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Opening Thoughts: October 12, 2023

October 12, 2023

Concern over the potential negative impact to food and beverage sales from obesity medications such as Ozempic and Wegovy is overblown.

This summer, Morgan Stanley rightfully dug into whether the rapidly growing use of diabetes drugs for weight loss would dampen food and beverage sales in a country racked with obesity. Analysts at the firm estimate a -2.0% to -3.0% decline in carbonated soft drink and snack consumption in 2035 driven by the drugs. Other firms...


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Opening Thoughts: September 27, 2023

September 27, 2023

How can we serve you even better? That’s the central question of a subscriber survey you’ll find in your email inbox today.

The survey won’t take much time at all, I promise. But your feedback will contribute to our roadmap for making our offering even more useful and adding services.

What topics should we cover more? What should we cover less?

What newsletter data sets and stories are most useful? What data should we add?

What suggestions would you have for our resource products, such as the Fact Book and the Coke and Pepsi Systems book?

You’ll find all these topics and more in the survey. Even if you are a brand-new subscriber, we’d love to hear from you. ..


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Briefs: September 27, 2023

September 27, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Coke Leaders Say Recruiting Consumers Key as Inflation Persists

’You Need More People’ to Grow, CEO Tells Barclays Audience
September 14, 2023
Coca-Cola Chairman and CEO James Quincey and North America President Jennifer Mann sat down on Sept 7 for an on-stage interview with equities analyst Lauren Lieberman at the Barclays Consumer Staples Conference in Boston. A key message from Quincey and Mann was Coca-Cola’s pursuit of...
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Opening Thoughts: September 14, 2023

September 14, 2023

As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.

Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...


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New American Beverage CEO Ready to ‘Keep Building’ on Successes

Critics ‘Aren’t Staying Static,’ Keane Says
September 14, 2023

When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...


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Analysts Watch for Signs of Pricing Retreat, Volume Recovery

Latest Scanner Data Provides Mixed Signals
August 30, 2023

Wall Street analysts are on high alert for shifts in pricing and volume trends within the US consumer packaged goods sectors, including beverages. A worst-case scenario would be decelerating pricing growth without a corresponding bump in volume performance, which would depress dollar sales growth trends. In an Aug. 22 report, A/B Bernstein analyst Callum Elliott summed up the current state-of-play this way: “With the period of ...


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Bev50: Gatorade, Coca-Cola, Red Bull Among Brands Ranked in New Psychology-Based Study

Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
June 28, 2023

Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior. In this exclusive webinar, registrants will learn...


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Latest Retail Data Shows Accelerated CSD Pricing

Volume Decline Widened in May
June 20, 2023

Carbonated soft drink pricing at retail accelerated last month, according to new Nielsen data published by Goldman Sachs. As shown in the table, CSD pricing jumped +17.2% in the four weeks ending June 3, which included the Memorial Day holiday. That growth rate was faster than the +16.6% increase achieved in the latest 52-week period, according to the data, which covers...


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Celsius Grabs No. 3 Spot at US Retail as Bang Craters, Rockstar Slips

Monster and Red Bull Power Growing Energy Category
May 26, 2023

Celsius moved up two spots to the No. 3 energy drink at US retail behind Monster and Red Bull after doubling sales during the first quarter of this year, according to BD data. As shown in the table... Table included:

US Energy Drinks at Retail: Q1 2023


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