Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...

During last year’s bear market, the S&P 500 index fell nearly -20%. Still, the share prices for both Coca-Cola and PepsiCo outperformed the broader market to end the year at +7.4% and +4.0%, respectively. Monster Beverage’s +5.7% gain also beat...

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Coca-Cola has announced the promotion of Latin America Operating Group President Henrique Braun to a new role as President of International Development. The appointment makes him a top contender to succeed Chairman and CEO James Quincey. When he starts officially on Jan. 1, Braun will oversee ...

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...