Latest Insights

As Deadline Approaches, BodyArmor-Coke Negotiations on Track, Sources Say

Bottlers Anticipate Locking in Sports Drink Brand as Longterm Growth Driver

September 24, 2021

With the deadline approaching for Coca-Cola to exercise its option to buy a controlling additional stake in fast-growing sports drink challenger ...

Newly Public Zevia Looks to Convenience Channel for Next Growth Frontier

Q&A With Chair and CEO Paddy Spence, and President Amy Taylor

September 24, 2021

In July, stevia-sweetened soda maker Zevia PBC began trading on the New York Stock Exchange following an initial public offering that will give the company capital to expand within the grocery channel, add immediate consumption by way of the ...

Anheuser-Busch InBev Nurtures Upstart Shinewater With New Agreement

Access to AB One Network to Serve as Launchpad to Brewer’s Larger Independent System

September 24, 2021

ShineWater, an upstart enhanced water brand, has signed a US distribution agreement with ...

CSD Pricing Up +9.1% in Latest Nielsen Period as Summer Season Closes

Energy Drink Pricing Accelerates to +3.6%. Bang Energy Pricing Down

September 16, 2021

Carbonated soft drink (CSD) pricing accelerated meaningfully during the final month of the summer selling season, according to the most recent ...

Energy Drinks at Retail

Rockstar, Monster Post Share Loses in 1h 2021. Red Bull, Bang, Celsius Gain

September 16, 2021

PepsiCo’s US energy drink strategy, centered largely on Rockstar, lost ground at retail during the first half of this year. As shown in the table with this story, Rockstar Energy posted ...

Labor Day Supermarket Ad Review Shows Promotions Blunted

At Chicago Jewel Osco, Coke, Pepsi 12-packs 21% Higher than in 2017

September 16, 2021

BD reviewed supermarket weekly discount ads at select stores scattered around the country to identify promotional pricing for carbonated soft drinks and other beverages during the Labor Day holiday. The circulars included holiday weekend, Sept. 3-6. In most cases, carbonated soft drink pricing was ...

Plastic Packaging

Ball Survey Concludes Bottle Deposits, EPR Measures Boost Recycling Rates

September 16, 2021

A report released earlier this year from aluminum packaging maker Ball found that nine of 10 US states with the highest recycling rates for PET bottles and aluminum cans also have...

SodaStream Launches Do-It-Yourself Pepsi, 7Up Syrups in Canada

U.S. Launch Next?

September 16, 2021

PepsiCo’s SodaStream unit has launched a line of do-it-yourself Pepsi and 7Up syrups for the at-home appliance in Canada, moving one-step closer to the ...

PepsiCo’s Self-Distribution Entity for Hard Mtn Dew Emerges

Blue Cloud Registered in at Least 16 States. Federal Permits Filed

September 16, 2021

Registrations filed in at least 16 US states for new corporate entities called Blue Cloud Distribution will be used to...

Coke, Pepsi, Dr Pepper Bottlers Navigate Delta Variant, Supply Shortages.

Say Retail Sales Remain Elevated. Detecting Some Renewed Stock Up. Report Lost Sales.

September 1, 2021

Hope of a post-pandemic return to normal this year in the US has given way to continued uncertainty as COVID-19 vaccination rates vary widely by state, the Delta variant spreads, and workers delay getting back to the office or resuming employment. At the same time, vaccinated consumers are pushing forward in many parts of the country as they frequent restaurants, travel, and get back to something approaching business as usual. For beverage bottlers within the Coca-Cola, PepsiCo, and Keurig Dr Pepper systems, the state of business is a...