Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
    • The Breeze Podcast
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Topics » Functional

Functional
Functional RSS Feed RSS

Briefs: March 16, 2023

March 16, 2023

A collection of recent developments from around the industry to keep you up to speed...


Read More
Lead.jpg

Expo West 2023: Live Updates

What's Next for Functional Beverages
March 7, 2023

Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

We'll share our observations in live updates here, so check back through the next couple of days.

Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.


Read More

Opening Thoughts: March 2, 2023

March 2, 2023
Back in my Bloomberg News days a decade ago, a colleague and ex-options trader, who was often intrigued by health and profit hacks, brewed a cup of Keurig coffee one morning and whisked it with grass-fed butter. He extolled the virtues of the concoction for both health and mental acuity. He believed it gave him the kind of physical edge that folks on Wall Street and Silicon Valley are forever striving to unlock.

Before long, seemingly everyone looking for an edge was talking about that trend and the brand fueling it, Bulletproof. Founder David Asprey had been energized by the yak-butter tea he drank during a meditation excursion in Tibet. Asprey introduced US consumers to grass-fed butter coffee by way of Bulletproof in 2013. The company included a healthy fat called MCT oil to provide energy to the brain and body. Bulletproof became a cornerstone of the keto diet fad, a modern on a low-carb diet. Keto encouraged consumption of quality fats and protein.

Bulletproof sold plenty of coffee beans, pods, and MCT oil. However, the company’s ready-to-drink offering, launched in 2017, hasn’t caught on and may have been too late, despite the brand’s keto-on-the-go promise. Instead, Super Coffee has dominated the MCT-infused keto coffee space. A 2018 appearance on Shark Tank, investments from the likes of NFL quarterback Aaron Rogers and pop star Jennifer Lopez, and a 2020 national distribution partnership with Anheuser-Busch has propelled that brand to the forefront.

That’s why Starbucks’ launch of olive oil infused coffees at a cafe in Italy is especially eye-catching. Called Oleato, the barista-prepared drinks — in hot and iced forms — appear to take cues from the MCT coffee craze, although Starbucks’ pitch is all about mouthfeel. “The alchemy of Starbucks arabica coffee and premium Partanna extra virgin olive oil (EVOO) creates an entirely new experience, taking on a depth and dimension that simply must be tasted to be believed,” the company’s website states. The drinks are headed to California in the spring.

As I tweeted last week, Oleato is just the kind of innovation that could one day jump to the RTD market by way of Starbucks’ JV with PepsiCo. That successful partnership has...


Read More

Territory Changes and Deals: March 2, 2023

March 2, 2023
A collection of key deals from around the industry so you don't miss a beat...
Read More

Briefs: March 2, 2023

March 2, 2023
A collection of recent developments from around the industry to keep you up to speed...
Read More

Briefs: February 16, 2023

February 16, 2023
A collection of recent developments from around the industry to keep you up to speed...
Read More

Territory Changes and Deals: February 1, 2023

February 1, 2023
A collection of key deals from around the industry so you don't miss a beat...
Read More

Monster to Develop Small Brands In-House with Coke’s Blessing

Monster Targets Liquid Death, Celsius, Hard Mtn Dew With 2023 Launches
February 1, 2023

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...


Read More

Territory Changes and Deals: December 19, 2022

December 19, 2022

A collection of key deals from around the industry so you don't miss a beat...


Read More

Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...



Read More
Previous 1 2 3 4 5 6 7 8 9 … 16 17 Next

Popular Stories

  • BodyArmor Looks to Become Household Brand, CMO Says.

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

  • Non-Carb Retail Results: 2022

  • 1 lead b

    Expo West Fertile Ground for Next Growth Trends

  • 1 liquid iv

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

  • Lead

    Expo West 2023: Live Updates

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media