Protein Shake Category Powers on. Fairlife Only ‘Scratched the Surface,' Exec Says
RTD Coffee Category Slides. KDP-Distributed Chobani Up. Starbucks Down RTD Tea Performance Slides as Category Leaders Drag
July 15, 2025
The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...
