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Home » FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year
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FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year

Industry Response: ‘We Play Offense’

December 22, 2025

UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More

Shares Thoughts on Federal Mid-Term Elections

It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new

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