Functional

Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...

Territory Changes and Deals: February 17, 2021

February 17, 2021

Pepsi Bottling Ventures has agreed to acquire fifth-generation North Carolina bottler Pepsi-Cola Roxboro, which dates to...

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020

February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...

Briefs: February 3, 2021

February 3, 2021

Collection of industry briefs to keep beverage executives up to speed.

BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars

February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...

Briefs: January 19, 2021

January 19, 2021

A collection of news briefs to keep you up to speed on the developments you missed...

Monster Beverage Declines To Put Hard Seltzer Launch Speculation To Rest

May Opt Instead for Soft Energy Seltzer

January 19, 2021

Monster Beverage Co-CEO Rodney Sacks said during a Jan. 14 investor meeting that he’s not interested in marketing a “me too” hard seltzer or non-alcoholic seltzer that is “one...

UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest

Meeting Today Follows Seltzer Trademark Parade

January 14, 2021

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...

Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.

Future Smarts 2020 Highlights

Coca-Cola, PepsiCo, Keurig Dr Pepper Look Ahead

December 21, 2020

With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...