Wall Street analysts are on high alert for shifts in pricing and volume trends within the US consumer packaged goods sectors, including beverages. A worst-case scenario would be decelerating pricing growth without a corresponding bump in volume performance, which would depress dollar sales growth trends. In an Aug. 22 report, A/B Bernstein analyst Callum Elliott summed up the current state-of-play this way: “With the period of ...
Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
June 28, 2023
Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior.
In this exclusive webinar, registrants will learn...
Carbonated soft drink pricing at retail accelerated last month, according to new Nielsen data published by Goldman Sachs. As shown in the table, CSD pricing jumped +17.2% in the four weeks ending June 3, which included the Memorial Day holiday. That growth rate was faster than the +16.6% increase achieved in the latest 52-week period, according to the data, which covers...
Monster and Red Bull Power Growing Energy Category
May 26, 2023
Celsius moved up two spots to the No. 3 energy drink at US retail behind Monster and Red Bull after doubling sales during the first quarter of this year, according to BD data. As shown in the table...
Prime, the sports drink challenger incubated by Congo Brands and co-founded last year by social media influencers Logan Paul and KSI, has bounded its way into a US sports drink category dominated by PepsiCo and Coca-Cola. As shown in the Green Sheet with this story...
U.S. Non-Carbs at Retail by Category: Q1 2023 (Volume, Dollars, Pricing)
GREEN SHEETS included: Non-Carbonated Beverages: Q1 2023
‘Dink’ Latest Example of Beverages Targeting Exploding Pickleball Community
April 6, 2023
The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers Joe and Abby Feerrar. The husband-and-wife team is launching what they believe to be the first non-alcoholic ready-to-drink beverage created with pickleball players specifically in mind. “Dink,” named for the shot that is a staple of the small-court game, will debut this weekend at a pickleball event...
Our debut episode, “Is Gatorade Beatable?” explores Coca-Cola’s mission to use a combined BodyArmor and Powerade to overtake sports drink leader Gatorade in the coming years. Coke leaders are through being an also-ran in this category, and PepsiCo has no plans to give up its supremacy. That will make for great competition, even as the category shifts beneath both companies’ feet with the emergence of “rapid hydration.”
Episode 2, “Is Sprite Beatable?” delves into PepsiCo’s Starry lemon-lime soda launch and the company’s plans to disrupt the dominance of Coca-Cola’s Sprite. We discuss how Sprite spent decades embracing hip-hop and the NBA to build a loyal consumer base, and how PepsiCo has decided to start from scratch with Starry to reach Gen Z consumers after years of struggles with lemon-lime brands including Sierra Mist.
Powdered Beverage ‘Headroom is Unlimited,’ CEO Says. Brand Represents Possible Long-Term Disruption for RTD Sector.
March 16, 2023
Liquid I.V., the powdered water enhancer acquired by Unilever in 2020, is closing in on $1 billion in net sales, according to the company. The brand will reach the milestone in the “near future,” the company said, while declining to define that timeframe. The “hydration multiplier,” which promises to hydrate as much as 2.5 times faster than water and is used by some consumers as a hangover remedy, is the largest single-serve drink mix brand on the market with a...
Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.
We'll share our observations in live updates here, so check back through the next couple of days.
Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.
Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream
A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...