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Home » Topics » Functional

Functional
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Briefs: September 27, 2023

September 27, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: September 14, 2023

September 14, 2023

As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.

Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...


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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Territory Changes and Deals: August 30, 2023

August 30, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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Briefs: May 10, 2023

May 10, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Briefs: April 19, 2023

April 19, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: April 19, 2023

April 19, 2023
Collection of key deals from around the industry so you don't miss a beat...
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The Next Big Thing — Trendspotting at Expo West

Full Transcript of The Breeze, Episode 3
March 23, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 3.

Our guest today is Matt Hughes, Vice President of Incubation for New Revenue Streams at Coca-Cola. Insiders might remember this unit as Venturing & Emerging Brands (VEB), of which Matt is a founding member. He has spent 30 years in the beverage industry, including as an entrepreneur. We talk to Matt about this month's Natural Products Expo West to compare notes on natural product trends, up-and-coming wellness brands, and what it takes to break through in a crowded sector defined by high failure rates and a huge potential upside...


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Briefs: March 16, 2023

March 16, 2023

A collection of recent developments from around the industry to keep you up to speed...


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