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PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

Launches Gatorade Hydration Booster
September 19, 2024

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...


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Analysis: Fairlife Acquisition 'Bright Spot’ For Coca-Cola

Fairlife Core Power Far Outpaces Protein Shake Category
September 19, 2024

Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.

Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...


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Cover

Q&A: Olipop CEO Goodwin on Road to $1B

Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024

With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher


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Prime Hydration Now in Negative Sales Territory Amid Category Decline

Lawsuits Mount for Influencer-Led Brand That Shook Category
September 5, 2024

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the


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Energy Drinks: Category Slowdown Now Undeniable

Producers, Analysts Remain Bullish Long Term
August 22, 2024

Celsius Growth Slows in 1H Retail Performance Data.

Monster Moving Ahead With Price Hikes Despite Consumer Weakness.

US energy drink makers are now facing a surprising reality — the category slowdown is intensifying. During the first half of this year, US energy drink dollar sales at retail grew +3.4% as volume sales grew +1.7%, according to BD data. That represents a deceleration of


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Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025

Market Share Wins, Profit Margin Gains Demand ‘Challenger Mindset’
August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...


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Social Media Score Card

Red Bull Tops Influencer Marketing Ranking for Non-Alcoholic Brands
July 31, 2024

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...


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PepsiCo’s Q2 Snack Performance Stirs Concern Over Consumer Sentiment

Frito-Lay Noise Masks Improving PBNA Trends, However
July 16, 2024

Exec Says PBNA Focus is Total Beverage Portfolio and Profitability.

PepsiCo’s noisy second-quarter earnings report driven by Frito-Lay underperformance overshadowed an improved trend at PepsiCo Beverages North America (PBNA). On July 11, PepsiCo reported organic sales and volume performance that fell short...


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Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO

Gehring Joins List of Possible CEO Successors at Iconic Energy Drink Company
June 20, 2024

Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...


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Major BevCos Report ‘Resilient’ Demand in 2024

Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024

Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.

PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.

Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.

Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...


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