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Tea

Home » Topics » Tea
  • March 2, 2023

    Opening Thoughts: March 2, 2023

    Back in my Bloomberg News days a decade ago, a colleague and ex-options trader, who was often intrigued by health and profit hacks, brewed a cup of Keurig coffee one morning and whisked it with grass-fed butter. He extolled the virtues of the concoction for both health and mental acuity. He believed it gave him the kind of physical edge that folks on Wall Street and Silicon Valley are forever striving to unlock.

    Before long, seemingly everyone looking for an edge was talking about that trend and the brand fueling it, Bulletproof. Founder David Asprey had been energized by the yak-butter tea he drank during a meditation excursion in Tibet. Asprey introduced US consumers to grass-fed butter coffee by way of Bulletproof in 2013. The company included a healthy fat called MCT oil to provide energy to the brain and body. Bulletproof became a cornerstone of the keto diet fad, a modern on a low-carb diet. Keto encouraged consumption of quality fats and protein.

    Bulletproof sold plenty of coffee beans, pods, and MCT oil. However, the company’s ready-to-drink offering, launched in 2017, hasn’t caught on and may have been too late, despite the brand’s keto-on-the-go promise. Instead, Super Coffee has dominated the MCT-infused keto coffee space. A 2018 appearance on Shark Tank, investments from the likes of NFL quarterback Aaron Rogers and pop star Jennifer Lopez, and a 2020 national distribution partnership with Anheuser-Busch has propelled that brand to the forefront.

    That’s why Starbucks’ launch of olive oil infused coffees at a cafe in Italy is especially eye-catching. Called Oleato, the barista-prepared drinks — in hot and iced forms — appear to take cues from the MCT coffee craze, although Starbucks’ pitch is all about mouthfeel. “The alchemy of Starbucks arabica coffee and premium Partanna extra virgin olive oil (EVOO) creates an entirely new experience, taking on a depth and dimension that simply must be tasted to be believed,” the company’s website states. The drinks are headed to California in the spring.

    As I tweeted last week, Oleato is just the kind of innovation that could one day jump to the RTD market by way of Starbucks’ JV with PepsiCo. That successful partnership has...

  • February 1, 2023

    Briefs: February 1, 2023

    A collection of recent developments from around the industry to keep you up to speed...
  • February 1, 2023

    Territory Changes and Deals: February 1, 2023

    A collection of key deals from around the industry so you don't miss a beat...
Read More
  • February 1, 2023

    Opening Thoughts: February 1, 2023

  • 1 lead full
    December 19, 2022

    PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

  • November 22, 2022

    Non-Carb Categories Ride Pricing Growth for First-Nine Months of 2022

  • November 22, 2022

    Briefs: November 22, 2022

  • October 1, 2022

    PepsiCo to Show New Lemon Lime Soda Brand, Pink Drink Innovations at NACS

  • 2   lead edit b
    September 22, 2022

    Cooler Screens Looks to Turn Simple Doors Into Retail Tool

  • September 22, 2022

    Briefs: September 22, 2022

  • September 7, 2022

    Non-Carbonated Beverage Results 1H 2022: Pricing Gains Continued

  • August 18, 2022

    Opening Thoughts: August 18, 2022

  • July 15, 2022

    Briefs: July 15, 2022

Read More
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