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Richard’s Rainwater Turns Showers into Growth Spurt

Decades-Long ‘Hobby’ Looks to Capitalize on Consumer Desire for Canned Water
February 1, 2023

Brand Backed By Former Hedge Fund Owner, Major League Pickleball Founder

Richard’s Rainwater has spent the last couple of years making sure the brand won’t be ignored. Fresh off a 2021 Series A funding round that was north of $10 million, the Austin, Texas-based packager of actual rainwater has been expanding shelf presence at retailers including Kroger, Albertson’s and HEB, adding production capacity, and executing an aggressive publicity campaign. If you hadn’t heard of the still nascent brand previously, you’d be...


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FTC Reportedly Looking at Coca-Cola, PepsiCo Pricing Strategies at Retail

It’s Prepared to Defend Sales and Distribution Practices
January 12, 2023

New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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Analysts: U.S. Beer Wholesalers Troubled by Competition From ‘Big Soda’

PepsiCo Responds to Allegations of Unfair Play
October 20, 2022

At an annual convention and trade show for beer distributors last week, the National Beer Wholesalers Association warned attendees of what they see as unfair encroachment by PepsiCo’s Blue Cloud Distribution, according to Wall Street analysts who wrote about the meeting. When asked about criticisms leveled at PepsiCo and Blue Cloud, Blue Cloud executives sent BD the following rebuttal, which is reprinted in its entirety...


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Share Price Declines Continue for BevCos After Fifth Fed Rate Hike

October 10, 2022

In the third quarter of this year, many of the public beverage companies and retailers tracked by BD once again saw their stocks shed more value or stay in the red compared to the first six months of 2022 as they continued to...


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Highlights From NACS Show for Convenience Retailers

October 10, 2022

Last week’s NACS convention for convenience store operators in Las Vegas offered a first look at product innovation from beverage makers looking to get new products into retailer store resets for 2023. The annual event includes a...


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Coca-Cola’s Costa Coffee Pursues Three-Pronged U.S. Strategy

Brand to Launch Canned Flat White Coffee for US Market in December
October 10, 2022

Coca-Cola’s US strategy for Costa Coffee came into sharper focus last week at the NACS convenience retail show. The company unveiled a new ready-to-drink canned coffee for the US market, showed off its Smart Cafe? automated coffee kiosk program, and shed light on plans to add standalone cafe?s. Since buying the UK-based coffee chain in 2019, Coke was forced to...


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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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Celsius CEO Sees Cold Drink, Foodservice, C-Store Upside With PepsiCo as Partner

John Fieldly Breaks Down PepsiCo Distribution Deal.
September 7, 2022

When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...


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Former Coke Executive Looks to Scale Up 2-Year-Old Lemon Perfect

August 18, 2022

BD caught up with former Coca-Cola sales executive Jim Brennan a month after he was hired full-time by startup beverage brand Lemon Perfect. Brennan has served as an advisor to the Atlanta-based company’s Founder and CEO Yanni Hufnagel since early 2021, helping open doors at key retailers including Kroger, Costco, and Safeway. That requires meetings with retailers and other hands-on work, and as Brennan was pulled deeper into...


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