lot of his work focused on state-licensed cultivators, product manufacturers, and dispensaries in regulated state markets. In recent years, the market has evolved to an emphasis on cannabis as a functional ingredient in food and beverage products. Goldberg’s clients now include a food company looking to expand into THC edibles and a beverage company looking to add a line of THC drinks. THC is the psychoactive component in marijuana. His practice is constantly evolving with shifts in state and federal law and enforcement — or the lack thereof. Without clarity and consistency in the regulation of cannabis-infused food and beverages nationally, entrepreneurs with an appetite for risk have forged a patchwork market for unregulated THC drinks containing psychoactive ingredients such as delta-8 and delta-9. Often, these companies exploit loopholes in the 2018 Farm Bill, which removed cannabis with low concentrations of THC from the Controlled Substances Act and called it hemp. Delta-8 and delta-9 THC drinks are popping up outside of regulated dispensaries in states like Minnesota and Texas. You might even find such products at the local convenience store in your state. “There’s been a real evolution in terms of how cannabis consumer packaged goods are being marketed in 2025 relative to when I got into this is 2015,” Goldberg, a business litigation partner at law firm Pashman Stein Walter Hayden, said in an interview with Beverage Digest. He is co-chair of the firm’s Cannabis & Hemp Law practice. The flood of new THC beverages across the US is now catching the attention of state legislators and regulators. Just this month, Maryland Gov. Wes Moore signed legislation that limits the amount of THC in drinks that aren’t sold by state licensed cannabis distributors. A bill in Tennessee prohibits the sale of hemp-derived THC drinks at convenience stores and groceries. A number of other states including Florida and Georgia have attempted legislation governing this new crop of THC beverages. Hemp-based THC drinks haven’t captured the attention of the Trump administration, however. BD’s Duane Stanford spoke to Goldberg to better understand this exploding THC beverage market...

  • Cover
    April 23, 2025

    2024 All-Channel Results: LRB Dollars and Volume Rose

    ABOUT THIS REPORT AND BD’S FACT BOOK, 30TH EDITION. This report is a snapshot of BD’s newly-published Fact Book, 30th Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report.

  • April 3, 2025

    Risk Grows for SNAP Soda Restrictions

    Momentum is growing within the Trump Administration to cut carbonated soft drinks from the federal Supplemental Nutrition Assistance Program, known as SNAP. US Health Department Secretary Robert F. Kennedy Jr. announced late last week...

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  • April 3, 2025

    Waiting Game for Pepsi Bottlers on Poppi, Alani Nu

  • Cover web
    March 11, 2025

    Dynamic 2025 Starts With Alani Deal. Pepsi to Distribute?

  • March 11, 2025

    Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper

  • March 11, 2025

    Briefs: Fairlife; Keurig Dr Pepper; SNAP Risk; Sparkling Water Results and Data; Coke Tax Case; CCEP to FTSE; Target Boycott; $90K Cheeto

  • February 18, 2025

    Tariff Watch: Expanded Aluminum Levies Draw Reaction

  • February 4, 2025

    Briefs: PepsiCo Results, Tariff Watch, Monster Succession, SNAP Soda Bill, GLP-1, and More

  • Cover web v2
    January 9, 2025

    FS24 Hot Topic: Should PepsiCo Refranchise in North America?

  • January 9, 2025

    Coca-Cola Zero Sugar Formula Now Includes Stevia in US

  • Cover   web
    December 11, 2024

    Protein Shake Results: Coke’s Fairlife Core Power Explodes at US Retail

  • December 11, 2024

    Potential Trump Moves From Tariffs to Kennedy Spark Speculation

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