Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...
Coca-Cola now says it will eliminate a net 2,200 jobs as part of a global reorganization announced in August. The eliminated positions include previously announced voluntary separations and a wave of involuntary separations starting last week, according to the company. Some employees in ...
With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...
On Dec. 7, an emergency arbitrator ordered Bang Energy owner Vital Pharmaceuticals to stop actions to take distribution back from PepsiCo. VPX must “cease any and all actions” to sell to PepsiCo’s Bang customers, distribute products in PepsiCo’s Bang territories, or “take back” territories or customers from PepsiCo, the arbitrator wrote...
Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020
Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a
Bang Ordered to ‘Cease’ Activity in PepsiCo Distribution Territory
December 8, 2020
An emergency arbitrator has ordered Bang Energy for now to stop actions to take distribution back from PepsiCo. The interim ruling filed today also orders Bang owner Vita Pharmaceuticals to abide by the terms of its distribution agreement with PepsiCo during the contract’s three-year notice period...The full court document is available for Beverage Digest subscribers HERE.
Pepsico Has Said It Remains the Exclusive Distributor of Bang in the US.
December 4, 2020
Following Bang Energy’s termination of its 10-year distribution deal with PepsiCo and subsequent lawsuit, BD requested interviews with Bang Founder and CEO John H. “Jack” Owoc and other company officials. Owoc, on behalf of Bang Energy, agreed to answer written questions by email.
Given the high interest in the sudden dispute between Bang, one of the most important energy brands to emerge in recent years, and PepsiCo, a multinational food and beverage company, Bang’s emailed responses to BD’s questions have been included below in full, unedited.
Energy Drink Maker Claims PepsiCo Breach, Interference
December 1, 2020
A 10-year distribution agreement between Bang Energy and PepsiCo that began just eight months ago has devolved into confusion and a lawsuit. On Nov. 25, bang owner Vital Pharmaceuticals, also known as VPX, sued PepsiCo in US District Court in Florida alleging that PepsiCo has breached the agreement and interfered with Bang’s business relationships. The lawsuit, reviewed by BD, comes ...