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Latest Insights

Home » Topics » Latest Insights
  • 3 lead
    February 1, 2023

    Richard’s Rainwater Turns Showers into Growth Spurt

    Brand Backed By Former Hedge Fund Owner, Major League Pickleball Founder

    Richard’s Rainwater has spent the last couple of years making sure the brand won’t be ignored. Fresh off a 2021 Series A funding round that was north of $10 million, the Austin, Texas-based packager of actual rainwater has been expanding shelf presence at retailers including Kroger, Albertson’s and HEB, adding production capacity, and executing an aggressive publicity campaign. If you hadn’t heard of the still nascent brand previously, you’d be...

  • February 1, 2023

    Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

    Bottler Also Executing $300M Optimization Plan

    Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...

  • February 1, 2023

    Powerade Targets Gatorade with New Formula, Packaging

    For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

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  • February 1, 2023

    Monster to Develop Small Brands In-House with Coke’s Blessing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can
    January 13, 2023

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • January 12, 2023

    FTC Reportedly Looking at Coca-Cola, PepsiCo Pricing Strategies at Retail

  • January 12, 2023

    Top-3 Soda Makers, Monster Beverage Beat S&P 500 in 2022 Despite US Stock Market Rout

  • January 12, 2023

    New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

  • 1 lead
    January 12, 2023

    Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

  • December 19, 2022

    Coke Elevates Henrique Braun to President of International Development

  • December 19, 2022

    Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

  • December 19, 2022

    Incoming Coke North America President Jennifer Mann Sets Leaders, Structure

  • 1 lead full
    December 19, 2022

    PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

Read More
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