This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:
‘We Want to be the Most Approachable Energy Drink.’
Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...
