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Future Smarts

Home » Topics » Future Smarts
  • March 11, 2025

    Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper

    Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025...

  • Cover   web v2
    February 18, 2025

    Coke to Launch Simply Pop Prebiotic Soda This Month

    Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...

  • Cover web v2
    January 9, 2025

    FS24 Hot Topic: Should PepsiCo Refranchise in North America?

    BD hosted its annual Future Smarts conference in New York City on Dec. 16. The day’s discussion threads included the growing carbonated soft drink market share gap between Coca-Cola and PepsiCo in the US. Through the first three quarters of 2024, Coca-Cola held a 40 share of CSDs at US retail after a +0.4 point increase. PepsiCo held a 27 share after -0.7 point decrease. (Keurig Dr Pepper held a 24.5 share after a -0.9 point decline.) As the table below shows,

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  • December 11, 2024

    Opening Thoughts: December 11, 2024

  • Large 2024
    November 5, 2024

    Kroger, Coke, PepsiCo, KDP, Key Bottling and Brand Leaders to Take Stage at Future Smarts 2024

  • Celsius cover web
    September 19, 2024

    Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category

  • June 20, 2024

    Opening Thoughts: June 20, 2024

  • May 8, 2024

    Opening Thoughts: May 8, 2024

  • March 7, 2024

    Opening Thoughts: March 7, 2024

  • Lead
    January 31, 2024

    Ghost Energy Joins Prime in Hip Hydration Race

  • Bottling lead
    January 18, 2024

    Future Smarts: Bottlers Discuss Range of Hot Topics Including Pricing, Consumer Pressure, Alcohol

  • Session   analysts (1 of 48)
    January 17, 2024

    Transcript: "The Influencer Economy" -- A Panel Discussion

  • Web lead
    December 19, 2023

    Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

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