Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

Lower Drinking Rates Opportunity for Non-Alcohol Producers?

A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...

PepsiCo’s July announcement that it will launch a Pepsi Prebiotic Cola this fall drew responses about prebiotic sodas from executives at both Coca-Cola and Keurig Dr Pepper during the companies’ earnings conference calls that followed. “Given its...

Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...

The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...

BD Founder Recalls Reporting ’Boldest’ Move After Face-to-Face With Goizueta, Keough

Plus: Read BD’s 1985 New Coke, Coke Classic Coverage

Next Friday, July 11, will mark 40 years since Coca-Cola shocked the world for the second time in three months by bringing back its original Coca-Cola formula, which the company renamed Coca-Cola Classic. The first...