Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.
We'll share our observations in live updates here, so check back through the next couple of days.
Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.
LRB Share is Key Metric for PepsiCo Beverages North America, PepsiCo CEO Says.
Private Label Results. Top-10 Brand Performance. Dew Lags in C-Stores.
The US carbonated soft drink category at retail generated pricing growth of almost +15% in 2022, according to new BD data. Volume declined a modest -1.9% as most CSD makers found success extracting latent value from their brands and offsetting across-the-board cost inflation. As shown in the table...
Little Increase in Retailer Pressure Over Pricing. Promotions Remain Strategic.
March 2, 2023
Input Costs Still Elevated, Tracking Inflation. Volatility Expected.
Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...
March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023
Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing
BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...
Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023
BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...
Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream
A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...
Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'
February 16, 2023
’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.
Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...
The buzz around artificial intelligence is growing louder, and companies want to know whether this tech will actually help them in their work. Launched in November, ChatGPT has given mainstream users access to a form of A.I. that can create everything from poetry to legal briefs. This kind of machine learning has broad implications for companies and brands, including within the beverage sector. ChatGPT’s potential to disrupt caused a “code red” inside Google, according to the New York Times. Setting aside the important debate around the efficacy and ethics of A.I., the following story is intended to help make sense of the current hype surrounding GPT (Generative Pre-trained Transformer) technology...
Coca-Cola will put Sprite Zero Sugar on center stage today, widely publicizing a new package design and the brand's first global marketing campaign. The overhaul comes as PepsiCo spends to promote its new lemon-lime soda, Starry, which is targeted to...
Decades-Long ‘Hobby’ Looks to Capitalize on Consumer Desire for Canned Water
February 1, 2023
Brand Backed By Former Hedge Fund Owner, Major League Pickleball Founder
Richard’s Rainwater has spent the last couple of years making sure the brand won’t be ignored. Fresh off a 2021 Series A funding round that was north of $10 million, the Austin, Texas-based packager of actual rainwater has been expanding shelf presence at retailers including Kroger, Albertson’s and HEB, adding production capacity, and executing an aggressive publicity campaign. If you hadn’t heard of the still nascent brand previously, you’d be...