Which of these are not true?
1. Tropicana offered a cereal made to be eaten with orange juice.
2. Gatorade applied for a trademark for a virtual beverage.
3. Coke Zero Sugar launched a flavor called Byte that it says tastes like a computer pixel.
CEOs of Coke, PepsiCo Sound Notes of Caution as Inflation Grows, Persists
May 9, 2022
Plus: Energy Growth Decelerates in Convenience Channel. Snapple Plays Pricing Catch Up. Coca-Cola, PepsiCo, and Keurig Dr Pepper all reported first-quarter earnings the week of April 25. The effect of inflationary pricing on consumer demand was a hot topic during earnings calls for investors. In an interview with BD, Coca-Cola CFO John Murphy...
Royalties Possible to Orange Bang, Monster as Arbitrator Challenges ‘Creatine’ Formulation
April 19, 2022
The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.
Plus, PepsiCo Soft Drink Concentrate Pricing Up +7.5% for 2022
February 9, 2022
Niagara, the country’s largest private label bottled water producer and a co-packer for companies including Coca-Cola, informed retailers this week that rising input costs will force a wholesale price increase on March 1. Niagara is battling higher supplier costs for...
Incoming CEO Mike Suco Stood Out as Keeper of Atlanta Flame
February 9, 2022
Coca-Cola Bottling Company United, Coca-Cola’s third largest US bottler, has named Mike Suco as the company’s eighth president and CEO in its 120-year history. Currently an SVP and chief commercial officer, Suco will succeed the retiring John Sherman as head of the Birmingham, Alabama-based bottler whose territory includes...
Considers Multipack. And 16-Oz Bottle for Eventual C-Store Push
January 25, 2022
In 2020, BD flagged a young brand called Lemon Perfect that was picked up by distribution rainmaker Big Geyser and launched with some trepidation in New York City as the pandemic swept into the US. BD checked in with founder Yanni Hufnagel this month to see how the Beechwood Capital-backed brand has done since. He said he expects ...
Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022
Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
Alcohol Permits Issued in 17 States. Eight Additional States Registered
December 17, 2021
PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...
NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.