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Coca-Cola Zero Sugar Formula Now Includes Stevia in US

Pilot Projects in 2023 Expanded Nationally Late Last Year
January 9, 2025

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...


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Protein Shake Results: Coke’s Fairlife Core Power Explodes at US Retail

PepsiCo’s Muscle Milk Declines Through Three Quarters
December 11, 2024

Coca-Cola’s Fairlife Core Power continued to lead growth in the $6 billion US protein shake category at retail for the first nine months of this year, according to BD data. The brand grew sales +39% by dollars and +29% by volume in the period, as shown in the...


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Potential Trump Moves From Tariffs to Kennedy Spark Speculation

SNAP, Warning Labels, Ingredient Regs Seemingly on Table
December 11, 2024

Policy comments by President-Elect Donald Trump and his proposed picks for cabinet and administrative posts have set off a barrage of speculation about potential impacts to the food and beverage industry. In a research note this week, RBC Capital Markets Beverage Analyst Nik Modi, who will speak at BD’s Future Smarts conference on Monday, summed up the industry consternation this way:...


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Opening Thoughts: December 11, 2024

December 11, 2024

We’ll close out the year on Monday with our annual Future Smarts conference in New York City. And I can’t wait to see what comes out of the program we've assembled.

I love the conversation we generate during the course of the day, with discussion threads that weave through the speaker sessions. Points from an earlier session often find their way into a later interview as dots are connected. The impact of consumer stress on industry growth, practical implications of technologies such as Ai, the competition for soft drink market share, and expectations for the new presidential administration will be some of those threads.

We’ll start the day with executives from Coca-Cola, Keurig Dr Pepper, and PepsiCo before convening our annual analyst panel to riff on what they’ve heard that morning. Bottlers from both Coca-Cola and PepsiCo will layer in their perspectives. And we will fold in a wholesaler’s view of the retail landscape with UNFI’s CEO. Olipop’s co-founder will provide some emerging brand and category spice. And Boston Beer’s former CEO will stir the pot in the best of ways with a view across beer and non-alcoholic beverages.

Future Smarts attendees will head into 2025 with a complete view of the most urgent industry topics, as voiced by smart industry insiders. It’s great to get a helping of clarity right before we all wrap up a busy 2024.

Like last year, we’ll host a welcome reception on Sunday for all registered attendees. I love that the evening is so anchoring, helping to deepen industry relationships on a human level — mine included.

If you can’t join us, rest assured we’ll share some slices of the Future Smarts pie in our newsletter next year. In the meantime, enjoy your families this holiday season. The team at Beverage Digest wishes you all the very best.


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California Judge Dismisses Reyes Coke Challenge of KDP Distribution Termination

Reyes Vows to Pursue its ‘Rights.’ Will Appeal.
October 3, 2024

A California judge has dismissed a lawsuit by Reyes Coca-Cola Bottling seeking to force Keurig Dr Pepper to renew an agreement for the distribution of Dr Pepper products in the state. The judge agreed with...


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PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

Launches Gatorade Hydration Booster
September 19, 2024

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...


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Analysis: Fairlife Acquisition 'Bright Spot’ For Coca-Cola

Fairlife Core Power Far Outpaces Protein Shake Category
September 19, 2024

Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.

Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...


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Q&A: Olipop CEO Goodwin on Road to $1B

Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024

With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher


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Prime Hydration Now in Negative Sales Territory Amid Category Decline

Lawsuits Mount for Influencer-Led Brand That Shook Category
September 5, 2024

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the


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Energy Drinks: Category Slowdown Now Undeniable

Producers, Analysts Remain Bullish Long Term
August 22, 2024

Celsius Growth Slows in 1H Retail Performance Data.

Monster Moving Ahead With Price Hikes Despite Consumer Weakness.

US energy drink makers are now facing a surprising reality — the category slowdown is intensifying. During the first half of this year, US energy drink dollar sales at retail grew +3.4% as volume sales grew +1.7%, according to BD data. That represents a deceleration of


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