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UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest

Meeting Today Follows Seltzer Trademark Parade
January 14, 2021

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...


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Coca-Cola to Eliminate 2,200 Jobs Globally, Including 1,200 in US

Plus, New North America Unit Details
December 21, 2020

Coca-Cola now says it will eliminate a net 2,200 jobs as part of a global reorganization announced in August. The eliminated positions include previously announced voluntary separations and a wave of involuntary separations starting last week, according to the company. Some employees in ...


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Emergency Arbitrator Says PepsiCo Remains Bang’s Exclusive US Distributor

Interim Order
December 21, 2020

On Dec. 7, an emergency arbitrator ordered Bang Energy owner Vital Pharmaceuticals to stop actions to take distribution back from PepsiCo. VPX must “cease any and all actions” to sell to PepsiCo’s Bang customers, distribute products in PepsiCo’s Bang territories, or “take back” territories or customers from PepsiCo, the arbitrator wrote...


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Coke to Eliminate 2,200 Jobs Globally

Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020

Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a


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Emergency Arbitrator Says PepsiCo Remains Bang's Exclusive US Distributor

Bang Ordered to ‘Cease’ Activity in PepsiCo Distribution Territory
December 8, 2020

An emergency arbitrator has ordered Bang Energy for now to stop actions to take distribution back from PepsiCo. The interim ruling filed today also orders Bang owner Vita Pharmaceuticals to abide by the terms of its distribution agreement with PepsiCo during the contract’s three-year notice period...The full court document is available for Beverage Digest subscribers HERE.


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International Perspective: Coke, Pepsi Global Volumes

Brazil Offers Bright Spot. Mexico Falls
December 1, 2020

Coca-Cola posted third-quarter volume declines in most markets, according to a BD review of regulatory filings. The company’s expansive exposure to ...


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Non-Carbonated Beverage Performance at Retail

Strong Growth Through Nine Months of 2020
December 1, 2020

Four of five non-carbonated beverage categories tracked by BD grew by volume and dollars during the first nine months of this year, as the table with this story shows.  ...  


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Bang Drops, Sues Distributor PepsiCo

Energy Drink Maker Claims PepsiCo Breach, Interference
December 1, 2020

A 10-year distribution agreement between Bang Energy and PepsiCo that began just eight months ago has devolved into confusion and a lawsuit. On Nov. 25, bang owner Vital Pharmaceuticals, also known as VPX, sued PepsiCo in US District Court in Florida alleging that PepsiCo has breached the agreement and interfered with Bang’s business relationships. The lawsuit, reviewed by BD, comes ...


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Stock Watch: National Beverage, Monster Shares Soar Despite Pandemic.

Coke Bottlers Fall.
November 11, 2020
LaCroix maker National Beverage turned in the top stock price performance so far this year among beverage companies tracked by BD. As of the Nov. 9 market close, National Beverage’s per-share stock price grew almost...                                               
        

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Sparkling Water: Aha Launch Disrupted

LaCroix, Sparkling Ice, Topo Chico Rise
November 11, 2020
Coca-Cola’s Aha sparkling water launch has fallen behind the pace set in 2018 by PepsiCo’s Bubly introduction, according to US retail data tracked by BD. Following its March launch, Aha reached a ...                                               
        

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