PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...
The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.
