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Future Smarts

Home » Topics » Future Smarts
  • June 17, 2026

    Opening Thoughts: Energy Builds for Future Smarts 2026

    We just announced our first confirmed speaker for this year’s Future Smarts conference, and we’re announcing a second speaker tomorrow. Both will bring the heat on Dec. 14 in New York.

    The first is Coca-Cola’s Nancy Quan. In her role as global technical, innovation and supply chain chief, Nancy influences just about every corner of the Coke system. She and her vast team lead innovation across the value chain, from product and packaging to distribution and retail.

    At Future Smarts, Nancy will discuss this work at a time when fragmentation and instability add new challenges that effective companies will turn into competitive advantages. What is the future of ready-to-drink packaging? How will fountain beverage equipment evolve? What ingredients and product attributes will consumers demand? What new ways will Coke get products to market, and how will the company’s supply chain remain both efficient and flexible? We’ll explore issues like these, and more, with Nancy.

    Tomorrow’s speaker announcement, which you get to read about here first,...

  • February 4, 2026

    Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard

    Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

  • January 14, 2026

    FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation

    Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...

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  • Keane 282resized
    December 22, 2025

    FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year

  • December 22, 2025

    Opening Thoughts: Looking Ahead to 2026

  • December 22, 2025

    FS25: Coke, Keurig Dr Pepper CMOs Break Down Technology Drivers

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    December 22, 2025

    FS25: PepsiCo U.S. Beverages CEO Krishnan Goes Deep on Turnaround Strategy

  • November 5, 2025

    Opening Thoughts: Big Insights Planned for Future Smarts 2025

  • October 8, 2025

    Opening Thoughts: My THC Journey So Far

  • August 20, 2025

    Opening Thoughts: Monster Co-founder Sacks to Receive Beverage Digest Visionary Award

  • August 6, 2025

    Hemp-Based THC Drinks to Benefit C-Store Channel, Experts Say

  • March 11, 2025

    Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper

  • Cover   web v2
    February 18, 2025

    Coke to Launch Simply Pop Prebiotic Soda This Month

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