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Home » Topics » Functional

Functional
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Muscle Milk Lifts Sales With Broader Fitness Focus

Revamps Formula, Packaging
May 9, 2022

PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...


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Bang Energy Faces $175M Payment for Alleged Trademark Infringement

Royalties Possible to Orange Bang, Monster as Arbitrator Challenges ‘Creatine’ Formulation
April 19, 2022

The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.


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Briefs: March 17, 2022

March 17, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Territory Changes and Deals: March 17, 2022

March 17, 2022

A collection of key deals from around the industry so you don't miss a beat...


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U.S. Non-Carb Results at Retail 2021

At-home Demand Fueled Sports, Water Categories. Pricing Accelerated
March 17, 2022

The plain bottled water, enhanced water, and sports drinks categories all posted volume, dollar and pricing gains at US retail in 2021 as the global pandemic continued to spur at-home consumption. Pricing in all non-carb retail categories tracked by BD posted accelerated growth for the full year, compared to the first-nine months of 2021. The higher pricing was triggered in part by escalating input costs for beverage makers, who took pricing actions to protect or recover profit margins. The table provides a snapshot of the non-carb categories tracked by BD for the full-year 2021. The Green Sheet on the following page provides further detail.


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Opening Thoughts: February 23, 2022

February 23, 2022

This week’s issue covers important discussions swirling within the US bottling systems for Coca-Cola and PepsiCo. One story relates to Coke’s new alcohol beverage strategy (pg. 6). The other involves to PepsiCo’s distribution strategy for Gatorade (pg. 2). Make sure not to miss them. Separately, recent product launches including Coca-Cola Starlight (pg. 15) and Nitro Pepsi (pg. 16) got me thinking about how important it is for snack and beverage brands to reach young consumers. As a beverage writer, I am fortunate to have a built-in focus group...


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Briefs: February 23, 2022

February 23, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Territory Changes and Deals: February 23, 2022

February 23, 2022
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Gatorade Launches 'Gatorade Fit' Electrolyte Drink. Puts ‘Healthy’ On Label

Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022

Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...


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Briefs: February 9, 2022

February 9, 2022

A collection of recent developments from around the industry to keep you up to speed...


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