Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard
Energy Drink Brands Take Six Slots in Top-10 Non-alcohol Ranking for 2025
February 4, 2026
Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...