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Home » Topics » Latest Insights

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Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

Ruling is Part of a Negotiated 45-Day Temporary Restraining Order
March 17, 2023

A bankruptcy judge in Florida has ordered ousted Bang Energy founder Jack Owoc and his wife to stop posting content for 45 days on...


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Non-Carb Retail Results: 2022

Bottled Water Category Shines, While RTD Tea, Enhanced Waters Shed Volume
March 16, 2023

US non-carbonated beverage categories tracked by BD posted strong retail pricing growth in 2022 as manufacturers sought to offset higher costs for everything from packaging to transportation. In the face of higher pricing, volume sales declined meaningfully for...


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Expo West Fertile Ground for Next Growth Trends

Vying for Attention: Functional Mocktails, Seaweed, Upcycling, Canned Sports Drink, Hard Honey
March 16, 2023

Natural Products Expo West was nearly back to pre-pandemic form this year with more than 3,000 exhibitors and 65,000 attendees. The show, held last week in Anaheim, California, hosts the vanguard of consumer health and wellness trends, mostly in packaged food and beverage. Had you been at Expo West in 1999, you would have seen bottled organic tea brand Honest in its infancy, a dozen years before Coca-Cola would eventually acquire the company in full from co-founder and fair trade tea evangelist Seth Goldman. While many brands at the show will fail, they often still represent trends that will one day go mainstream and generate meaningful growth, usually at premium pricing. As a result, Expo West is a magnet for strategic companies, private equity investors, distributors, and retailers looking for the next big trend or growth brand. With all of this in mind, BD walked the show floor — 10 football fields in size — for three days, spending most of that time in the “Hot Products” zones, where the smallest and newest companies exhibit. Here’s what caught our attention:


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Unilever-Owned Liquid I.V. Focused on $1B Brand Status

Powdered Beverage ‘Headroom is Unlimited,’ CEO Says. Brand Represents Possible Long-Term Disruption for RTD Sector.
March 16, 2023

Liquid I.V., the powdered water enhancer acquired by Unilever in 2020, is closing in on $1 billion in net sales, according to the company. The brand will reach the milestone in the “near future,” the company said, while declining to define that timeframe. The “hydration multiplier,” which promises to hydrate as much as 2.5 times faster than water and is used by some consumers as a hangover remedy, is the largest single-serve drink mix brand on the market with a...


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Expo West 2023: Live Updates

What's Next for Functional Beverages
March 7, 2023

Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

We'll share our observations in live updates here, so check back through the next couple of days.

Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.


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U.S. Carbonated Soft Drinks Extract Value in 2022

CSD Pricing, Dollars Jump. Volume Posts Modest -1.9% Decline
March 2, 2023
Sports Drinks

LRB Share is Key Metric for PepsiCo Beverages North America, PepsiCo CEO Says.

Private Label Results. Top-10 Brand Performance. Dew Lags in C-Stores.


The US carbonated soft drink category at retail generated pricing growth of almost +15% in 2022, according to new BD data. Volume declined a modest -1.9% as most CSD makers found success extracting latent value from their brands and offsetting across-the-board cost inflation. As shown in the table...


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Coke and Pepsi Bottlers Look Ahead: See Return to Single-Digit Pricing Increases

Little Increase in Retailer Pressure Over Pricing. Promotions Remain Strategic.
March 2, 2023

Input Costs Still Elevated, Tracking Inflation. Volatility Expected.

Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...


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BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


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BodyArmor Looks to Become Household Brand, CMO Says.

Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...


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PepsiCo, Coke Executives Prepare for Possible Second-Half Challenges

Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream

A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...


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  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

  • Non-Carb Retail Results: 2022

  • 1 lead b

    Expo West Fertile Ground for Next Growth Trends

  • 1 liquid iv

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

  • Lead

    Expo West 2023: Live Updates

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